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Burstein's article looks into the concept of virality from a marketing standpoint and examines how to use social media in order to market a product or brand in a way that it will reach a large audience and reach a level of virality. Burstein says that although you do you know have full control of whether your message will reach viral status, there are ways in which to encourage virality. For example, Burstein explains getting involved with your audience and being engaged with social media outlets. As well, he advises marketers not to come off as "salesly" or pushy, and to instead recognize the needs of your audience.

This article talks about copyright violations of a company to an individual. The company used a photographer's pictures for their benefit of making it used commercially for their profits. Just because it was posted on Twitter, a public domain, doesn't mean one can steal someone's products without permission. This is related to our copyright lecture of what not to use for commercial use without giving credit to the original owner of the product.

This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.

This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  

This link is to a website on Mashable.com where there is a very cool YouTube video on augmented reality.  The clip talks about an App called Augment, where you can virtually see an object placed in any environment.  The app takes online shopping to a whole new level.  It is a very interesting video and following the video is a more in depth description of the app. 

"...your message is the magic that will motivate action!" I believe that the mention of "message" does not involve the surface level features of the message itself, that is the words, but the entire process. This brief article offers 10 quick tips to create more effective participatory audio or video content. Key takeaways: "Write for your audience and make a connection with your potential visitor." It's very important that throughout the entire process of writing, editing, all the way to post-production, the audience is kept top-of-mind. Throughout the piece of media, there should be a strong connection built with the listener/viewer in order to garner the desired level of engagement.

This article deals with website design and what to make note of when designing, as most first-time visitors will give you less than five seconds to "wow" them, making the aesthetics a vital part of reeling in customers. The website must be both visually appealing to your targeted demographic as well as communicate important things to know.

This article covers website aesthetics. Clara Teoh advises web designers to design their websites with: the preferences of their target demographic in mind, the right tone  to focus on designing the layout of the website to capture the attention of users by choosing appropriate colours and  correctly sized buttons. She also says to compare your site using other successful websites as benchmarks. She goes on to say that site aesthetics even affect variables like conversion rates and sales for businesses.  

This article talks about a new trend in Web design- Parallax- and how it became popular. It shows examples of what websites effectively used this trend, and others that have done the opposite. It ends off with how this trend effects designers and readers alike. 

In this article, Jonah Berger explains "what makes things go viral," essentially what common themes tie things together when being virally shared. Berger expresses that there is a science behind why content go viral- for example, he says that virality can depend on the medium of how it's shared and it's level of sharability (ex. Facebook or Twitter). Also, Berger notes that another reason why content goes viral is because individuals want to appear more intelligent by sharing certain links that make them look better. Berger also explains that viral content has a related theme of "triggers," meaning it appeals to our stimuli in the form of sight and sound.

This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   

This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.