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Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.

"...your message is the magic that will motivate action!" I believe that the mention of "message" does not involve the surface level features of the message itself, that is the words, but the entire process. This brief article offers 10 quick tips to create more effective participatory audio or video content. Key takeaways: "Write for your audience and make a connection with your potential visitor." It's very important that throughout the entire process of writing, editing, all the way to post-production, the audience is kept top-of-mind. Throughout the piece of media, there should be a strong connection built with the listener/viewer in order to garner the desired level of engagement.

This article delivers 10 things to do when you don't hear back after a job interview. Key takeaway: I do not believe that a job interview ends when you walk out of the interview room. Much of the interview process begins when a candidate prepares and ends with the on-going follow up process. The tip that stood out to me was, "Don't take things personally."

Teressa Iezzi's book discusses copywriting in the context of the new media era. Some call the new era a paradigm shift from the outdated process of buying cheap media then decorating it with creatives. Key takeaway: copywriters are not only writers now, they are inventors. Inventors because they they must think holistically as content is published across print and digital now.

Scripting distorts what people actually want to say when they are preparing for a speech, presentation, or podcast. A contemporary assumption is that if it is written, it will sound better with bigger words and unnecessary embellishments. This article offers 5 scripting tips to make the process more effective. Key takeaways: Write the way you talk. Especially in the context of participatory media, content should be delivered to encourage conversation. Conversational scripting is what differentiates a good script from a great script.

This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.