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Janelle Tyme

Anti-piracy firm targeting Canadians who download illegally - The Globe and Mail - 0 views

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    This article is about a firm called Canipre, which is the only anti-piracy enforcement firm that provides forensic services to copyright holders in Canada. The firm has been monitoring Canadian users' downloading for several months from Ontario-based internet provider, Teksavvy.
Carolynne Wong

How Hollywood Is Encouraging Online Piracy - 0 views

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    An article contrasting all that we've been studying about intellectual property rights, accusing Hollywood to be encouraging illegal downloading. The article explains how Hollywood has learned to work with the cards they were given; instead fighting our accessibility to download, Hollywood is teaming up with streaming platforms to give us movies without forcing audiences to pay per video. In attempts to make some profit, the price for music has been lowered to $1 (so we'll be less hesitant to buy it), and TV shows have teamed up with streaming sites like Hulu, who makes their money from ads. Even though there may be many who don't want to pay for entertainment anymore, there are ways around it: whether it be the easy way, or the legal way.
Talia Baksh

Website design aesthetics - 0 views

  • The Internet can be a cruel place, where the laws of evolution apply. You have to adapt, be adept and adopt a new attitude about your site's aesthetics - and the look and feel and the impression these design aspects have on visitors.
  • Even if you're working on your own, with free website templates, you still have to consider that first impression on your site visitors. If the website looks cheap, it won't instil visitor confidence. In fact, most of them will click off before your dancing bear Flash animation fully downloads (and you thought it was so cute).
  • Product selection, tone of screen text, motifs, marketing strategies, links - virtually everything about an online business must be targeted with laser precision on a known demographic.
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  • If you aren't a writer, outsource the writing to capture the right tone, the appropriate slant and the most cogent organisation of content. You may be working on a shoestring budget, but this is one area of ecommerce where it pays to get professional help if you don't know much about effective written communication and visual appeal.
  • Do some market research. Visit other sites - successful sites - to see how they're doing it so well. It's unethical to rip off an existing site, no doubt, but you can't copyright an idea and ideas - the right ideas - are what you're after.
  • Look at your homepage
  • Eye appeal is everything, but what's appealing to one pair of eyes can be singularly unattractive to another.
  • Site design and eye appeal
  • Consider the elements of visual design. Are the colours appropriate for your target demographic? If you're selling quilting supplies, pinks and lavenders are perfectly appropriate.
  • Put yourself in the place of the ideal visitor (the one with something to buy) and ask yourself if the colours work for that individual.
  • Consider the balance and proportion of the elements on your homepage. Is that gigantic banner attractive?
  • Site demographics
  • Market expectations
  • So what does your target demographic expect when they shop online? A certain attitude? Certainly the 'right' look and feel. Warm and fuzzy? Razor's edge? Comforting and welcoming?
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    This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.
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    This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  
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