Group items tagged

This short video talks about how the internet, mainly Google, is changing the way we think and how we learn. The main point being that we finally have an unlimited amount of information literally at our fingertips but this ability has made our brains work differently so we cannot absorb the information that is so easily accessible. It brings up the interesting topic of how this technology and social media is changing the way we work as humans and leads us to question where it will take us.

Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.

This is an article that I had to read for another one of my classes but I thought it also fit well here. This article speaks about how social media has impacted friendship, community, and social circles and how they have changed from their original meaning to what we know them as today. It touches on how, as a society, our understanding of intimacy has altered, our understanding of ourselves has changed and how our idea of 'knowing someone' has transformed all due to the impacts of social media.

The expansion of Kopimism, a religion formed from the recognition of file sharing as a virtue. There is an extreme adoration for the greatness of file sharing and many people have changed their lives to dedicate themselves to the idea of free flowing information online.

This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).

New media is evolving and it is important for consumers and businesses to adapt and learn how to properly use it, and protect themselves from copyright laws.

This article explores how many viewers can be brought in for specific, landmarking televised events such as Superbowl.

This link is to a website on Mashable.com where there is a very cool YouTube video on augmented reality.  The clip talks about an App called Augment, where you can virtually see an object placed in any environment.  The app takes online shopping to a whole new level.  It is a very interesting video and following the video is a more in depth description of the app. 

Teressa Iezzi's book discusses copywriting in the context of the new media era. Some call the new era a paradigm shift from the outdated process of buying cheap media then decorating it with creatives. Key takeaway: copywriters are not only writers now, they are inventors. Inventors because they they must think holistically as content is published across print and digital now.

This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.

This article is in the perspective of a blogger who decided to switch from Wordpress to Tumblr and his experience with it. The main point of this article is how Tumblr can connect the world with one single social media platform. It emphasizes how little can say much more. It first starts out with Tumblr's current good aspects, and later details the future of Tumblr.

This blog post elaborates upon the possible implications of the continuous technological convergence occurring in society.  He touches on negative issues such as the growing dependence on technology such as cellphones, which have only been around for a number of years.  He also explains positives for advertisers and entrepreneurs such as the ability to reach a global audience at next to no fee.  I thought this article would be relevant because our course similarly reflects upon the impacts of media on our lives as citizens, students and consumers.