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Tanya Tan

Social Media Marketing: Going viral is so easy it's hard | MarketingExperiments Blog: R... - 0 views

  • More importantly, how can you position your marketing messages to go viral?
  • you have little control over how to get that exposure to your message.
  • I simply haven’t seen anyone that can force virality.
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  • virality is what happens when preparation meets opportunity.
  • Understand the zeitgeist of your audience
  • Don’t be salesy
  • Don’t overlook direct media outreach to help germinate your message
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    Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.
ryley Hughes

How to Use Facebook to Reach Your Exact Target Audience - 0 views

  • you will have greater success if you announce it to the specific individuals who are interested in the subject matter
  • crafting posts that encourage people to self-identify their opinions, interests and beliefs; you can gather incredibly targeted lists
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    This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  
Rachel Boere

7 Simple Ways to Make a Good Story Great - 0 views

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    This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.
Jayesh Mistry

10 Tips Scripting Audio and Video - 0 views

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    "...your message is the magic that will motivate action!" I believe that the mention of "message" does not involve the surface level features of the message itself, that is the words, but the entire process. This brief article offers 10 quick tips to create more effective participatory audio or video content. Key takeaways: "Write for your audience and make a connection with your potential visitor." It's very important that throughout the entire process of writing, editing, all the way to post-production, the audience is kept top-of-mind. Throughout the piece of media, there should be a strong connection built with the listener/viewer in order to garner the desired level of engagement.
ryley Hughes

Main Film Genres - 0 views

  • high energy
  • exciting storie
  • new experiences or exotic locales
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  • light-hearted plots consistently and deliberately designed to amuse and provoke laughter
  • sinister actions of criminals or mobsters
  • serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction
  • dramas, historical dramas, war films, medieval romps, or 'period pictures' that often cover a large expanse of time set against a vast, panoramic backdrop
  • frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time
  • Musical/dance films are cinematic forms that emphasize full-scale scores or song and dance routines in a significant way
  • centered on combinations of music, dance, song or choreography
  • quasi-scientific, visionary and imaginative
  • They are sometimes an offshoot of fantasy films (or superhero films), or they share some similarities with action/adventure films
  • horror and heartbreak of war
  • often paired with other genres
  • easily evaluate a film within its genre and allow for meaningful comparisons and some judgments on greatness
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    This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  
Rachel Boere

100 Tips to Make your Podcast Great - 0 views

  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
  • If you’re new and lack confidence, do what actors do: rehearse, rehearse, and build your confidence. Byron Friday
  • Listen to your own podcast! This can be a quality-check or to find ways to improve. Max Flight from Airplane Geeks Podcast and Podcasting Passion
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  • Be honest with your audience, give them something personal to connect with. Craig from Making Business and Sales Work
  • Don’t over-edit and remove all of the silences. It’s hard for people to follow. DJ City from Japan Experience Podcast
  • Prepare notes beforehand. Even a rough outline can help. Ron Eastwood
  • Podcast your Passion! You’ll be amazed at how easy it easy to produce episodes if you simply podcast something you’re passionate about. From sports teams, to video games. Podcast something that excites you! Nick from Who-Dey Weekly
  • Visualize your audience so you can make your podcast more conversational. Wade Wingler from Fathers Over Forty
  • Create templates to speed up your workflow: shownotes, opening and closing audio, and anything repetitive. Max Flight from Airplane Geeks Podcast and Podcasting Passion
  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
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    This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out! 
jorybrodkin

Introduction to Genre Theory - 0 views

  • reducing complexity
  • frameworks may function to make form
  • transparent
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  • foregrounding the distinctive content of individual texts
  • genre is a framework within which to make sense of related texts
  • genre knowledge is typically tacit and would be difficult for most readers to articulate as any kind of detailed and coherent framework
  • one needs to encounter sufficient examples of a genre in order to recognize shared features as being characteristic of it
  • are mediating frameworks between texts, makers and interpreters.
  • genre makes possible the communication of content
  • constrains the possible ways in which a text is interpreted, guiding readers of a text towards a preferred reading
  • film requires several acts of "framing" it: as a fiction, as a Hollywood movie, as a comedy, as a Steve Martin movie, as a "summer movie" and so on
  • Genres offer an important way of framing texts which assists comprehension
  • orientates competent readers of the genre towards appropriate attitudes, assumptions and expectations
  • principal factor
  • directing of audience choice and of audience expectations
  • organizing of the subsets of cultural competences and dispositions
  • watching, listening to and reading
  • Familiarity with a genre enables readers to generate feasible predictions about events in a narrative
  • Different genres
  • contracts
  • between the text and the reader.
  • expectations on each side
  • communication
  • functions
  • epistemology
  • communicative
  • frame
  • offer various emotional pleasures such as empathy and escapism
  • identification of a text as part of a genre
  • enables potential readers to decide whether it is likely to appeal to them
  • derive a variety of pleasures from reading texts within genres which are orientated towards entertainment
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    This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.
Jayesh Mistry

How To Moderate a Panel Like a Pro by Scott Kirsner (Harvard Business Review) - 0 views

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    Panel discussions are a great opportunity to derive a diverse wealth of information in a short amount of time. What differentiates a good panel discussion from a great one is an effective moderator. Much of the panel discussion's success is attributed to the panel moderator. Key takeaways: This article focuses on the effects of how a good moderator can impact a panel discussion. A good moderator is a person who is responsible, aware, organized and a strong speaker. It's important that moderators differentiate themselves from the panelists but at the same time, also make the effort to create a connection between the moderator, panelists and the audience.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
Tanya Tan

Emotion and Virality on Social Media » Social Media Lab - 0 views

  • Is Happiness Contagious Online?
  • Can happiness spread from person to person? If we are talking about a network of locally bounded individuals with many face-to-face interactions consisting of “strong” ties, the answer is a definite “Yes!”
  • This study uses advanced automated sentiment analysis techniques to determine whether positive messages (tweets) posted online via Twitter, a popular microblogging site, are more likely to be forwarded (retweeted) as compared to negative messages.
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    This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.
ryley Hughes

Is technological convergence becoming part of us? | - 0 views

  • Therefore, there is an inclination that more and more devices will be performing similar tasks; this tendency is called technological convergence, and the best example is of smart phones
  • statistics show that 57% of kids view their cell phone as key to their social life and that more than 50% say they would die without their phone
  • advertisers have a better and more effective way to manipulate consumers to get their products, they simply get a celebrity to tweet about their product
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  • In this case, advertisement became not only cheaper but also more efficient thanks to technological convergence of social media
  • we are able to widen our view of target market and create global tendencies and patterns to be followed
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    This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.
ryley Hughes

Tips to Make Money With Social Media - 0 views

  • social media marketers basically have one broad goal: to increase traffic and/or exposure
  • The media they post is focused on a lifestyle – not a brand
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    This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   
jorybrodkin

NARRATIVE IN THE MEDIA - 0 views

  • Characters,
  • functions of the plot, or they may produce the plot
  • development or exploration of character
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  • emphasis on certain aspects or parts of the characters' lives
  • narrator tells the story
  • commentator
  • newscaster
  • voice-over
  • point of vie
  • events are narrated or viewed.
  • Narratee (Listeners, viewers and the audience).
  • personal and subjective responses, our feelings, thoughts, attitudes and values
  • Narrative Codes
  • everything within a narrative has a particular function or serves a purpose
  • Enigma, Setting, Viewer Address or Character Codes are used, and their effects
  • certain codes to generate or control the flow of suspense, to provide setting, to engage the viewer's attention, to reveal character, or to further the plot
  • Genre. This refers to the 'type' of narrative which is being presented
  • governs or directs a number of aspects of a specific narrative
  • setting
  • characters are involved, what the narrative is about (themes, values and issues), its pleasures and effects on the viewer or listener
  • Narrative Form
  • particular way in which a narrative is put together
  • ordering of events and the time that it takes to present them
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    This study on narrative in media informs us on how narrative is very evident in media today. Not only do we use the form in literary works, but narrative (hand in hand with genre) work in media. For example, in the news, it is presented in order of first: the credibility of news, then presenting the current issue at hand, and finally an explanation of the resolution or following matter. This is applied in all forms of media.
Carolynne Wong

How Hollywood Is Encouraging Online Piracy - 0 views

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    An article contrasting all that we've been studying about intellectual property rights, accusing Hollywood to be encouraging illegal downloading. The article explains how Hollywood has learned to work with the cards they were given; instead fighting our accessibility to download, Hollywood is teaming up with streaming platforms to give us movies without forcing audiences to pay per video. In attempts to make some profit, the price for music has been lowered to $1 (so we'll be less hesitant to buy it), and TV shows have teamed up with streaming sites like Hulu, who makes their money from ads. Even though there may be many who don't want to pay for entertainment anymore, there are ways around it: whether it be the easy way, or the legal way.
Jayesh Mistry

Has new media changed copywriting? - Direct Marketing News - 0 views

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    Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.
Stephanie Patterson

Panel Discussions - 0 views

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    Panel discussions are effective for exchanging view points among people in front of an audience. This article gives a brief description of what it is, who is involved and why a panel discussion is important.
shirlyargoetti

VIDEO: Jonah Berger | "Contagious: Why Things Catch On" - 0 views

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    This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.
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