This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  

This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   

This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.

This article relates to the prior discussion of "blindness" experienced by radio listeners.  To elaborate, radio is a simple form of media which can thus produce a more intimate relationship between host and listener.  Radio hosts often seem to have more authentic personalities vs those on other forms of media, which makes content more friendly and familiar to listen to.  This article reflects upon positive emotions experienced by listeners vs those experienced by other media.  

This webpage relates to our earlier discussion about genre theory which depicted some forms of media are more prone to fit into a particular genre label.  More so this page outlines the main types of genres in film which could be helpful for the media episodes project, in order to help identify an appropriate audience and content per the given episode content.