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wei xie

Top Three PMS Features | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...Top-Three-PMS-Features-72809

shared by wei xie on 04 Feb 12 - No Cached
  • It is essential that a PMS have functionality that supports a guest-centric focus.
  • A PMS with a robust, easy-to-use guest history or CRM (customer relationship management) system database at its heart enables operators to deliver personalized attention that results in revenue and guest loyalty. 
  •  To intelligently optimize rates and maximize revenue, a property must have a PMS with an effective, integrated revenue management (RM) system.
  • ...1 more annotation...
  • In today’s online marketplace it is also crucial that a PMS drive sales through two-way communication with a wide variety of Internet channels.
  • Yue Zhang on 04 Feb 12
     
    Firstly, Guest Centric PMS Focus. Guests are the reason why hotels are in this business and also the resource of the hotels' revenue. Guests prefer to get experience and personalized attention from the hotels. Secondly, Integrated Revenue Management. A property must have a PMS with an effective and integrated revenue management system, which include the potential daily revenue. The revenue management module and a great deal of data must be fully integrated. Thirdly, the Ability to Connect to Online Sales Channels. There is a PMS drive sales through two-way communication with a wide variety of Internet channels. This article points out online channels are the fastest growing source of reservations, and getting your property's optimized rates and accurate available to the most effective of those channels.
  • ...4 more comments...
  • Alejandra Kravets on 04 Feb 12
     
    Choosing the right PMS system is a very important decision that management has to take in consideration. Some PMS systems are not user friendly and are very complicated. In the end, you want your staff to be more productive and efficient not the opposite.
  • YONGHE FAN on 04 Feb 12
     
    I agree with the points in your article that it is really important to choose a right PMS for the hotel. And these three features stated in your articles are also the most important things that help us to make the decision on choosing a PMS.
  • Jeremy Fairley on 05 Feb 12
     
    The Ability to Connect to Online Sales Channels would probably be the most important to me. In this choice oriented system today built around the user, its almost a necessity to have your update date information readily available to the Expedia's and other major channels of distribution
  • boyan yuan on 14 Feb 12
     
    Here are the three most important things to consider as you select a new PMS or upgrade your existing system. 1. guest centric PMS focus: A PMS with a robust, easy-to-use guest history or CRM (customer relationship management) system database at its heart enables operators to deliver personalized attention that results in revenue and guest loyalty. 2.Integrated revenue management. The PMS provides the revenue management module with a great deal of data including availability and current pricing, the two systems must be fully integrated. 3.The ability to connect to online sales channels.Properties whose PMS has two-way communication with the web will be able to push optimized rates out to dozens of websites to generate revenue from local events or other market factors and always be confident of accurate availability
  • gaby bestulich on 19 Feb 12
     
    This article explains the top three features to look at when in the process of picking out a PMS to use at a property. The first feature is that it should be guest centric PMS focus. This industry is run by guests. They are the reason hotels and restaurants exist. Having an easy to use CRM allows to employees be a bit more personal with the guest. Next, is integrated revenue management.Revenue management to be at the top of its game needs a fast system. When updating information if it takes too long it gets frustrating and can lose some opportunities to increase your daily revenue. Lastly, it should have the ability to connect to online sales channels. The article says that having a two way communication system is a crucial point to maximizing your company's point of sales.
  • wei xie on 01 Oct 12
     
    This article discusses about 3 main features you should consider when you chose a PMS. First and most important feature is that whether it is guest centric or not. The hospitality business is all about guest, they are the source of your profits. So it is very important that your PMS has easy access to customer database or CRM system database. The second thing you should consider is Integrated Revenue Management. Hospitality market changes rapidly due to all not sure factors: holidays, events, festivals. So if you can forecast the changes of market rate and you update your rate in time, you are ahead of the game. Last, a excellent PMS should also has the ability to connect to Online Sales Channels. As the Internet is developed, lots of people make on-line reservations. Because the most accurate and updated information, your PMS should connect to on-line sales channels.
Alyssa Westmeyer

SiteMinder Named One of Australia's 50 Fastest Growing Technology Companies for Second ... - 0 views

www.hospitalitynet.org/...4058721.html

PMS CRS integration RDX connectivity online booking channels reservation

shared by Alyssa Westmeyer on 18 Sep 13 - No Cached
  • Room Distribution Exchange (RDX) platform that directly connects hotel reservation systems and online booking channels over the web
  • eliminated the gap between hotel reservation systems and booking channels, making the online booking process faster, more efficient and more lucrative for hotels than ever before.
  • "The RDX platform has helped bridge the widening gap in connectivity and turned distribution into a commodity item that can be accessed by hotels of all sizes around the world," Mr Ford said. "RDX allows PMS and Central Reservation Systems (CRS) vendors to operate and fully support their own branded distribution platform, providing full, two-way, seamless connectivity to hundreds of channels including OTAs (online travel agents), wholesalers, Global Distribution System (GDS) networks and social media channels.
  • ...1 more annotation...
  • the inherent complexity of connecting and maintaining hundreds of channels is elimated for both technology providers and hotels globally
  • Alyssa Westmeyer on 18 Sep 13
     
    One of the greatest challenges a hotel faces is ensuring that all of its booking channels are updated on a real-time basis. With this tool, a Revenue Manager can quickly manage all inventory from a single place. With instant 2-way integration, On the property side, changes can be made easily and efficiently and applied to all sites. The reservations will also be dropped directly into the PMS or CRS so there is no more manual input necessary. On the consumer side, every booking will reduce inventory across all sites so that there is no chance of overbooking. This is a very valuable tool.
mtedd003

Bringing on content and the network effect for GDS hotel platforms | PhocusWire - 1 views

www.phocuswire.com/GDS-hospitality-platforms

technology Hospitality GDS

shared by mtedd003 on 20 Sep 19 - No Cached
  • It’s an understatement to say that the global distribution companies have evolved away from their traditional airline focus to bring accommodation into the mix.
  • reveals that the GDS “had lost share in lodging distribution” 
  • Sabre had developed the platform in response to demand for more content and functionality from both the supply and demand side.
  • ...11 more annotations...
  • deal boosted its accommodation offering by 30%.
  • interesting theory of whether GDSs can create their own network effect.
  • “We have increased our beach, resort and leisure content which allows us to be a much more attractive content sourcing partner to retail agencies and other online channels so it has expanded our customer base enormously.”
  • GDSs are investing in their lodging content but with travel distribution it’s rarely a case of just integrating content.
  • Waters says Amadeus has five million representations of hotels on its system but over a million unique hotels.
  • normalizes the data so it is only displayed once and travel sellers can see the same room, hotel and date and then compare prices and see what margin or commission they might make from a booking.
  • the standardization is driven by artificial intelligence
  • Sabre, which cites a similar figure for properties available via its new lodging distribution technology, has also worked on normalizing the data
  • The GDSs continue to see opportunity and growth in their hospitality divisions
  • Waters says the ambition is to continue growth and “become the default hotel platform for B2B channels.”
  • biggest, professional metasearch with bookability platform in the industry.” AmadeusBooking.comSabre
  • anonymous on 20 Sep 19
     
    GDSs continue to lose market share so they need to step up their game to pick it back up again. With airlines and hotels constantly trying to get bookings direct they are losing out. They need to try and get their networks in sync. Companies like Sabre are trying to improve their platform to make it more user friendly and better content. The GDSs are trying to get on board as many accommodations as possible to increase the customers choosing their networks to use to book. The more bookings they get the more attractive they look to providers.
  • mtedd003 on 10 Sep 20
     
    Sabre Travel Network, a large GDS company is responding to loss in lodging distribution. Sabre is accomplishing this by competing with rival GDS platforms who have made deals with booking.com. The deals have afforded rival companies such as Amadeus 30% more in accommodation traffic. Amadeus increased their market visibility by expanding their customer base for those looking for beach, resort, and leisure content. Sabre is looking to stretch their lodging distribution by normalizing data with usability studies which is help agents make faster booking decisions. The belief is that the decision will eventually expand Sabre as the default GDS platform.
Alejandra Kravets

Old Room Distribution Systems to Make Way for Online Automation and Integration for Hot... - 0 views

www.hospitalitynet.org/...4054756.html

technology software

shared by Alejandra Kravets on 16 Feb 12 - No Cached
  • providers will switch their channel management strategy from 'legacy' manual channel management products of yesterday to technologies capable of providing fully automated, two- way, seamless integration between online booking channels and their PMS, CRS or RMS systems.
  • "As integrated channel management solutions become mainstream this year, hotels will benefit from broader distribution reach and streamlined automated business processes that, together, result in higher revenues, lower costs of acquisition and a healthier bottom line,"
  • "For technology vendors in the online travel segment, 2012 will be a year of rapid adaptation in this dynamic, ever-changing market. Online travel is arguably the fastest moving and most dynamic area of the travel space. Constant innovation and adaptation in distribution are critical for accommodation providers
  • Cecilia Lucas on 16 Feb 12
     
    In 2012, with an eye on becoming more competitive, hotels are looking in to becoming more effective in their revenue management strategies and maximizing business efficiency by integrating their online distributions with their PMS and RMS systems.
  • Alejandra Kravets on 24 Feb 12
     
    SiteMinder is the world's leading online distribution company used by thousands of accommodation providers. It helps increase revenue through online services, and lower acquisition costs. Online bookings sites like Orbitz, Expedia, and Booking.com can be accessed for a monthly flat rate and 0% comission fee. This article also discusses the importance of social sites such as Facebook and Twitter, and an increase in consumer sites like Groupon.
xwang023

Future trends in hotel e-business - 0 views

www.thesignaturecollection.com/news_540.html

shared by xwang023 on 30 Jan 13 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
  • ...16 more annotations...
  • in Europe, online travelers are “more likely to consume than create social computing content
  • Tomorrow will look very different from today
  • e-business succeed
  • To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • “Travelers are an ideal group for mobile-based services and activities
  • more complex distribution channels
  • more demanding consumers
  • changing business models where companies must give more but expect less in return
  • an emphasis on technology and richer content
  • a change in the structure of hotel e-business
  • strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
  • globalization and localization
  • Any business needs to think about both
  • A globalization strategy needs careful planning
  • Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
  • The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated conten
  • xwang023 on 30 Jan 13
     
    This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.
marble_bird

ContentServer.pdf - 0 views

shared by marble_bird on 07 Jul 20 - No Cached
  • The development of technology has made it easier for the traveller to book hotel rooms by the website. The number of online websites that provide services for the hospitality industry is on the rise.
  • According to Quinby and Jain (2012) (which research the OTA market in Australia, China, Japan, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand), the Asia Pacific’s online travel booking on 2011 is estimated to be US$ 1,6 billion/year and predicted to rise 30% to 40% on the next periods
  • In the hotel industry, the internet has had a big impact on the evaluation of the distribution channel, which pushed the industry from a traditional operation (offline) to an online operation system
  • ...22 more annotations...
  • The use of the internet has changed the hospitality industry by helping organize, promote and market tourism products and services, as well as helping communication, online transaction, and distribution systems for hoteliers and consumers
  • With the growing number of hotels in Indonesia, the number of online websites which offer hotel rooms also increases.
  • this study examines the process of online hotel decision making by focusing on the effect of website quality on the customers’ e-Trust.
  • The two key issues we wish to examine are: (1) whether customer’s perception of the website’s usability influenced e-Trust; and (2) whether customer’s perception of the website’s ease of use influenced their e-Trust.
  • Nowadays there are more travellers than ever that search the internet medium for information of the tourist destination and the process of booking the trip, as evidenced by the increase of information access through the search engine and social media and also online hotel booking
  • A hotel’s website is not only an information channel but also a trading form, where it not only provides news and data, creates a brand image but also works
  • as a sale tool. But this ease does not come without a weakness. Communication by the internet creates uncertainty and risks have become an intrinsic attribute of e-commerce from them complexity and anonymity of online purchase.
  • A good website must be easy to use, understandable, and navigate well (Aziz, 2014). The easiness of using the website’s features can influence the customer’s interest in using the online service and push their booking intention
  • Because OTAs are such an important channel for hotel distribution, the industry should pay close attention to the way hotels are presented on OTA web pages.
  • The level of usability of a website will determine whether a user will stay or leave to find another website
  • website quality becomes the main factor in e-commerce because the perception of the website quality will trigger the customers’ purchase intention directly.
  • The ZEN Rooms website effectively delivers information and adopted a good interaction design to make sure consumers can easily navigate the website and find useful information.
  • Usability refers to whether a hotel’ s website can provide sufficient information about the product and the service, while ease of use showed the level of which a hotel’s website is easy to navigate and customer-friendly.
  • e-Trust is the consumer’s trust or confidence that the seller will not abuse the consumer’s vulnerability .
  • Sparks and Browning (2011) found that consumers depended on the easiness of information processing while evaluating a hotel based on online reviews.
  • risk-taking behaviour based on consumer’s positive expectations of a hotel’s website was called e-Trust. E-Trust plays an important role in online booking because of the risk that comes with online service
  • A hotel’s website that has good usability has a significant result on the consumer’s e-Trust. This finding is in line with previous study from Bai et al. (2008) and Wang et al. (2015) which also stated the significant impact between the usability variable towards online booking intention, where the higher a website’s usability was, it automatically affected customer’s e-Trust and willingness to make an online hotel booking.
  • The effect of usability of the website and ease of use of the website on e-Trust among participants of this research is elaborated upon in Table 1. The data in this table display the outcomes of a multiple linear regression analysis.
  • The other variable in this study, which is the ease of use, did not have any significant result on consumer’s e-Trust. This finding is different from previous studies conducted by Shen and Chiou (2010) and Venkatesh and Agarwal (2006) which stated that a website’s ease of use could help consumer’s online booking intention.
  • There is no significant impact between genders and e-Trust. The findings of this research propose that gender does not play a significant role in the attention of guests toward e-Trust and both genders are highly confident of having online booking purchase of hotel rooms.
  • The current study is not without limitation, such as the scope of the research. Future studies could conduct similar research but through a mobile application instead of the website. The internet keeps developing and there are changing platforms from website to mobile application so the use of mobile in the hotel industry is unsurprising and expected
  • The importance of having information towards the relationship between a website’s usability and consumer’s e-Trust is essential to help maintain the attributes of a website’s quality to keep consumer’s e-Trust of the hotel.
  • marble_bird on 07 Jul 20
     
    This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.
Diya ZHAO

JJW Hotels Set to Increase Online Bookings with RateTiger's Channel Manager :: Hotel Te... - 0 views

www.hoteltechresource.com/er______s_Channel_Manager.html

JJW hotels Online Booking Hotel Technology

shared by Diya ZHAO on 05 Mar 13 - No Cached
  • JJW hotels have selected RateTiger by eRevMax as the channel manager of choice across 23 of its European hotels. The JJW Group now has access to RateTiger’s new Allocation Management feature, enabling them to accurately distribute inventory from a controlled central pool to all sales channel
  • Each property will be able to increase the effectiveness of all third party sales partners, thereby improving both bookings and revenue opportunities.
  • “We require a reliable solution that will meet our demands for price shopping as well as channel management. Having seen the success RateTiger has brought to other hotels with their streamlined approach to revenue management, we’re sure that our new partnership with them will increase revenue, as well as the customer’s booking experience,” said Mashael Al Jaber, Director, JJW Hotels. “
  • ...1 more annotation...
  •  RateTiger is a premium hotel rate shopping and channel management solution.
  • Diya ZHAO on 05 Mar 13
     
    RateTiger is a product of eRevMax International - the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. Incorporated in 2001, eRevMax serves over 6000 clients with offices and R&D Centres across three continents.
smaka004

How Marriott Wants to be the Red Bull of the Hotel Industry | Variety - 0 views

variety.com/...-the-hotel-industry-1201316184

shared by smaka004 on 06 Oct 14 - No Cached
  • Marriott International today announced the formation of an internal content studio through which it will develop, produce and distribute a slate of entertainment projects that will include web series, short films, TV shows, music events and movies. The goal for the Bethesda, Maryland-based company is to appeal to the “next-generation traveler” — made up mostly of millennials — with story driven content marketing.
  • With 18 brands, Marriott is the world’s largest hotel company with over 4,000 hotels in 78 countries. Through its individual properties, in-room TVs, websites, mobile platforms and reward program, Marriott certainly has the network through which it can distribute entertainment.
  • To promote the projects, Marriott will use its website; its mobile app; various social media channels; in-room TV network; and Marriott Rewards, a loyalty membership program that has over 45 million subscribers.
  • smaka004 on 06 Oct 14
     
    Marriott is seeking to become the Red Bull of the hotel industry. While I first thought that this meant that it wanted to become synonymous as a brand with hotels generally, as Red Bull's brand is with energy drinks, what Marriott is actually pushing for is a sophisticated eMarketing strategy. The company is focusing on content marketing by developing and producing (in-house or through contract) its own videos, shows, web series, movies, musical events, etc. and distributing it through their network of properties. The distribution strategy will focus on using Marriott's 4,000 rooms, which are located across 78 different countries globally. In addition to pushing content through in-room TVs, Marriott will also use its rewards program and mobile app to distribute what it produces to its consumers. Marriott does not plan to abandon its print or online advertising; it is simply adding another platform to increase and diversify its global reach and strategy. The ultimate goal is to fill rooms, but with Millennials, creating long-lasting, individual, memorable experiences is important to overall brand loyalty. Thus, content marketing provides a means by which Marriott can offer original, targeted content to its consumers. In the future, it can become a full-fledged development studio providing complete content for its consumers, in turn pressuring companies like Netflix, Hulu, etc. In the short-term, producing content and releasing it through their app will allow Marriott to increase brand awareness, loyalty, and the overall guest experience. Over time, Marriott is not simply pushing a product or service; they are building meaningful relationships with their consumers.
cleon087

Travel Agents Are Increasingly Using Global Distribution Systems to Book Hotels - Skift - 0 views

skift.com/...ibution-systems-to-book-hotels

hospitality GDS

shared by cleon087 on 08 Jun 20 - No Cached
  • shifting in a dynamic marketplace, they remain useful for travel agents around the world.
    • cleon087
      cleon087 on 08 Jun 20
       
      I really like how this line pertains to the discussion that we had this week. It proves that GDS still has a role only that its role is shifting.
  • using a global distribution system more than they did two years ago, le
  • Hotels pay a fee of about 20 percent on a booking when they sell a room on a global distribution platform, leading many to look for other distribution solutions like encouraging travelers to book direct online or using online booking sites
    • cleon087
      cleon087 on 08 Jun 20
       
      The hotel prefers getting all the profit thats whys they encourage the use of their websites and offer rewards to guest that do. My mom is a member of Marriott rewards program and most of the time can get a better deal from direct booking and save hours of searching.
  • ...6 more annotations...
  • it helps hotels manage their presence on a variety of distribution platforms.
  • ely on the GDS as an essential operating system for conducting hotel research and booking reservations,
  • o generate incremental revenue and maximize revenue per available room through the power of the GDS.”
  • 63 percent of those polled indicated they tend to book away from hotels that don’t offer the best rate on global distribution system
  • said they will book the best deal they find regardless of the advertising content the systems push them.
    • cleon087
      cleon087 on 08 Jun 20
       
      This shows peoples motives and how they will spend their time looking just to save money even if it is just a few bucks.
  • It could also be that agents don’t make any commission on sites like Airbnb and Homeaway, so don’t have the incentive to book them for clients.
  • cleon087 on 08 Jun 20
     
    This article discusses how travel agents are starting to increasingly use GDS to book for their clients. The article also talks about how people are looking for the best price and care more about that than the advertisement. Hotels want their guest to direct book through their website in order to not have to share profits with others. Hotels pay fees to be on these websites and travel agents are starting to use it more. The article emphasizes the role that GDS has come to evolve to.
artandmer

Working with OTAs: The Indirect Distribution Dilemma - 0 views

www.hospitalitynet.org/...125000132.html

OTAs GDS direct bookings indirect commissions distribution strategy

shared by artandmer on 25 May 22 - No Cached
  • properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
  • However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
  • the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
  • ...13 more annotations...
  • would you have gotten that booking without the OTA?
  • OTAs are a necessary evil, and they bring value most of all whenever they bring incremental revenue to hoteliers. The challenge is to strike the right balance in the distribution mix.
  • play the role as a true partner — must offer independents and chain hotels alike greater flexibility around closing out dates, close to arrival/departure, MLOS, and related tools in their inventory management toolkit
  • Few property owners or managers would object to paying higher margins on inventory that they can't sell on their own; but having to eat that cost on last room available, or even close to last room, during high demand periods is too high a price to pay
  • hoteliers tend to think these bookings are "free." Well, bad news is that they're not: booking engine commissions, advertising on search/metasearch engines, website creation, promo-codes, hosting, SEO, etc.
  • The real question is: How much dependency on the OTAs is healthy for your property: 20%? 30%? 50% or more of of booked room nights?
  • I believe a healthy distribution ratio is the one of 2.5:1 direct online vs OTA booked room nights, enjoyed by the major hotel chains. Marriott and Hilton are doing even better with 3:1 ratio.
  • So what is a smart distribution channel strategy? Blended distribution strategy is the smart thing to do in hospitality
  • OTAs are storms of computer engineers with a pack of money. Would you bet them at their own game? Not sure. Can you "use them" for your own needs only when necessary under particular conditions? I'm sure you can! 
  • OTAs can help hotels gain market insights and business intelligence by applying machine learning algorithms to analyze property-level data. Some OTAs might have already provided some of those value-added reports to their hotel partners. If that is the case, I encourage the OTAs to engage the hotel sales team and see what additional value/reports they can add to the partnership.
  • In fact, we would advise hoteliers to take advantage of OTAs' online reach by listing on their platforms while, concurrently, strongly reinforcing their direct channels by adopting new technology solutions. 
  • The 2021 travel landscape has dictated that the leisure guest is all-important and that guest loyalty should be the prize, not channel loyalty.
  • To put it simply, OTAs are perfect for a first-time visitor to your hotel destination.  If a returning guest books via the OTA for their 2nd visit, then this is a complete failure on the hotel for missing the opportunity to create value or establishing a compelling reason for the guest to book directly.
  • artandmer on 25 May 22
     
    The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?
tjcamino

Importance of GDS For Travel Agency And Tour Operator - 1 views

www.holidaysimply.com/importance-gds-tour-operator

GDS Travel Agents

shared by tjcamino on 22 Jan 20 - No Cached
  • The Global Distribution System is a tool for travel agents that enables transactions between travel industry service providers and travel agencies.
  • The GDS mainly uses real-time inventory to service provides.
  • why is it important to the travel industry?
  • ...7 more annotations...
  • he channel manager you choose should integrate with your booking system and should also give you the opportunity to customize and update your options
  • alendars will adjust your availability based on the on the resources that you have in your inventory.
  • black-out dates in your online booking system
  • GDS is not connected to an efficient channel manager, you will never be able to update your availability across all of the channels that you use to sell your tours and activities.
  • Independent travel agents, online agents, and travel agencies use this system to search for the best available travel and accommodations rates for their clients
  • GDS systems also support high traffic to the travel sites
  • Global Distribution System may become a more of a direct corporate booking tool rather than the system used exclusively by travel management companies.
  • tjcamino on 22 Jan 20
     
    This article talks about the Global Distribution System (GDS) and how important this is for the travel agents. This systems enables transactions between the travel services that are provided and allows travel agents to see and sell those services. For example, the GDS will allow travel agents to see available hotel rooms & airline ticket rates in live feeds. But the big questions is why is the GDS important to the travel industry? When managed property with a channel manager, the booking system will give the property an opportunity to customize and adjust availability based on inventory and allow to block out dates. Travel agents and online booking systems use the GDS to search for availability and best available rates in real time. If not managed correctly, this could cause issues and over bookings. The GDS systems also support high traffic to the travel sites. The future of the GDS system might in obsolete in the near future and may be a corporate booking took rather than the system used exclusively by travel management companies.
  • ggara004 on 22 Jan 20
     
    Interesting read! This article touches on the importance of GDS for travel agents. It is essential for travel agents to use these systems to effectively sell travel services and updated inventory to consumers in real time. The article concludes that although travel agents use this as their method of booking travel, some hoteliers believe this way of booking may become obsolete in the future. As of today, companies still continue to use GDS as their booking system and does not appear to be leaving anytime soon.
yyr997

Importance OF GDS for Travel Agents and Tour Operators - 1 views

www.orisysinfotech.com/article_importance-of-gds.php

shared by yyr997 on 29 Jan 18 - No Cached
  • Popular GDS Systems in Travel Industry
  • Amadeus 1987 Iberia, Air France, SAS  and Lufthansa, Strongly based in Europe, Mid East, North Africa & Asia Pacific Galileo 1993 Galileo was Founded by a combination of 11 most significant North American and European airlines conducted by United Airlines. Currently owned by Cendant Corporation It has a strong web-presence in US and Western Europe. Sabre 1976 Initially it was founded by American Airlines. Currently Sabre is a separate entity owned by AMR corporation very strong  Global presence in US and Asia Pacific Worldspan 1990 Worldspan was founded by Delta, TWA, and North West Airlines. Further it was being sold to Transaction Processing Corporation. Mainly in the US and Europe
  • Please find few of the benefits of  Global distribution systems: The Use of Global distribution system shows a rise across corporate and leisure travelers GDS is highly effective in alluring the international travelers. This is the reason why using of GDS among the travel agents is growing exponentially every year. OTAs have greatly improved the travel shopping experience and convenience for consumers and have increased pricing transparency. GDSs enable the retail travel agency and OTA business models. The GDSs enable the travel agents to make their travel services available to consumers globally where they might not otherwise be able to achieve efficient worldwide market penetration through direct marketing efforts. Booking through Global distribution system is most preferable for  corporate travel agents as a suitable reservation process for holidays,  air, hotel and rental cars. Travel agents can get global platform for their business with strong market penetration Global distribution system is the base to  enter into corporate clients across the world GDS is the ability to update the status of inventory  in real time.  Due to its real-time  status update capability managers can view rates change and  can easily alter price points or make special offers. Agents can view all the changes instantly and will be able to suggest the new updates and offers to clients without any interruption to make the deal.. Its a wise decision to invest in a GDS. The system places your holiday booking services and inventories in front of  huge  clients without affecting  your marketing budget.  The unique selling point of GDS is that it Can provide best rates to your guests, which no other systems can provide.  Your gusts can find packages that include a hotel stay, air travel and car rental
  • ...6 more annotations...
  • 2015 is going to be a successful year for travel agents using global distribution systems for bookings. According to Travel-Click research the bookings through GDS is projected to 62 Million, which was 61 million in 2014 and 42 million in 2009.
  • Having a mobile optimized tours and travel prortal is the most efficient way to find both local  and international hotels, airlines, holidays and car rentals on short notice.  Its a big change in consumer behavior to switch over to mobile. Shifting to mobile search is already being started and reflects of changes can be apparently measured.
  • GDS is a computerized web service that provides pricing, real time availability, centralized data display with  reservation functionality to the global travel industry in a very unified process.
  • GDS is highly effective in alluring the international travelers.
  • Global distribution system is the base to  enter into corporate clients across the world
  • GDS is very huge and it will create robust ecommerce platform for travel industry.
  • sliu043 on 29 Jan 18
     
    As we all know, GDS is an online system known as global distribution system, which delivers worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets to bridge the gap between tour operators and travel bookers. The article has introduced the most popular GDS systems in the industry and their strong advantages. In addition, it also reveals the reasons why the industry still uses GDS and the importance of it. In one word, GDS is highly effective in alluring the international travelers with the development of information and technology. It enables the travel agents to make their travel services available to consumers globally where they might not be able to achieve efficient worldwide market penetration through direct marketing efforts.( The article has also given a future prediction about GDS. According to the statistics, GDS will rule the travel industry if it keeps continuing the ever changing needs of airlines and hotel industry.
  • yyr997 on 29 Jan 20
     
    GDS is very important in the tourism industry. Even if the company creates its own direct sales channels, the impact and benefits of GDS are considerable. Making good use of the advantages of GDS can create word of mouth and revenue for the company in the hospitality industry.
biancafavilli

ECommerce in Hospitality and Tourism Industry - 1 views

www.ukessays.com/...m-industry-marketing-essay.php

ecommerce hospitality

shared by biancafavilli on 15 Jun 20 - No Cached
  • New technologies are providing different channels for marketing and management that improve the capabilities of society. And computers are providing faster and more reliable processing with lower cost continually.
  • In Hospitality and Tourism industry, hardware, software, information management, and telecommunications systems have allowed for the processing and information flow amongst organizations. The way in which tourism organizations take advantage of IT tools may determine their future success in the marketplace [4]. We consider the importance of the trend of Information Technology by implementing an effective IT system for advertising, distribution, encouragement and co-ordination of the industry. It is important that Hotel Industry take the lead of the emerging technologies to improve management abilities and develop business plans focusing on the most efficient income of delivering value added products to clients.
  • B2C transactions involve business-to-customer interactions.
  • ...27 more annotations...
  • B2B transactions involve business-to-business.
  • B2E transactions involve a business and its employees.
  • C2C transactions involve two or more consumers (customer-to-customer).
  • The industry can make profits to many countries and pull foreign currencies into the country.
  • The travel distribution system is currently facing many changes as online agencies such as Priceline, Travelocity, Expedia, etc. have introduced a way to access travel suppliers directly via the worldwide web. In general, Global Distribution Systems have not shown much of an effort toward targeting on-line customers. As an alternative, Customer Relation Systems have remained trustworthy to their travel agency distributors.
  • The Internet is not the full solution to success in the Hospitality and Tourism industry. However, the Internet is the “overall business answer” across industries
  • The success of the Hospitality and Tourism industry will depend upon the abilities to identify and answer quickly to current and potential customer needs
  • Starwood Hotel Group was standing ahead of other Hotels to offer a online “virtual tours” of its properties. This feature provides a site visit to potential guests without having to travel to each property. And now, many well-known hotels are also providing this promotion feature for stand top of the roles to attract potential customers.
  • Google presented the vision of Internet marketing is likely to grow by 2015. Some of them are worth to be informed and aware about.
  • 50% of ad campaigns will include video ads bought on a cost-per-view basis 50% of ads will be bought using this real-time bidding technology to tailor experiences for different viewers Smartphones / mobile phone will be the number one screen for digital brands to engage users There will be at least 5 metrics that advertisers will regard as more important than the “click” 75% of web ads will be “social” in nature such as facebook. Therefore, Ads will be shared, discussed, subscribed to and recommended Multimedia formats enable great creativity and interaction – these will grow from 6% of display ad impressions to 50%, especially for brand building campaigns Digital display advertising is going to grow to a $50 billion industry This forecast shows that competition to attract potential customers via worldwide web will be more and more drastic.
  • World Tourism Organization (WTO) estimates that over 1.5 billion tourists would take international journeys in the year 2020.
  • Another e-Commerce model such as Auction style-pricing models are becoming customer preference, where the customer are able to control the price of the products and services to be consumed.
  • Airlines have a stronger straight link to customers as they compete directly against travel agents [23]. Furthermore, they could have stronger control over the customers due in part to the e-ticketing. In this respect, online technology has replaced the travel agency by adding value via fare shoppers, promotions, and personalized recommendations
  • Customers are almost guaranteed that they will obtain the best price by negotiating via an online agent such as Priceline. But a shortcoming to all of this is that the customer will not understand all of the normal benefits of air tickets as they are sacrificed via online auction purchases. For example, in many cases the travel ticket does not permit any changes or accrual of or without significant penalty charges.
  • Online companies have more of a chance at success in Hong Kong due to the dense population, strong education systems, high credit card and cell phone usage. This leaves room for the future development of the next Priceline or Travelocity in Asia which could pose a major threat to hospitality & tourism organizations. Based on the high volume cell phone usage in Hong Kong, Mobile commerce should be a new trend on next stage. [29]
  • As low cost computer real-time data, fast speed internet access, voice and video communications become a reality, travel agencies may no longer be needed. On the other hand, the Internet challenge can also mean chance. Hotel owners and operators who understand and master e-commerce or m-commerce challenges will be able to jump ahead of online threats from large players such as Priceline. Otherwise, many will find themselves out of business.
  • Information Technology tools have allowed travel intermediaries to expand their role in the industry by presenting opportunities to venture into other markets on a geographical level.
  • Not only should hoteliers focus on the business traveler, but they should also consider whether there are other types of potential target customers as we may find that both young and older generations were sitting in the Internet shops utilizing online services during their vacation as well.
  • Organizations have to invest in the expertise and equipment (Hardware, Software) for building a strong IT base at first.
  • Internet security has been a major issue surrounding the Internet community.
  • Governments are currently addressing Internet based global commerce by considering rules of conduct, guiding principles, laws and taxation. [*30]
  • Today, hotels are distributing their product via more and more channels. How they keep control of availability and price, maintain a consistent level of customer service, in addition to keep their distribution partners up to date at the same time has becomes a complicated and expensive process.
  • The core transactions of our business involve intimate face-to-face interactions, which have certain limitations in regard to the use of e-commerce in the hospitality industry compared with other enterprises
  • It is important to take a look at how Internet technology will affect the future of the tourism industry. Most IT tools are being utilized
  • The hospitality & tourism internet future suggests a universal system where property management systems will eliminate the need for expensive on-site computer hardware/software.
  • Future success for hospitality & tourism companies depends upon their abilities to identify a target market and the strategic opportunities available for survival and growth.
  • It is crucial for hospitality & tourism organizations to stay on top of the roles of the major online players that are posing a serious threat to the industry such as Travelocity, Priceline, Expedia, Yahoo, etc. Their role in the future of hospitality & tourism marketing is crucial to the survival of Hoteliers.
  • jackyreis on 15 Jun 20
     
    This article highlights the different aspects that e-commerce brings to society. It highlights the many ways that e-commerce has affected the Hospitality Industry and the things that can be done about it, and it also highlights the economical and political impact that e-commerce might have on the future of our society (especially the hospitality industry).
Linfan Cai

Hospitality eBusiness Strategies, Inc. (HeBS) | Hospitality-Industry.com - 0 views

www.hospitality-industry.com/..._ebusiness_strategies_inc_hebs

Internet hospitality ebusiness

shared by Linfan Cai on 14 Sep 12 - No Cached
  • Linfan Cai on 14 Sep 12
     
    This is a full-service hotel internet marketing firm. The workers in this firm are responsible for hoteliers to take full advantage of the direct online channel. Customers could connect the hotel's main distribution channel by HeBS' websites. They could provide crucial advice, recommendations and solution for the hotel or travel company. The hotel Internet marketing experts could increase Internet presence and online business while capturing new valuable online markets by using all kinds of methodology and tools. The Internet-based business models and techonologies are achieved. The marketers could be the guests' speakers and presenters. Guests could preferably gain more distributions and informations about hotel events, conferences or tourism events. The hotel internet marketing firm is able to build the better joint.
You Lu

Understanding and Maximizing a Hotel's Electronic Distribution Options / by John Burns ... - 0 views

www.hotel-online.com/...Oct00_ElectronicDistrib.html

distribution GDS internet

shared by You Lu on 09 Sep 12 - No Cached
  • You Lu on 09 Sep 12
     
    The number of customers making reservation on the webpage of the hotel become more and more in nowadays. And the reservations flowing to hotels through the channels of the global distribution systems and the Internet. The electronic outlets become the biggest challenge for the director of sales and marketing. They should face the challenge of understanding and managing the system and using it to make profit for the property. The hotel electronic distribution network association plays an important role in the hotel operation. It contains ads, mails, public relations and sales calls which can help the ptoperty increase profit. So understanding and maximizing a hotel's electronic dutribution is very important.
jalilahst

OYO UK hotels go live on Sabre's SynXis platform to grow reach and focus recovery - 0 views

www.hospitalitynet.org/...4103382.html

shared by jalilahst on 21 Mar 21 - No Cached
  • More than 80 OYO hotels in the UK, representing more than 2,500 rooms, are now connected to all major GDSs through Sabre's advanced hospitality solutions.
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO hotel & homes connected its first group of hotels to Sabre's SynXis
  • SynXis Central Reservations optimizes global distribution channels and enables greater scale and operational efficiency by delivering rates and inventory to all major GDS systems and online travel agencies (OTAs) through direct connections and switch partners.
    • jalilahst
      jalilahst on 21 Mar 21
       
      SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners.
  • This first collection of OYO independently-owned UK hotels to be made available on Sabre range in size from 10 to 110 rooms and cover a wide range of areas and price points.
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO's first collection of hotels to make it to Sabres GDS.
  • ...8 more annotations...
  • they are now available to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing the distribution channels and revenue opportunities for the selected properties.
    • jalilahst
      jalilahst on 21 Mar 21
       
      This gave OYO hotels a global distribution reach.
  • The intention is to make further UK OYO properties available to book via Sabre's SynXis Platform, as the portfolio continues to grow and as more hotels reopen following lockdown restrictions.
  • We are delighted that a wide range of OYO's UK hotels are now bookable via Sabre's SynXis CRS, making it easier for international and domestic corporates, travel agents and travel management companies, among others, to book our affordable accommodation around the UK,"
    • jalilahst
      jalilahst on 21 Mar 21
       
      OYO's intentions
  • OYO's new partnership with Sabre will drive a new distribution strategy in the UK, which will support OYO's asset partners and wider business goals,"
  • We look forward to working closely with OYO as it benefits from the SynXis Platform's distribution and retailing solutions
  • he portfolio combines fully operated real estate comprising more than 44,000 hotels with over 1.2 million rooms.
  • he company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences
  • Sabre's technology platform manages more than $260B worth of global travel spend annually
  • jalilahst on 21 Mar 21
     
    OYO Hotels & Homes was a young hotel startup in 2013. Now it holds 44,000 locations and over 1.2 million in rooms. Sabre Corporation is one of the leaders in technology and software that powers the global travel industry. Sabre's SynXis increases efficiency by delivering rates and inventory to all major GDS systems and OTAs directly to partners. OYO Hotel & Homes connected its first group of hotels to Sabre's SynXis. This partnership with Sabre has given OYO the global tools to reach a global market. The platform has given them the power to book through Sabre's own GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators.
Claire Conway

GDS usage on the rise as travel demand grows - 1 views

www.hotelnewsnow.com/...he-rise-as-travel-demand-grows

GDS

shared by Claire Conway on 16 Jul 12 - No Cached
  • A study conducted by the American Society of Travel Agents in 2009 found the percentage of member travel agencies that used the GDS channel declined from 98% in 1999 to 79% in 2009.
  • However, despite the decrease in GDS usage amid the most recent global economic downturn, hotel companies and travelers still find value in the channel, according to sources interviewed for this report.
  • Sabre Travel Network, for example, saw an increase of more than 7% in its GDS bookings during the first quarter of 2012 over the same period last year, said Nancy St. Pierre, a spokeswoman for Sabre, which is one among several major GDS companies including Abacus, Amadeus, Galileo and Worldspan.
  • ...4 more annotations...
  • The GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike, according to Robert Cole, founder of hotel marketing firm RockCheetah.
  • The GDS also provides enhanced marketing support, St. Pierre said
  • Many hoteliers are attempting to leverage those increases in demand through dynamic pricing models, which offers clients a percentage off a hotel’s best available rate on each travel date as opposed to a fixed, negotiated rate for the year
  • GDS would provide additional value if distribution costs were lowered. “I think that what hotel companies don’t like about GDS is there’s a relatively high transaction fee.”
  • diana morales on 16 Jul 12
     
    In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.
  • ...3 more comments...
  • Caroline Hardenbergh on 25 Jul 12
     
    Although there was a significant slowdown of GDS usage between 1999 to 2009, bookings are steadily increasing over 2012's first quarter. The growing demand is primarily from corporate travel, but leisure travel reservations are also picking up speed as well, especially in the form of job related trips that end with vacation days. Hoteliers are increasingly following a "dynamic pricing model" which has flexibility of rates to increase during high demand and vice versa, encouraging weekend stay-overs and group rates. In spite of previous estimations, GDS enhances the online search tools rather than being replaced by them, since it is much better suited to handle large amounts of site traffic than smaller companies and independent, as well as providing a cost-free marketing presence for the tourism providers. Hotels still consider GDS transaction fees high, but this is an ongoing negotiation. Corporations appreciate GDS' security reporting features which pinpoint employee locations as well.
  • Kevona Richardson on 13 Aug 12
     
    Corporate travel demand is primarily responsible for the rise of GDS usage. There has been an increase in business travel. Many consumers are attempting to leverage those increase in demand through GDS. The pricing model provides consumers with a lower rate through GDS than the actual average rate. The GDS is not going away anytime sooon.
  • Xiaoxiao Wang on 30 Jan 13
     
    This article shows that although GDS were thought to be the end, with its efforts of changing price and strategies, it still can postpones its life circle and continue growing gradually. However, I am a little doubt about this article, because the result it concludes just based on the interviews of three person.
  • Katie Gallagher on 01 Jun 13
     
    This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.
  • Claire Conway on 07 Jun 13
     
    The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel.  Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5. 
robfitzpatrick

The GDS=Good, Darn Sense | TravelDailyNews International - 1 views

www.traveldailynews.com/...the-gds-good-darn-sense

shared by robfitzpatrick on 09 Sep 20 - No Cached
  • by focusing primarily on increasing their direct bookings
  • Today, hoteliers
  • GDS
  • ...41 more annotations...
  • bring in high-value, corporate guests or other guests who decide to book with travel agents?
  • been overlooked by many hoteliers, the GDS is still a very viable booking channel
  • hoteliers
  • put
  • on the back-burner
  • GDS
  • when
  • success of the online channel.
  • The use of travel agents is, once again, on the rise -
  • now highly valued
  • expertise
  • ability to build complex, multi-stop itineraries quickly, affordably and with little fuss
  • appeal to the luxury segment
  • best possible experience
  • r.”
  • taking home anything less than 100% of the revenue from each booking has become unacceptable,
  • here is a fee associated
  • effective distribution channels just because they have a cost of acquisition
  • they eliminate
  • smaller percentage than what most hotels pay in commissions to the top OTAs.
  • you still use them
  • about the OTAs
  • gripe
  • and pay the high commissio
  • you know it works.
  • GDS
  • opportunity
  • corporate bookings!
  • bulk
  • ravel agents,
  • visibility
  • cost of acquisition of a booking from the GDS/travel agents is lower (than the OTAs)
  • visibility
  • o a whole new segment of travelers: corporate and/or luxury travelers.
  • leisure travelers
  • book
  • corporate travelers are less concerned about the rate
  • primarily on price
  • business travelers typically spend more money on-site
  • break-even on GDS bookings because the higher room rates PLUS the ancillary revenues
  • GDS is, once again, a viable distribution channel for your property
  • robfitzpatrick on 09 Sep 20
     
    The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.
iancochran

Website, GDS and OTA: the right mix in distribution channel investments - 1 views

ehotelier.com/...stribution-channel-investments

technology Hospitality software

shared by iancochran on 06 Feb 17 - No Cached
  • iancochran on 06 Feb 17
     
    This article summarizes the three different online distribution channels used in the hospitality industry. "Investing marketing dollars in these online distribution channels is becoming essential if hoteliers want to retain customers, improve hotel positioning, and gain a competitive advantage in markets that are sometimes saturated with hotel supply" states the author about expressing how important it is to get this marketing decision right for today's hoteliers.
Gerson Dias

WIT - WEB IN TRAVEL : Automation to replace hotels' manual channel management - 0 views

www.webintravel.com/...manual-channel-management_2980

shared by Gerson Dias on 20 Feb 12 - No Cached
  • "As integrated channel management solutions become mainstream this year, hotels will benefit from broader distribution reach and streamlined automated business processes that, together, result in higher revenues, lower costs of acquisition and a healthier bottom line," he added.
  • Gerson Dias on 20 Feb 12
     
    A key focus for hoteliers around the world in 2012 will be the integration of their online distribution with their Property Management Systems (PMS) and Revenue Management Systems (RMS) to make their online reach faster, simpler and more powerful. It means that many accommodation providers will switch their channel management strategy from the "legacy" manual channel management products of yesterday to technologies capable of providing fully automated, two- way, seamless integration between online booking channels and their PMS, CRS or RMS systems.
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