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Sohyun Kim

The Power Of Tumblr - 0 views

  • Within the first few weeks of using the blogging network, my perception of online communities completely changed. The concise nature of Tumblr allowed to me convey so much with so little.
  • Tumblr has connected the world into a single platform of creative genius.
  • I don’t write this to brag; I say this because Tumblr is influential and powerful. As Tumblr approaches a bright future, the company needs to continue pushing the envelope to maintain dominance in the industry. More importantly, Tumblr needs to remain competitive so they can continue to attract the creators that make the community what it is. Now the question is, what’s next?
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  • Tumblr doesn’t require users to write long posts to convey messages—gifs can do that. It doesn’t require users to write long posts to convey ideas—videos can do that. It doesn’t require users to recite their favorite sayings—quotes can do that. Tumblr has taken the traditional notion of blogging and has successfully thrown it out the window. They’ve continued to challenge the notion that blogging isn’t only about words.
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    This article is in the perspective of a blogger who decided to switch from Wordpress to Tumblr and his experience with it. The main point of this article is how Tumblr can connect the world with one single social media platform. It emphasizes how little can say much more. It first starts out with Tumblr's current good aspects, and later details the future of Tumblr.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
Karen Espinola

Who Owns This Image? : The New Yorker - 0 views

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    This article is about the intellectual property law regarding the visual arts where a French photographer is claiming copyright infringement because of another artist's manipulation of the original piece without breaking any intellectual property laws. The exemption of transformative nature allowed for the modification of pieces just as mashups find the loophole in the copyright law.
Tanya Tan

Social Media Marketing: Going viral is so easy it's hard | MarketingExperiments Blog: R... - 0 views

  • More importantly, how can you position your marketing messages to go viral?
  • you have little control over how to get that exposure to your message.
  • I simply haven’t seen anyone that can force virality.
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  • virality is what happens when preparation meets opportunity.
  • Understand the zeitgeist of your audience
  • Don’t be salesy
  • Don’t overlook direct media outreach to help germinate your message
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    Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.
ryley Hughes

Is technological convergence becoming part of us? | - 0 views

  • Therefore, there is an inclination that more and more devices will be performing similar tasks; this tendency is called technological convergence, and the best example is of smart phones
  • statistics show that 57% of kids view their cell phone as key to their social life and that more than 50% say they would die without their phone
  • advertisers have a better and more effective way to manipulate consumers to get their products, they simply get a celebrity to tweet about their product
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  • In this case, advertisement became not only cheaper but also more efficient thanks to technological convergence of social media
  • we are able to widen our view of target market and create global tendencies and patterns to be followed
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    This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.
jorybrodkin

The Effects of Social Media on How We Speak and Write - 0 views

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    This article discusses the pros and cons of the current lifestyle we live in a social-mediated world. People are learning new ways to "speak" with shorter-slanged words, and more concisely; and even using photos to communicate with others (through photo sharing platforms). Users are also over sharing their private lives with the world on social platforms, not realizing that almost anyone can see and read what they are putting out there.
Rachel Boere

7 Simple Ways to Make a Good Story Great - 0 views

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    This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.
Rachel Boere

100 Tips to Make your Podcast Great - 0 views

  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
  • If you’re new and lack confidence, do what actors do: rehearse, rehearse, and build your confidence. Byron Friday
  • Listen to your own podcast! This can be a quality-check or to find ways to improve. Max Flight from Airplane Geeks Podcast and Podcasting Passion
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  • Be honest with your audience, give them something personal to connect with. Craig from Making Business and Sales Work
  • Don’t over-edit and remove all of the silences. It’s hard for people to follow. DJ City from Japan Experience Podcast
  • Prepare notes beforehand. Even a rough outline can help. Ron Eastwood
  • Podcast your Passion! You’ll be amazed at how easy it easy to produce episodes if you simply podcast something you’re passionate about. From sports teams, to video games. Podcast something that excites you! Nick from Who-Dey Weekly
  • Visualize your audience so you can make your podcast more conversational. Wade Wingler from Fathers Over Forty
  • Create templates to speed up your workflow: shownotes, opening and closing audio, and anything repetitive. Max Flight from Airplane Geeks Podcast and Podcasting Passion
  • Be yourself! Don’t try to be someone different because you’re behind a microphone. Ben Avery from The Strangers and Aliens podcast
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    This article gives 100 tips from various podcasters around the world that will make your podcast great. Tips like listening to your own show to find ways to improve, be yourself behind the mic, and don't over edit can be helpful for anyone. This list also has links to the podcasts the advice is coming from. Lots to check out! 
jorybrodkin

Media Influence on Society - 0 views

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    This brief blurb on how media has influenced society is very relevant to teenagers today. It touches on how teens are easily influenced by celebrities and advertisements in media, and how that will easily sway our decision making habits. As well for the general population of all demographics, people are easily swayed by mass mediums - it isn't hard to convince people with an attractive advertisement or commercial, clearly.
Jacob Nemirov

Can 'crowdsourcing' be slave labor? | News Blogs - CNET News - 1 views

  • the idea of asking consumers to create ads and design products has already become an accepted practice.
  • These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in the digital age.
  • this concept of "crowdsourcing" is not necessarily utopian in all forms. The main reason is compensation--or, more accurately, the lack thereof.
    • Jacob Nemirov
       
      Interesting to consider: Is crowdsourcing simply exploitation?
Karen Espinola

50 Disney Movies Based On The Public Domain - Forbes - 0 views

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    This contains a list of Disney movies that have used plots from movies, songs, and books in the public domain. This makes me question how many other movies outside of Disney have followed suit in taking ideas from public domain. Is there actually any original inventive ideas?
Sasha Solomon

The awkward copyright collision of Fair Use and Creative Commons - 1 views

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    Taking advantage of Fair Use protections of copyright law, a problem the publishers are responsible for, not Creative Commons. This article is about a case of Open Access as rights - laundering and how expensive it can be to the owner.
Karen Espinola

Spain to force search engines to pay to display some content | News | Tech | Toronto Sun - 0 views

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    This is describing the new intellectual property law Spain is enforcing in order to receive money from search engines such as Google for providing results of content that is copyrighted. Spain are one of many European countries implementing laws such as this one.
Karen Espinola

Pirate Party's James Wilson aims to lead party nationally - New Brunswick - CBC News - 0 views

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    Canada has a political party called the Pirate Party which has existed since 2009, in which exists to attempt and loosen the laws regarding copyright and the movement of content. 
Janelle Tyme

Netflix CEO says torrent piracy in Canada down 50 per cent - Blog Central, Editor's Pic... - 1 views

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    The CEO of Netflix, Reed Hastings, states that torrent piracy in Canada has gone down by 50% since the establishment of Netflix three years ago, although no research or statistics have been able to support his claim. Hastings claims that piracy helps "create a demand" for legal ways to watch video through the internet. Is this true?
Carolynne Wong

Creative Commons Is Not Public Domain - 0 views

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    Creative Commons many not be as gracious as we think. The contract between content creators and users are not always understood by both, and may generate issues in the future when using another person's work without giving proper credit.
Jayesh Mistry

How To Moderate a Panel Like a Pro by Scott Kirsner (Harvard Business Review) - 0 views

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    Panel discussions are a great opportunity to derive a diverse wealth of information in a short amount of time. What differentiates a good panel discussion from a great one is an effective moderator. Much of the panel discussion's success is attributed to the panel moderator. Key takeaways: This article focuses on the effects of how a good moderator can impact a panel discussion. A good moderator is a person who is responsible, aware, organized and a strong speaker. It's important that moderators differentiate themselves from the panelists but at the same time, also make the effort to create a connection between the moderator, panelists and the audience.
Rhonda Atkinson

An overview of the social media ecosystem - 0 views

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    This short article takes a critical look at the different types of social media platforms. The author has an interesting take on how social media has evolved over the past years saying that: "Within the last seven years, we have been through three waves of social domination: The publishing wave (with blogs), the sharing wave (with Facebook and Twitter), and the curating wave (with Quora, Pinterest and alike)." The author goes on to place further importance on the type of content users post and how that impacts the evolution of social platforms. Towards the end he also touches on the choosing the right social media for different types of business.
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    Last week Professor McMaster touched on online ecosystems. If you want to know more about it, this Forbes article clearly describes what a social media ecosystem is. The key image depicts the social media landscape in very compact and useful way. It shows all the different ways users interact with their devices.
Cheyenne Isles

How Benefit from the Top Social Media Sites - 0 views

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    Through a list of the top social media websites, it explains how you can benefit from each one. The website explores communication, brand exposure, and traffic to your site. It also discusses how each site can benefit you and reasons why you should use it.
shirlyargoetti

VIDEO: Jonah Berger | "Contagious: Why Things Catch On" - 0 views

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    This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.
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