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ryley Hughes

Is technological convergence becoming part of us? | - 0 views

dmspires.wordpress.com/...onvergence-becoming-part-of-us

convergence technology comparison impacts life cellphone progression change functioning advertise marketing social+media connection

shared by ryley Hughes on 01 Apr 14 - No Cached
  • Therefore, there is an inclination that more and more devices will be performing similar tasks; this tendency is called technological convergence, and the best example is of smart phones
  • statistics show that 57% of kids view their cell phone as key to their social life and that more than 50% say they would die without their phone
  • advertisers have a better and more effective way to manipulate consumers to get their products, they simply get a celebrity to tweet about their product
  • ...2 more annotations...
  • In this case, advertisement became not only cheaper but also more efficient thanks to technological convergence of social media
  • we are able to widen our view of target market and create global tendencies and patterns to be followed
  • ryley Hughes on 01 Apr 14
     
    This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.
jorybrodkin

Media Influence on Society - 0 views

www2.uncp.edu/...ssMediaInfluenceOnSociety.html

media+society media influence newspapers convince society blogs advertisements persuasive government

shared by jorybrodkin on 02 Feb 14 - No Cached
  • jorybrodkin on 02 Feb 14
     
    This brief blurb on how media has influenced society is very relevant to teenagers today. It touches on how teens are easily influenced by celebrities and advertisements in media, and how that will easily sway our decision making habits. As well for the general population of all demographics, people are easily swayed by mass mediums - it isn't hard to convince people with an attractive advertisement or commercial, clearly.
Jacob Nemirov

Can 'crowdsourcing' be slave labor? | News Blogs - CNET News - 1 views

news.cnet.com/8301-10784_3-6095563-7.html

crowdsourcing slavery

shared by Jacob Nemirov on 06 Feb 14 - No Cached
  • the idea of asking consumers to create ads and design products has already become an accepted practice.
  • These initiatives typically tout the importance of companies creating new interactive relationships with their consumers in the digital age.
  • this concept of "crowdsourcing" is not necessarily utopian in all forms. The main reason is compensation--or, more accurately, the lack thereof.
    • Jacob Nemirov
      Jacob Nemirov on 06 Feb 14
       
      Interesting to consider: Is crowdsourcing simply exploitation?
Jacob Nemirov

Santa Clara University - Loss of Online Privacy: What's the Harm? - 0 views

www.scu.edu/...harm

privacy online privacy death of privacy advertising ethics internet

shared by Jacob Nemirov on 06 Feb 14 - No Cached
  • In addressing issues such as the balance of power between individuals and the state, weighing the benefits and harms that result from a particular privacy-related practice, or considering whether privacy is a right that must be respected, you are engaging in a process of ethical analysis.
    • Jacob Nemirov
      Jacob Nemirov on 06 Feb 14
       
      This debate is one that we must have and is very relevant today. 
  • the need for space in which to play and to try out new ideas, identities, and behaviors, without lasting consequences
    • Jacob Nemirov
      Jacob Nemirov on 06 Feb 14
       
      An interesting take on privacy. The internet is an inherently public space though so is there a place for privacy online and if so how can the proper balance be achieved?
  • Increasingly, governments, corporations, and other entities are collecting information about you that you willingly or unknowingly give out online.
ryley Hughes

Tips to Make Money With Social Media - 0 views

www.mashbout.com/make-money-social-media

tips make money money social social media communication advertising marketing selling products income entrepreneur business media Virality

shared by ryley Hughes on 01 Apr 14 - No Cached
  • social media marketers basically have one broad goal: to increase traffic and/or exposure
  • The media they post is focused on a lifestyle – not a brand
  • ryley Hughes on 01 Apr 14
     
    This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   
ryley Hughes

How to Use Facebook to Reach Your Exact Target Audience - 0 views

thefutureofink.com/-to-reach-your-target-audience

media technology target audience advertisement social Virality Networking communication online

shared by ryley Hughes on 01 Apr 14 - No Cached
  • you will have greater success if you announce it to the specific individuals who are interested in the subject matter
  • crafting posts that encourage people to self-identify their opinions, interests and beliefs; you can gather incredibly targeted lists
  • ryley Hughes on 01 Apr 14
     
    This article will help teach how to identify appropriate audiences for products and brands, etc.  There is also a short video which demonstrates how the author helps others build effective online platforms.  Without an effective platform to reach the desired audience it can be difficult to branch out and meet the desired goals.  
Talia Baksh

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views

webdesign.tutsplus.com/...-web-designers--webdesign-1437

color theory web designers web design colour schemes

shared by Talia Baksh on 23 Mar 14 - No Cached
  • What is Color Theory?
  • 3 terms which define the basic Color Theory:
  • Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
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  • Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
  • Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
  • Vibrancy
  • Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
  • How Do I Select an Effective Color Scheme?
  • Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
  • Triadic Color Scheme
  • Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
  • Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
  • Ways to Make Your Life Easier
  • The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
  • Analogous
  • An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
  • Compound Color Scheme (aka Split Complimentary)
  • there are a few tools at our disposal that make color selection extremely easy when utilized properly.
  • Kuler
  • A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
  • Color Scheme Designer 3
  • By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
  • Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
  • Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
  • Talia Baksh on 23 Mar 14
     
    This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
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