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jorybrodkin

Introduction to Genre Theory - 0 views

  • reducing complexity
  • frameworks may function to make form
  • transparent
  • ...28 more annotations...
  • foregrounding the distinctive content of individual texts
  • genre is a framework within which to make sense of related texts
  • genre knowledge is typically tacit and would be difficult for most readers to articulate as any kind of detailed and coherent framework
  • one needs to encounter sufficient examples of a genre in order to recognize shared features as being characteristic of it
  • are mediating frameworks between texts, makers and interpreters.
  • genre makes possible the communication of content
  • constrains the possible ways in which a text is interpreted, guiding readers of a text towards a preferred reading
  • film requires several acts of "framing" it: as a fiction, as a Hollywood movie, as a comedy, as a Steve Martin movie, as a "summer movie" and so on
  • Genres offer an important way of framing texts which assists comprehension
  • orientates competent readers of the genre towards appropriate attitudes, assumptions and expectations
  • principal factor
  • directing of audience choice and of audience expectations
  • organizing of the subsets of cultural competences and dispositions
  • watching, listening to and reading
  • Familiarity with a genre enables readers to generate feasible predictions about events in a narrative
  • Different genres
  • contracts
  • between the text and the reader.
  • expectations on each side
  • communication
  • functions
  • epistemology
  • communicative
  • frame
  • offer various emotional pleasures such as empathy and escapism
  • identification of a text as part of a genre
  • enables potential readers to decide whether it is likely to appeal to them
  • derive a variety of pleasures from reading texts within genres which are orientated towards entertainment
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    This piece describes how genre is effective in reading and other forms of rhetoric. It can allow readers to get deeper into text, and understand the form of communication on paper. Similarly to genres in movies and TV, genre in written works allow a reader to get the sense of what is "going on". Reading more and more, a reader is able to understand and decipher which genre is which. They also enable readers to connect emotionally to a text, and experience feelings of the writer/characters.
Rachel Boere

7 Simple Ways to Make a Good Story Great - 0 views

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    This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.
Rachel Boere

The effects of Social Media on Friendship - 0 views

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    This is an article that I had to read for another one of my classes but I thought it also fit well here. This article speaks about how social media has impacted friendship, community, and social circles and how they have changed from their original meaning to what we know them as today. It touches on how, as a society, our understanding of intimacy has altered, our understanding of ourselves has changed and how our idea of 'knowing someone' has transformed all due to the impacts of social media.
Sasha Ross

Augmented Reality - 0 views

  • Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
  • replaces the real world with a simulated one.
  • interactive and digitally manipulable.
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    Although this link is a very short paragraph, it is still very important and clear when defining augmented reality.  This link gives an easy to understand definition of the term, and very interesting things to think about once you are done reading.  At the bottom of the article there are also many other links related to augmented reality, and the new things happening around the creation.  
Sohyun Kim

The Good, the Bad, and the Downright Ugly of Parallax Web Design - 0 views

  • Parallax is the web design technique of using CSS to make different layers on the web page move at different rates. So, when scrolling down the page, instead of having all the text, photos, videos, and other elements move screen altogether, it feels more like a visual page turn, with a new layer of beautiful imagery or video or a pull quote gliding up to replace the just read "page."
  • Take last month's Fast Company story about Baratunde Thurston quitting the Internet for 25 days. Toward the bottom of the page, the designers used parallax to make leaves and flowers bloom onto the page. Unless your browser window is extremely wide, the details ended up covering the text, however, making it difficult to read the story: 
  • "It's getting a little overused everywhere," Trei Brundrett, the chief product officer for Vox Media, which owns SB Nation, The Verge, and Polygon, told us. The makers of "Snow Fall" and the other parallax pioneers who have used it made it the defining feature of thoughtful web design. "It's a signifier of quality. It has become a trope,"
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  • Unfortunately, that means it has gotten very tired, very fast. The Pitchfork team sees the whole trend winding down in the next year or two. "I think people will start to use it a lot more and possibly tire of it," said Renaud.
  • The low barrier to entry means, a lot of the times the effect doesn't add much to the story. "I think it's cool if used appropriately or in moderation," said Brundrett. A good use, he says, would be to "cleverly position" photography next to supporting copy
  • "Designers are excited that there is a lot of energy and curiosity around more thoughtful design and breaking out of our optimized content world," added Brundrett. 
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    This article talks about a new trend in Web design- Parallax- and how it became popular. It shows examples of what websites effectively used this trend, and others that have done the opposite. It ends off with how this trend effects designers and readers alike. 
Rhonda Atkinson

A Simple Framework for Creating a Viral Video - 2 views

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    Steve P. Young (Director of SmartShoot) provides a simple framework for creating viral video. He provides 5 criteria to create a viral video. This resource is no boring read. It features claims as "be a purple cow", and "promote like a Kardashian". While fun and an interesting read, there is real truth to his points. .
Talia Baksh

5 Killer Web Design Tips That Will Make Your Life Easier | Adda Birnir - 0 views

  • 5 Killer Web Design Tips That Will Make Your Life Easier
  • We all want to have a beautifully designed website and yet, it's surprisingly hard. So what is it that great designers know that the rest of us don't?
  • 1. Learn the fundamental rules of type design:
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  • The key to good web design, says Ryan Shafer, Lead Digital Designers at MTV & VH1, is remembering that the web is really just a bunch of text. "I encourage all budding web designers to embrace that the web is fundamentally about typography design."
  • For headlines: Make them bold and easy to scan San serif typefaces are great for headlines because they are stark and easy to read at larger sizes For body text, you want to maximize legibility: For lots of text opt for a serif typeface Make the font-size much larger than you think is necessary, we recommend 16 px at minimum Lines should never be more than 50-60 characters long
  • 2. Pick a solid typeface, and maybe one with a touch of whimsy
  • the web is pixel based. So if your image isn't large enough it's going to look pixelated.
  • Proxima Nova has replaced Helvetica Neue as my sans-serif typeface of choice.
  • 3. Pick a three-color pallette & then stick to it!
  • When it comes to picking a color pallette the key is to pick it and stick (to) it. Consistency is everything when it comes to creating a cohesive color palette for your site.
  • 4. Make sure your photos are the right size
  • When it comes to picking a font-face you want to pick something super easy to read, graphic, and maybe something a little, you know, whimsical.
  • "Photo clarity adds a lot of credibility to a site, even if they weren't taken by you."
  • 5. When in doubt, give it space
  • The most important design tip is also the simplest: "Make sure your content has breathing room; give it proper margins will help with legibility and focus."
  • "Too much text can be a bit daunting. Text is necessary so make sure to break it up with larger sub headings and legible paragraphs. Considering using icons or images as alternative ways to communicate your point."
  • Consistency is key. Nothing will tank your design faster than picking one design direction and then switching it halfway through.
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    This article highlights 5 golden rules for effective web design. The article describes how to make typefaces work to your advantage, how to choose colour palettes, the advantages of correctly sized graphics, how to include space and headings, and the importance of consistency in design.
jorybrodkin

SEVEN ELEMENTS OF GOOD STORYTELLING - 0 views

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    Looking at this reading on elements of good storytelling, the writer informs on 7 crucial parts in every good story. Starting with the premise, this gives the story a base, in which the characters are able to evolve from. In a good story, you need a main setting as well, where all events take place and gives reason to the story. Within the context of this story, you need both a protagonist and antagonist character, who are the main fighting force in the story. They add to the conflict, which is the rising part of the story, connected by arches, leading to a final resolution.
jorybrodkin

The Effects of Social Media on How We Speak and Write - 0 views

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    This article discusses the pros and cons of the current lifestyle we live in a social-mediated world. People are learning new ways to "speak" with shorter-slanged words, and more concisely; and even using photos to communicate with others (through photo sharing platforms). Users are also over sharing their private lives with the world on social platforms, not realizing that almost anyone can see and read what they are putting out there.
jorybrodkin

NARRATIVE IN THE MEDIA - 0 views

  • Characters,
  • functions of the plot, or they may produce the plot
  • development or exploration of character
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  • emphasis on certain aspects or parts of the characters' lives
  • narrator tells the story
  • commentator
  • newscaster
  • voice-over
  • point of vie
  • events are narrated or viewed.
  • Narratee (Listeners, viewers and the audience).
  • personal and subjective responses, our feelings, thoughts, attitudes and values
  • Narrative Codes
  • everything within a narrative has a particular function or serves a purpose
  • Enigma, Setting, Viewer Address or Character Codes are used, and their effects
  • certain codes to generate or control the flow of suspense, to provide setting, to engage the viewer's attention, to reveal character, or to further the plot
  • Genre. This refers to the 'type' of narrative which is being presented
  • setting
  • governs or directs a number of aspects of a specific narrative
  • characters are involved, what the narrative is about (themes, values and issues), its pleasures and effects on the viewer or listener
  • Narrative Form
  • particular way in which a narrative is put together
  • ordering of events and the time that it takes to present them
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    This study on narrative in media informs us on how narrative is very evident in media today. Not only do we use the form in literary works, but narrative (hand in hand with genre) work in media. For example, in the news, it is presented in order of first: the credibility of news, then presenting the current issue at hand, and finally an explanation of the resolution or following matter. This is applied in all forms of media.
Rachel Boere

How the Internet is Changing Your Brain - 0 views

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    This short video talks about how the internet, mainly Google, is changing the way we think and how we learn. The main point being that we finally have an unlimited amount of information literally at our fingertips but this ability has made our brains work differently so we cannot absorb the information that is so easily accessible. It brings up the interesting topic of how this technology and social media is changing the way we work as humans and leads us to question where it will take us.
Sohyun Kim

The Power Of Tumblr - 0 views

  • Within the first few weeks of using the blogging network, my perception of online communities completely changed. The concise nature of Tumblr allowed to me convey so much with so little.
  • Tumblr has connected the world into a single platform of creative genius.
  • I don’t write this to brag; I say this because Tumblr is influential and powerful. As Tumblr approaches a bright future, the company needs to continue pushing the envelope to maintain dominance in the industry. More importantly, Tumblr needs to remain competitive so they can continue to attract the creators that make the community what it is. Now the question is, what’s next?
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  • Tumblr doesn’t require users to write long posts to convey messages—gifs can do that. It doesn’t require users to write long posts to convey ideas—videos can do that. It doesn’t require users to recite their favorite sayings—quotes can do that. Tumblr has taken the traditional notion of blogging and has successfully thrown it out the window. They’ve continued to challenge the notion that blogging isn’t only about words.
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    This article is in the perspective of a blogger who decided to switch from Wordpress to Tumblr and his experience with it. The main point of this article is how Tumblr can connect the world with one single social media platform. It emphasizes how little can say much more. It first starts out with Tumblr's current good aspects, and later details the future of Tumblr.
Raweeh Paz

Reddit Donates $80,000 To Orphanage After Man Trying To Save Kids Attacked With Machete - 0 views

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    Similar to the example given in class early in the semester about the young boy who asked for donations because of a disorder he had, this article also involves Reddit and users donating money to help those in need. The article is an example of concept of imagined communities. It features that idea of people from all over the world being unified because they read something on the same website and thus sharing an experience together by helping the orphanage.
shirlyargoetti

Video editing tips - 0 views

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    This article is useful for individuals looking to edit their videos effectively. The tips provided are to guide a video editor in making the best edits possible. Before editing a video, it is a good idea to look for some tips to help you start well before messing up. Those 10 simple tips will be a good read before you start your editing session. This topic goes back to our lecture on how to edit videos.
shirlyargoetti

VIDEO: Jonah Berger | "Contagious: Why Things Catch On" - 0 views

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    This video refers to one of our readings, by Jonah Berger. He talks about why things go viral; the causes of it. The video is very informative , and gives us a different perspective of what Berger has to say, since he engages with an audience and demonstrates some pictures and puts emphasis on text on a PowerPoint slide, unlike his article. I enjoyed watching this clip and was able to understand it better than the article itself.
Rhonda Atkinson

How To Make A Video Go Viral - Based On The Variables In This Algorithm - 2 views

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    Having issues getting view counts on your video? Don't fret; instead this resource may help you. Laura Stampler discusses the power of viral video, provides great examples, and even reveals the secrets of making a viral ad. What 2 things are crucial to making a true viral ad? Read on to find out.
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