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Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.

This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  

This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.

"...your message is the magic that will motivate action!" I believe that the mention of "message" does not involve the surface level features of the message itself, that is the words, but the entire process. This brief article offers 10 quick tips to create more effective participatory audio or video content. Key takeaways: "Write for your audience and make a connection with your potential visitor." It's very important that throughout the entire process of writing, editing, all the way to post-production, the audience is kept top-of-mind. Throughout the piece of media, there should be a strong connection built with the listener/viewer in order to garner the desired level of engagement.

This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  

This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out! 

This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.

Panel discussions are a great opportunity to derive a diverse wealth of information in a short amount of time. What differentiates a good panel discussion from a great one is an effective moderator. Much of the panel discussion's success is attributed to the panel moderator. Key takeaways: This article focuses on the effects of how a good moderator can impact a panel discussion. A good moderator is a person who is responsible, aware, organized and a strong speaker. It's important that moderators differentiate themselves from the panelists but at the same time, also make the effort to create a connection between the moderator, panelists and the audience.

This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).

This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.

This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.

This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   

This study on narrative in media informs us on how narrative is very evident in media today. Not only do we use the form in literary works, but narrative (hand in hand with genre) work in media. For example, in the news, it is presented in order of first: the credibility of news, then presenting the current issue at hand, and finally an explanation of the resolution or following matter. This is applied in all forms of media.

An article contrasting all that we've been studying about intellectual property rights, accusing Hollywood to be encouraging illegal downloading. The article explains how Hollywood has learned to work with the cards they were given; instead fighting our accessibility to download, Hollywood is teaming up with streaming platforms to give us movies without forcing audiences to pay per video. In attempts to make some profit, the price for music has been lowered to $1 (so we'll be less hesitant to buy it), and TV shows have teamed up with streaming sites like Hulu, who makes their money from ads. Even though there may be many who don't want to pay for entertainment anymore, there are ways around it: whether it be the easy way, or the legal way.

Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.

Panel discussions are effective for exchanging view points among people in front of an audience. This article gives a brief description of what it is, who is involved and why a panel discussion is important.

This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.