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Jayesh Mistry

Has new media changed copywriting? - Direct Marketing News - 0 views

www.dmnews.com/...141535

new media changed copywriting process conversation

shared by Jayesh Mistry on 03 Mar 14 - No Cached
  • Jayesh Mistry on 03 Mar 14
     
    Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

www.euronews.com/...ng-social-media-for-civil-good

tools movements using social social media media technology petition europe

shared by Sohyun Kim on 09 Mar 14 - No Cached
  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
  • ...2 more annotations...
  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
  • Sohyun Kim on 09 Mar 14
     
    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
jorybrodkin

NARRATIVE IN THE MEDIA - 0 views

www.glyndwr.ac.uk/...narrativ.htm

narrative media theory reading writing genre news

shared by jorybrodkin on 02 Feb 14 - No Cached
  • Characters,
  • functions of the plot, or they may produce the plot
  • development or exploration of character
  • ...20 more annotations...
  • emphasis on certain aspects or parts of the characters' lives
  • narrator tells the story
  • commentator
  • newscaster
  • voice-over
  • point of vie
  • events are narrated or viewed.
  • Narratee (Listeners, viewers and the audience).
  • personal and subjective responses, our feelings, thoughts, attitudes and values
  • Narrative Codes
  • everything within a narrative has a particular function or serves a purpose
  • Enigma, Setting, Viewer Address or Character Codes are used, and their effects
  • certain codes to generate or control the flow of suspense, to provide setting, to engage the viewer's attention, to reveal character, or to further the plot
  • Genre. This refers to the 'type' of narrative which is being presented
  • governs or directs a number of aspects of a specific narrative
  • setting
  • characters are involved, what the narrative is about (themes, values and issues), its pleasures and effects on the viewer or listener
  • Narrative Form
  • particular way in which a narrative is put together
  • ordering of events and the time that it takes to present them
  • jorybrodkin on 02 Feb 14
     
    This study on narrative in media informs us on how narrative is very evident in media today. Not only do we use the form in literary works, but narrative (hand in hand with genre) work in media. For example, in the news, it is presented in order of first: the credibility of news, then presenting the current issue at hand, and finally an explanation of the resolution or following matter. This is applied in all forms of media.
Jayesh Mistry

"The Idea Writers: Copywriting in a New Media and Marketing Era" - 1 views

boscutti.com/...-a-new-media-and-marketing-era

new media copywriting changes marketing paradigm shift writing

shared by Jayesh Mistry on 03 Mar 14 - No Cached
  • Jayesh Mistry on 03 Mar 14
     
    Teressa Iezzi's book discusses copywriting in the context of the new media era. Some call the new era a paradigm shift from the outdated process of buying cheap media then decorating it with creatives. Key takeaway: copywriters are not only writers now, they are inventors. Inventors because they they must think holistically as content is published across print and digital now.
Jacob Nemirov

Can 'crowdsourcing' be slave labor? | News Blogs - CNET News - 1 views

news.cnet.com/8301-10784_3-6095563-7.html

crowdsourcing slavery

shared by Jacob Nemirov on 06 Feb 14 - No Cached
  • the idea of asking consumers to create ads and design products has already become an accepted practice.
  • These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in the digital age.
  • this concept of "crowdsourcing" is not necessarily utopian in all forms. The main reason is compensation--or, more accurately, the lack thereof.
    • Jacob Nemirov
      Jacob Nemirov on 06 Feb 14
       
      Interesting to consider: Is crowdsourcing simply exploitation?
Karen Espinola

Pirate Party's James Wilson aims to lead party nationally - New Brunswick - CBC News - 0 views

www.cbc.ca/...ead-party-nationally-1.2511054

pirate party cbc media technology communication privacy blogs copyright canada

shared by Karen Espinola on 17 Feb 14 - No Cached
  • Karen Espinola on 17 Feb 14
     
    Canada has a political party called the Pirate Party which has existed since 2009, in which exists to attempt and loosen the laws regarding copyright and the movement of content. 
Karen Espinola

Spain to force search engines to pay to display some content | News | Tech | Toronto Sun - 0 views

www.torontosun.com/...to-pay-to-display-some-content

spain search engines toronto content media technology communication privacy copyright blogs

shared by Karen Espinola on 17 Feb 14 - No Cached
  • Karen Espinola on 17 Feb 14
     
    This is describing the new intellectual property law Spain is enforcing in order to receive money from search engines such as Google for providing results of content that is copyrighted. Spain are one of many European countries implementing laws such as this one.
Sohyun Kim

The Good, the Bad, and the Downright Ugly of Parallax Web Design - 0 views

www.thewire.com/...67234

web design website trends asthetics

shared by Sohyun Kim on 09 Mar 14 - No Cached
  • Parallax is the web design technique of using CSS to make different layers on the web page move at different rates. So, when scrolling down the page, instead of having all the text, photos, videos, and other elements move screen altogether, it feels more like a visual page turn, with a new layer of beautiful imagery or video or a pull quote gliding up to replace the just read "page."
  • Take last month's Fast Company story about Baratunde Thurston quitting the Internet for 25 days. Toward the bottom of the page, the designers used parallax to make leaves and flowers bloom onto the page. Unless your browser window is extremely wide, the details ended up covering the text, however, making it difficult to read the story: 
  • "It's getting a little overused everywhere," Trei Brundrett, the chief product officer for Vox Media, which owns SB Nation, The Verge, and Polygon, told us. The makers of "Snow Fall" and the other parallax pioneers who have used it made it the defining feature of thoughtful web design. "It's a signifier of quality. It has become a trope,"
  • ...3 more annotations...
  • Unfortunately, that means it has gotten very tired, very fast. The Pitchfork team sees the whole trend winding down in the next year or two. "I think people will start to use it a lot more and possibly tire of it," said Renaud.
  • The low barrier to entry means, a lot of the times the effect doesn't add much to the story. "I think it's cool if used appropriately or in moderation," said Brundrett. A good use, he says, would be to "cleverly position" photography next to supporting copy
  • "Designers are excited that there is a lot of energy and curiosity around more thoughtful design and breaking out of our optimized content world," added Brundrett. 
  • Sohyun Kim on 09 Mar 14
     
    This article talks about a new trend in Web design- Parallax- and how it became popular. It shows examples of what websites effectively used this trend, and others that have done the opposite. It ends off with how this trend effects designers and readers alike. 
Stephanie Patterson

New Media and Electronic Rights - 0 views

canadacouncil.ca/...bkglabose.pdf

copyright innovation laws newmedia

shared by Stephanie Patterson on 02 Mar 14 - No Cached
  • Stephanie Patterson on 02 Mar 14
     
    New technology is evolving, which can further innovation in our society. However, this presents a challenge for creators to protect their ideas and work. Therefore, copyright laws must be updated for continuous innovation in our world.
Stephanie Patterson

Making Sense of a Changing New Media World - 0 views

www.theguardian.com/...making-sense-of-new-media-law

newmedia change technology

shared by Stephanie Patterson on 02 Mar 14 - No Cached
  • Stephanie Patterson on 02 Mar 14
     
    New media is evolving and it is important for consumers and businesses to adapt and learn how to properly use it, and protect themselves from copyright laws.
Sasha Ross

Augmented Reality - 0 views

mashable.com/...augmented-reality

augmented reality digital real world live direct indirect environment technology

shared by Sasha Ross on 11 Feb 14 - No Cached
  • Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
  • replaces the real world with a simulated one.
  • interactive and digitally manipulable.
  • Sasha Ross on 11 Feb 14
     
    Although this link is a very short paragraph, it is still very important and clear when defining augmented reality.  This link gives an easy to understand definition of the term, and very interesting things to think about once you are done reading.  At the bottom of the article there are also many other links related to augmented reality, and the new things happening around the creation.  
Sasha Ross

This Augmented Reality App Could Change the Way We Shop Online - 0 views

mashable.com/...augment-app

augmented technology future reality media media+society

shared by Sasha Ross on 11 Feb 14 - No Cached
  • Enter Augment, an Android and iOS app which uses augmented reality to let you visualize how products will look in your home
  • Sasha Ross on 11 Feb 14
     
    This link is to a website on Mashable.com where there is a very cool YouTube video on augmented reality.  The clip talks about an App called Augment, where you can virtually see an object placed in any environment.  The app takes online shopping to a whole new level.  It is a very interesting video and following the video is a more in depth description of the app. 
Carolynne Wong

Lil\' Kim Sued Over Zombie Makeup Photo - 0 views

www.hollywoodreporter.com/...-kim-sued-zombie-makeup-673437

media technology copyright intellectual property canada Hollywood

shared by Carolynne Wong on 18 Feb 14 - No Cached
  • Carolynne Wong on 18 Feb 14
     
    Vancouver artist, Samantha Ravndahl is accusing hip-hop star, Lil' Kim of stealing her photo and using it to promote and profit her new album, Dead Girl Walking. First posted on Ravndahl's personal Instagram account, the stolen image is of Ravndahl wearing an original zombie makeup design. A coincidentally identical image was later found on Lil' Kim's new album cover, with Lil Kim's name and copyright notice on the image. Their dispute on copyright and intellectual property rights has yet to be resolved.
Janelle Tyme

Bill C-11 - Canada's "New and Improved" Copyright Act - Intellectual Property - Canada - 0 views

www.mondaq.com/...New+and+Improved+Copyright+Act

bill canada improved copyright act intellectual property media technology

shared by Janelle Tyme on 17 Feb 14 - No Cached
  • Janelle Tyme on 17 Feb 14
     
    This article thoroughly explains Bill C-11, Canada's revised Copyright Act, and lays it out in more simplified terms with relation to a wide spectrum of IP.
Brooke Meehan

Wordpress Tips - 0 views

wp.smashingmagazine.com/...rful-wordpress-tips-and-tricks

wordpress tips

shared by Brooke Meehan on 10 Mar 14 - No Cached
  • Brooke Meehan on 10 Mar 14
     
    This blogger looks at the different ways to utilize word press and how to optimize the site. This could be helpful to skilled word press users to help them find new tools they can use. It also is useful to new users as it gives step by step tips on how to operate the site.
Rhonda Atkinson

The Next Web - International technology news, business & culture - 0 views

thenextweb.com/...the-updated-conversation-prism

technology news Conversation Prism communication Networking media

shared by Rhonda Atkinson on 25 Mar 14 - No Cached
  • Rhonda Atkinson on 25 Mar 14
     
    Have you seen Brian Sollis' ingenious "Conversation Prism"? If you don't I urge you to check it out and learn how it works. As Solis explains, the goal of any online conversation is to relate back to the user (you). It shows all the ways that a user can connect to the social web. The way I see it, it is complex and interconnected like a spider web.
Talia Baksh

Occupy Wall Street uses social media to spread nationwide - CBS News - 0 views

www.cbsnews.com/...ial-media-to-spread-nationwide

Occupy Wall Street social media social movements

shared by Talia Baksh on 24 Mar 14 - No Cached
  • Occupy Wall Street uses social media to spread nationwide
  • (CBS) - Social media has been an important tool for protesters overseas. Now that the Occupy Wall Street protests have reached a tipping point, the abundance of online organizing is staggering.
  • Once we took a closer look at the movement and how it was being organized, we were impressed. The protesters used all forms of social media keep the movement alive. 
  • ...3 more annotations...
  • Facebook pages have popped up for major cities across the country. Twitter hashtags have been established for communication at general assemblies. Countless videos have been posted to YouTube, Vimeo and Livestream. We found some moving personal accounts of job loss and helplessness shared on the blog, "We are the 99 percent."
  • Occupy Wall Street even got an Internet meme. The Occupy Sesame Street meme puts the central characters of the children's show in the shoes of regular Americans, with one Twitter user tweeting, "Truly outrageous that 99% of the cookies are consumed by 1% of the monsters on PBS. #occupysesamestreet."
  • Meetup groups have formed in 872 cities across the U.S., using the Occupy Together website as a central hub. We look forward to seeing the status updates, tweets, Instagrams...you get it.
  • Talia Baksh on 24 Mar 14
     
    This short article describes the social media efforts employed by the Occupy movement. It also includes links to some of these social media pages to further arouse the interest by the reader.
jorybrodkin

The Effects of Social Media on How We Speak and Write - 0 views

socialmediatoday.com/...l-media-how-we-speak-and-write

effects social social media media communication influence blogs convince media+society

shared by jorybrodkin on 03 Feb 14 - No Cached
  • jorybrodkin on 03 Feb 14
     
    This article discusses the pros and cons of the current lifestyle we live in a social-mediated world. People are learning new ways to "speak" with shorter-slanged words, and more concisely; and even using photos to communicate with others (through photo sharing platforms). Users are also over sharing their private lives with the world on social platforms, not realizing that almost anyone can see and read what they are putting out there.
ryley Hughes

Why listening to the radio gives us more pleasure than watching TV or using a laptop | ... - 0 views

www.dailymail.co.uk/...-watching-TV-using-laptop.html

listening radio pleasure media content company social comparison web happy music communication

shared by ryley Hughes on 04 Feb 14 - No Cached
  • The report said: ‘Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives. Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener’s needs  at any given time of day, and one that is generally upbeat in tone.’
  • radio had the most mood-enhancing effect, with listeners saying that it lifted their happiness levels 100 per cent and energy levels by 300 per cent
  • Rachel Boere on 04 Feb 14
     
    This article speaks to the effects of listening to the radio compared to watching TV, surfing the web, or doing none of the above. Radio, according to this survey, makes people happier and gives them more energy as they go about their lives everyday when compared to people that watch television, people that use the internet, and people that consume no media at all. Could this be because of how engaged it forced us to be? 
  • ryley Hughes on 01 Apr 14
     
    This article relates to the prior discussion of "blindness" experienced by radio listeners.  To elaborate, radio is a simple form of media which can thus produce a more intimate relationship between host and listener.  Radio hosts often seem to have more authentic personalities vs those on other forms of media, which makes content more friendly and familiar to listen to.  This article reflects upon positive emotions experienced by listeners vs those experienced by other media.  
Rachel Boere

7 Simple Ways to Make a Good Story Great - 0 views

www.writersdigest.com/...ays-to-make-a-good-story-great

writing simple story great communication narratives engaging blogs

shared by Rachel Boere on 04 Feb 14 - No Cached
  • Rachel Boere on 04 Feb 14
     
    This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.
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