Group items tagged

The article provides a commentary on social media. It gives insight on the different types of people - the demographics - that use all the various social media that is out there and relevant. It sorts out the different age groups, ethnicities, genders among other things like the way they are using it - creation vs. curators. One can also find other articles on the same website that link to other various information relevant to the topic at hand. There is also a longer but more in-depth analysis on the usage of social media done by the same group of people here (http://files.eric.ed.gov/fulltext/ED525056.pdf).

A commentary on the negative effects social media has on people. The article is saying that social media is hinders the way we communicate with others, instead of communicating with a person face to face we are more inclined to do it over other means. It also speaks about other problems social media might have like cyber bullying.

This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.

A website that shows the top 40 most popular social networking sites around the world. Each website has a brief summary of what it is and where it is popular. Very interesting contrast in popular websites that are international, and some that are more specific to different regions/countries.

*Note: this list is as of 2012

This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).

This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   

This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.

This article is in the perspective of a blogger who decided to switch from Wordpress to Tumblr and his experience with it. The main point of this article is how Tumblr can connect the world with one single social media platform. It emphasizes how little can say much more. It first starts out with Tumblr's current good aspects, and later details the future of Tumblr.

Similar to the example given in class early in the semester about the young boy who asked for donations because of a disorder he had, this article also involves Reddit and users donating money to help those in need. The article is an example of concept of imagined communities. It features that idea of people from all over the world being unified because they read something on the same website and thus sharing an experience together by helping the orphanage.

This article talks about the future and possibilities of social media in relation to the youth of today. It speaks about how social media can be used to create awareness and often get people involved with issues going on in the world.

This article provides different examples as to how social media has made an impact on various social movements that have happened; big and small ones. The article highlights the usage of social media and how it enables people to rally together from different parts of the world to share their opinion on a cause/campaign.

This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.

This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.  

This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  

Have you seen Brian Sollis' ingenious "Conversation Prism"? If you don't I urge you to check it out and learn how it works. As Solis explains, the goal of any online conversation is to relate back to the user (you). It shows all the ways that a user can connect to the social web. The way I see it, it is complex and interconnected like a spider web.

(Borgini, 2014). Julia Borgini in this compelling article discusses the top 14 social media trends of 2014. While some trends seem obvious, others are more interesting, such as Slideshare becoming a key influencer. Who knew it was one of the most visited websites in the word? These 14 trends are good to keep in mind when promoting on social media pages. This is a good list to keep in mind for video series promotions.