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Talia Baksh

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views

webdesign.tutsplus.com/...-web-designers--webdesign-1437

color theory web designers web design colour schemes

shared by Talia Baksh on 23 Mar 14 - No Cached
  • What is Color Theory?
  • 3 terms which define the basic Color Theory:
  • Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
  • ...21 more annotations...
  • Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
  • Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
  • Vibrancy
  • Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
  • How Do I Select an Effective Color Scheme?
  • Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
  • Triadic Color Scheme
  • Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
  • Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
  • Compound Color Scheme (aka Split Complimentary)
  • The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
  • Analogous
  • An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
  • Ways to Make Your Life Easier
  • there are a few tools at our disposal that make color selection extremely easy when utilized properly.
  • Kuler
  • A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
  • Color Scheme Designer 3
  • By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
  • Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
  • Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
  • Talia Baksh on 23 Mar 14
     
    This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
jorybrodkin

Introduction to Genre Theory - 0 views

www.aber.ac.uk/...intgenre2.html

genre theory reading writing

shared by jorybrodkin on 01 Feb 14 - No Cached
  • reducing complexity
  • frameworks may function to make form
  • transparent
  • ...28 more annotations...
  • foregrounding the distinctive content of individual texts
  • genre is a framework within which to make sense of related texts
  • genre knowledge is typically tacit and would be difficult for most readers to articulate as any kind of detailed and coherent framework
  • one needs to encounter sufficient examples of a genre in order to recognize shared features as being characteristic of it
  • are mediating frameworks between texts, makers and interpreters.
  • genre makes possible the communication of content
  • constrains the possible ways in which a text is interpreted, guiding readers of a text towards a preferred reading
  • film requires several acts of "framing" it: as a fiction, as a Hollywood movie, as a comedy, as a Steve Martin movie, as a "summer movie" and so on
  • Genres offer an important way of framing texts which assists comprehension
  • orientates competent readers of the genre towards appropriate attitudes, assumptions and expectations
  • principal factor
  • directing of audience choice and of audience expectations
  • organizing of the subsets of cultural competences and dispositions
  • watching, listening to and reading
  • Familiarity with a genre enables readers to generate feasible predictions about events in a narrative
  • Different genres
  • contracts
  • between the text and the reader.
  • expectations on each side
  • communication
  • functions
  • epistemology
  • communicative
  • frame
  • offer various emotional pleasures such as empathy and escapism
  • identification of a text as part of a genre
  • enables potential readers to decide whether it is likely to appeal to them
  • derive a variety of pleasures from reading texts within genres which are orientated towards entertainment
  • jorybrodkin on 01 Feb 14
     
    This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.
ryley Hughes

Main Film Genres - 0 views

www.filmsite.org/genres.html

Film genres genre movies categories focus subject motive audience media communication Networking

shared by ryley Hughes on 01 Apr 14 - Cached
  • high energy
  • exciting storie
  • new experiences or exotic locales
  • ...12 more annotations...
  • light-hearted plots consistently and deliberately designed to amuse and provoke laughter
  • sinister actions of criminals or mobsters
  • serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction
  • dramas, historical dramas, war films, medieval romps, or 'period pictures' that often cover a large expanse of time set against a vast, panoramic backdrop
  • often paired with other genres
  • Musical/dance films are cinematic forms that emphasize full-scale scores or song and dance routines in a significant way
  • centered on combinations of music, dance, song or choreography
  • quasi-scientific, visionary and imaginative
  • They are sometimes an offshoot of fantasy films (or superhero films), or they share some similarities with action/adventure films
  • horror and heartbreak of war
  • frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time
  • easily evaluate a film within its genre and allow for meaningful comparisons and some judgments on greatness
  • ryley Hughes on 01 Apr 14
     
    This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  
Rachel Boere

The effects of Social Media on Friendship - 0 views

chronicle.com/...49308

media+society communication media influence theory transformation

shared by Rachel Boere on 04 Feb 14 - No Cached
  • Rachel Boere on 04 Feb 14
     
    This is an article that I had to read for another one of my classes but I thought it also fit well here. This article speaks about how social media has impacted friendship, community, and social circles and how they have changed from their original meaning to what we know them as today. It touches on how, as a society, our understanding of intimacy has altered, our understanding of ourselves has changed and how our idea of 'knowing someone' has transformed all due to the impacts of social media.
jorybrodkin

NARRATIVE IN THE MEDIA - 0 views

www.glyndwr.ac.uk/...narrativ.htm

narrative media theory reading writing genre news

shared by jorybrodkin on 02 Feb 14 - No Cached
  • Characters,
  • functions of the plot, or they may produce the plot
  • development or exploration of character
  • ...20 more annotations...
  • emphasis on certain aspects or parts of the characters' lives
  • narrator tells the story
  • commentator
  • newscaster
  • voice-over
  • point of vie
  • events are narrated or viewed.
  • Narratee (Listeners, viewers and the audience).
  • personal and subjective responses, our feelings, thoughts, attitudes and values
  • Narrative Codes
  • everything within a narrative has a particular function or serves a purpose
  • Enigma, Setting, Viewer Address or Character Codes are used, and their effects
  • certain codes to generate or control the flow of suspense, to provide setting, to engage the viewer's attention, to reveal character, or to further the plot
  • Genre. This refers to the 'type' of narrative which is being presented
  • setting
  • governs or directs a number of aspects of a specific narrative
  • characters are involved, what the narrative is about (themes, values and issues), its pleasures and effects on the viewer or listener
  • Narrative Form
  • particular way in which a narrative is put together
  • ordering of events and the time that it takes to present them
  • jorybrodkin on 02 Feb 14
     
    This study on narrative in media informs us on how narrative is very evident in media today. Not only do we use the form in literary works, but narrative (hand in hand with genre) work in media. For example, in the news, it is presented in order of first: the credibility of news, then presenting the current issue at hand, and finally an explanation of the resolution or following matter. This is applied in all forms of media.
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