Group items tagged

This article is about the current rise in the use of the GDS system again. This rise has been seen primarily with corporate travelers, but has also been used by the leisure traveler. While GDS usage percents dropped from 98% in 1999 to 79% in 2009, it has slightly started to increase again. Sabre one of the larger GDS companies has seen a 7% increase in use of the system in 2012. Hotels have tried to give companies better rates to their consumers, for example as more corporate travelers are extending their stays from a business trip and then turning it into a leisure trip for a few more days. This gives the traveler a lower rate a night at the hotel, as they are staying for more nights. Overall, while there was a decline in the use of GDS because of the OTA, there is now a slight increase, bringing life back to the GDS system.

This article gives an in depth explanation of the importance of GDS's in the hotel industry and the increased usage of the GDS due to the rising travel demand. The American Society of Travel Agents conducted a study in 2009 and found the percentage of member travel agencies that used the GDS declined from 98% in 1999 to 79% in 2009. A significant portion of the decrease was due to the economic downturn, but regardless hoteliers and travels still found value is the GDS channel. According to Sabre Travel Network, there was an increase of more than 7% in GDS bookings during the first quarter of 2012 over the same period last year. The demand for corporate travel is the main reason for the increase. Many people that are traveling for business want to extend their trips for leisure. This allows hotels the opportunity to adjust their pricing strategies by putting travel promotions for leisure for the business travels as well. Many people utilize the GDS to find the most affordable prices, but it is also beneficial to hoteliers as well. Elaine Kennedy, one of the two interviewed in the article, stated the pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, which ultimately is a win-win for both sides. The GDS also provides many opportunities for hotels to cut costs. Robert Cole, the other person interviewed in this article, stated "The GDS also provides enhanced marketing support….immediately when you use the GDS to put your product, your service, your room, your rate, you're getting it in front of an audience without using your own marketing budget." According to Robert Cole, the GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike. I believe this article was very informative on how the GDS is currently being utilized and where it is going in the future. It basically helped answer question 3

Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.

This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked

More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.

Players Network will be entering into an agreement with Ascent Solutions, a software engineering firm, to up their social media game and develop their "company's next generation proprietary broadband-based content distribution." To enhance their Branded Lifestyle Video Channels which can be viewed simultaneously by users on all digital devices, Ascent Solutions will be implementing an Enterprise Web Platform meant for large scale global distribution.  By analyzing online consumer trends, Ascent Solutions will assist in monetizing their content through methods such as subscription, merchandising, etc. Ascent Solutions helps the gaming and hospitality industry find the right technology for their businesses.  I believe today's modern-day companies emphasis and reliance on social media and telecommunications can all benefits from the services offered by Ascent Solutions. With a nationwide footprint and local services, Ascent can help large and small media companies alike monetize content over any interconnected, digital device. With expertise in the gaming and hospitality industry, with major clients such as Hard Rock Hotel and Casino and Speedway Casino. Ascent keeps up with technology trends and can further any business model.

This article makes a detailed analysis of E-mail marketing strategies in the hospitality industry. Through a large number of data and case analysis, the author resolves the current development environment of E-mail marketing. In addition, the author puts forward his own views and summarizes a set of standard E-mail summaries from several important aspects of E-mail marketing activities.

This interview talks to Gareth Gaston, senior VP of Global E-comerse in the Wyndham Hotel Group, about recent trends in E-comerse.He believes that E-comerse should be apart of every department in the hotel, Front Office, Sales, Marketing, and the departments should help the Online Travel Agencies to draw more guest. Mr. Gaston believes that hotels need to start to create a partnership with online travel agencys(OTA) and begin to create a better system for price consolidations online rather than fight them at every turn for overbooking or under-pricing.

A rather new article set up as a guide to help anyone in the hospitality industry regardless if they are in lodging, hotels, restaurants, etc. this article describes different property management systems that facilitate everyday service. Throughout this article the different systems express their main usage and recommendations on how to remain more organized are addressed. Mainly, this article shows how to properly " operate a variety on online tasks," while remaining organized and doing it the most convenient way possible.

This article is about different PMS, and what they can offer for your company. It includes features that would be good for a property that is large all the way to one that is small. It mentions different PMS that can send automated but personal messages to your guest. This article highlights the importance of picking the right PMS for your company because it all depends on the culture and guest that you have.

This article introduced the importance of e-marketing in today's internet time and in the future. This kind of marketing is growing rapidly. Including the use of portal marketing, mobile app, mobile websites, and so on. The author was from India. He said online marketing will grow dynamically in India, especially in hospitality industry. I think it's not only for India, for the developed countries, a media plan for any service industry product has online e-marketing as the first channel to reach the target audience.

Highlight of the article: Toronto, Canada & Glattbrugg, Switzerland -- January 21, 2010 -- VFM Leonardo, leader in online visual content distribution for hotels, today announced that Mövenpick Hotels & Resorts, an upscale hotel management company represented through over 90 hotels in operation or under construction in 26 countries, is using the Premium edition of VFM Leonardo's VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and websites in the VNetwork™. My description: VFM online merchandising system has been used more and more widely in hotel digital asset management and online visual content distribution network.It is a source helping potential customers to find the visual information of a certain hotel and increase booking of this hotel.The article mentioned a successful example of using VFM in Mövenpick Hotels & Resorts, an upscale hotel management company.VFM makes it possible that make advertisements for this hotel in 26 countries of four core markets, Europe , Asian, Mid West ,and Africa.Nowadays, VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry and there are 90,000 hotels worldwide currently in distribution across the VNetwork.

"Despite the challenges unfolding at a regional level in the Middle East and North Africa, hoteliers were still able to raise rates enough in February to achieve average rate growth worldwide and capture more bookings than last year. "Consumers are not only traveling, but they are also willing to spend more. Additionally, the corporate market is booking more groups and meetings business from corporations of all sizes as February bookings, rate and revenue growth was coupled with increases in length of stay and booking lead time. Even though at the time, hoteliers continue to raise rates, but people are still continuing to travel and spend money. The traveling public understands that their leisure time is valuable and are willing to pay for peace of mind. Also, bookings made through online channels provide a perfect virtual marketplace for travel inventory sellers.

This article post on the year of 2011, it said that the global GDS hotel bookings grew substantially by 23.5%, which driving revenue up by 36.8% in two years. And the monthly growth of more than 20% through July in 2010 to now. At the same time, the length of stay and booking lead time are also expanded. Compared with the booking rates in 2010, the business travel rates rose about 7% and rates paid by leisure travelers for hotel rooms increased 3.6%. The booking mostly through the ADS or online channels were all declined due to varieties of factors such as regional unrest in the Middle East and North Africa. Despite these challenges, the hotel managers still tried to achieve the high booking rates and capture more bookings than last year. Consumers are not only travelling , but they are also willing to spend more. People are tend to travel by groups in business or meetings, this will increase the length of stay and booking lead time. GDS bookings represent the mostly corporate market, despite of all the problems which could influence the travel rates, bookings made through online channels like GDS made growth rates keep increasing both in tourist on or off season.

This article speaks about, for the most part, how bookings done through systems are now only at an all time high, but continue to grow substantially.  ADS's on the other hand, declined from January's levels declined due a variety of factors including regional unrest, etc. However, growth bounced back in February and even set a new record for North America. Also, despite all the challenges throughout the middle east and north Africa, average rate growth was still achieved throughout the month of February and even outperform last years bookings for that month.

/This article was interesting because it talk about how the Regal Hotels Group was able to connect their custom built PMS to the world via Room Distribution Exchange, a direct connectivity platform. This new technology helped Regal Hotels to gain two-way access to the world's leading booking sites. Regal did not have to change its existing PMS system which could have been costly. RDX gives hotels with traditional PMS the opportunity to reach the world.

Building their own PMS puts Regal Hotels Group above everyone else; making them more efficient thus reducing cost and impacting their bottom line. Its interest how a company can see the big picture in technology advancements and implement those cost saving features.

Prince Hotels and Resorts partners with FastBooking for website creation and related services and e-marking. FasBooking, one of the world"s leading e-mearking and online technology solutions providers for the hospitality, drives more visitors to hotel websites and convert these visitors to direct bookings. FastBooking iCRS increases the hotel's net revenue  by maximizing highly profitable direct website bookings and by retionalizeing inventory and pricing across all online sales channels. Prince Hotels and Resorts will benefit from traffic building activities designed to channel visitors to the hotels' official websites. In addition to e-marketing campaigns, the hotel will be visible on FastBooking distribution websites, FastBooking parter websites as well as the major international tourism and travel websites. This emarketing will help Prince hotels to ensure their success and maximize net revenue through direct booking.

China's Eastern Airlines & Sabre, a Global Distribution System, just signed an agreement allowing Sabre to use the airlines inventory and airfares to market to the travel agencies associated with Sabra.  This will help increase their North American expansion.  Sabre's technology and resources will help enhance the expansion for for China Eastern and Shanghai Airlines.  Marketing intelligence from Sabre has helped the airlines cater to the flight schedules and operations for their customers.  Sabre's network reaches more than 300 million people! 

I found this article interesting as it talks about why the GDS is important and also gives some insight to how the booking process has changed over the decades. For instance, thanks to the internet we can book a flight within minutes while comfortably sitting on our cough. The article however states, what I did not know, was that back in the 50's, it took an airline reservationist 1.5 to 3 hours to book a single airline flight for the customer. At the end, the article also states that GDS most probably will not be going anywhere any time soon and still be around, at least for some time, and keep on evolving.

The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.

GDS I feel will always have an impact in the travel industry because it is what it was built for since the beginning. Yes, we advance with apps and direct booking but people will always use travel agencies and GDS I believe will always be the primary source for booking for travel agents because it is what makes them comfortable.

With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

The central reservation system plays major role in the hotel industry. It's a system that is used to store and receive information and handle transactions related to air travel, hotels, car rentals and even activities. It all started in the 1950's according to travel tripper by the following decade hotels begun using it world wide. However, with the internet constantly growing and inventing new distribution channels and booking methods. It's making it harder for hotels to keep up with this ever changing market some have left their most profitable booming channel fall behind. In my findings after reading this article, the central reservation system must find ways to evolve to compete with online travel agencies. Because many travelers are using third party distributors that offer better user experience and hotel are seeing a slimmer profit margins as their share of direct bookings shrink.

One of the 4 major GDS systems-Amadeus has begun offering a cloud service on the Google Compute infrastructure as a service platform to prevent overloading by internet requests. It helps to scale Amadeus service to support internet flight searches. The cloud-based system can help airlines to cope with the huge increase in search and consumer can receive 100% accurate results of the airline's availability.

This article covers a new online distribution channel called TripConnect. This website was created by Trip Advisor and essentially removes the involvement of a third party when booking hotel rooms online. TripConnect connects hotels directly with potential customers via the Internet. This is helpful to many properties because there is no minimum requirement of size or rating to get involved. The property must first be a part of Trip Advisor, which in turn provides essential information for the property to understand their demand and customers in the first place. TripConnect minimizes the cost of consumer acquisition and maximizes revenues, in the end, becoming a very beneficial tool for many hotels.

This article announces that the Regal Hotels Group, a Hong Kong based company, now has seamless connnectivity with hundreds of online travel agents from its custom-built Miro PMS and RDX, Room Distribution Exchange. According to the article, RDX allows hotel groups to build a custom PMS and connect it the world's leading booking sites through RDX. The process saves staff hundreds of hours in manual reservations processing and allows hotels to receive thousands of bookings every day. Room Distribution Exchange is a technology powered by SiteMinder. What I didn't know was that RDX is the only real time hotel room exhange platform. It appears to be very beneficial and efficient because it allows busineses to connect directly to their partners. The system also reduces the amount of time hotel staff have to spend manually making reservations, and allows customers all around the world to book reservations. In a time where consumers are becoming more demanding and internet savvy, having an effective PMS is imperative.

This article is about an Australian Hotel company, Metro Hotel, that recently adopted Sabre Hospitality Solutions Central Reservation System which has caused an almost 70% increase in bookings. Using Sabre's technology has done a number of major things such as enable their rooms and rates to be easily distributed through all four major GDSs and as well as many online travel agents. Additionally the time Metro Hotel takes to reload rates has decreased from a week to one day. The more advanced and improved Sabre system also allows for a greater volume of information and images to be displayed for each property, targeting a wider audience. Overall the article is a testament to how technology in the hospitality industry like CRS and GDS can greatly impact the business.