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Rachel Boere

7 Simple Ways to Make a Good Story Great - 0 views

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    This article touches on several ways to take a story from good to great including engaging all of the readers/listeners senses, writing at your own level, and tapping into the emotions of your audience. All seven tactics can be used in all kinds of writing and would be especially helpful in the world of narratives as they would help the audience feel immersed in what they are reading of listening to.
ryley Hughes

Why listening to the radio gives us more pleasure than watching TV or using a laptop | ... - 0 views

  • The report said: ‘Radio is chosen as a lifestyle support system, to help people feel better as they go about their daily lives. Rather than the peaks and troughs that people have claimed to experience with TV and the internet, radio provides a consistent environment themed and shaped to suit the listener’s needs  at any given time of day, and one that is generally upbeat in tone.’
  • radio had the most mood-enhancing effect, with listeners saying that it lifted their happiness levels 100 per cent and energy levels by 300 per cent
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    This article speaks to the effects of listening to the radio compared to watching TV, surfing the web, or doing none of the above. Radio, according to this survey, makes people happier and gives them more energy as they go about their lives everyday when compared to people that watch television, people that use the internet, and people that consume no media at all. Could this be because of how engaged it forced us to be? 
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    This article relates to the prior discussion of "blindness" experienced by radio listeners.  To elaborate, radio is a simple form of media which can thus produce a more intimate relationship between host and listener.  Radio hosts often seem to have more authentic personalities vs those on other forms of media, which makes content more friendly and familiar to listen to.  This article reflects upon positive emotions experienced by listeners vs those experienced by other media.  
Janelle Tyme

About The Licenses - Creative Commons - 0 views

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    Creative Commons copyright licenses allow anyone from individual creators to large companies/institutions a simple way to grant copyright permissions to their IP. Every license helps the creator retain copyright while still allowing others to copy, distribute and use their work, non-commercially. This ensures that the rightful creator gets all the credit they deserve. There are different scales and levels of licensing available for creators at the bottom of the page.
Rhonda Atkinson

A Simple Framework for Creating a Viral Video - 2 views

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    Steve P. Young (Director of SmartShoot) provides a simple framework for creating viral video. He provides 5 criteria to create a viral video. This resource is no boring read. It features claims as "be a purple cow", and "promote like a Kardashian". While fun and an interesting read, there is real truth to his points. .
Talia Baksh

An Introduction to Color Theory for Web Designers - Tuts+ Web Design Article - 0 views

  • What is Color Theory?
  • 3 terms which define the basic Color Theory:
  • Here are 3 of the commonly accepted structures for a good color scheme: triadic, compound, and analogous:
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  • Rather than straining to accommodate for a particular area of the color spectrum, the eye is provided a balance.
  • Contrast Contrast reduces eyestrain and focuses user attention by clearly dividing elements on a page. The most apparent example of contrast is an effective selection of background and text color, as shown below:
  • Vibrancy
  • Brighter colors lead the user to feel more energetic as a result of your design, which is particularly effective when you are trying to advertise a product or invoke an emotional response. Darker shades relax the user, allowing their mind to focus on other things.
  • How Do I Select an Effective Color Scheme?
  • Complementation Complementation refers to the way we see colors in terms of their relationships with other colors. When colors occupy opposite ends of the color spectrum, they lead people to consider a design visually appealing by establishing a happy medium the eye can reside in.
  • Triadic Color Scheme
  • Composed of 3 colors on separate ends of the color spectrum. There is a very easy way to create a Triadic color scheme:
  • Take a color wheel, and choose your base color. Draw an Equilateral Triangle from this point. The three points of the triangle will form your tri-color scheme. By using an Equilateral Triangle, you can ensure the colors have equal vibrancy and compliment each other properly.
  • Ways to Make Your Life Easier
  • The Compound color scheme is based on providing a range of Complementary Colors: two colors are chosen from opposite ends of the color spectrum.
  • Analogous
  • An Analogous color scheme is based on a careful selection of colors in the same area of the color spectrum.
  • Compound Color Scheme (aka Split Complimentary)
  • there are a few tools at our disposal that make color selection extremely easy when utilized properly.
  • Kuler
  • A tool developed by Adobe, Kuler is aimed at providing an intuitive way to create a color palette. Every color on the palette can be individually modified, or chosen as the base color, with a few simple clicks. Palettes can be saved and published, and there are a number of great community entries available on their site. Under each color, the export codes are provided (including hexadecimal).
  • Color Scheme Designer 3
  • By providing a very simple and controlled selector, Color Scheme Designer provides a very low barrier of entry, and its choice of color principles present a variety of options. While it doesn't teach its users why the colors work well together (Kuler's dynamic color wheel is much more effective in that regard), its results are great as a starting point or to finish a prototype.
  • Its more advanced options are very useful: features such as the ability to adjust an entire palette's saturation and contrast, color blind overlays, and sample website previews are things I hope Kuler implements very soon.
  • Summary Choosing colors on opposite ends of the spectrum creates a visual harmony for the eyes. A high contrast between elements makes text easily readable, and guides your reader's attention. The brighter the colors, the more mental energy they will consume. Don't be afraid to use tools such as Kuler and Color Scheme Designer 3, they only make your life easier and prevent you from becoming frustrated with the learning process.
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    This website contains very detailed information on colour theory. It defines and explains the 3 core principles of colour theory (complementation, contrast and vibrancy). It also advises the reader on structures of how to select good colour schemes (triadic, compound, and analogous). Furthermore, it includes advice on tools the reader can use to design colour schemes.
Jayesh Mistry

Has new media changed copywriting? - Direct Marketing News - 0 views

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    Caputo and contender Dunleavy discuss whether or not new media has changed copywriting. Caputo agrees in that the processes has gone from a thoughtful, multi-step process to the simple process of a few keystrokes. Dunleavy argues that the processes has not changed, but the creative writing process remains the same. She says that the biggest difference is instead of talking directly to the audience, we must engage them in conversation. Key takeaway: Copywriting in new media involves a great deal of participation as a contingency.
Sohyun Kim

New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
shirlyargoetti

Video editing tips - 0 views

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    This article is useful for individuals looking to edit their videos effectively. The tips provided are to guide a video editor in making the best edits possible. Before editing a video, it is a good idea to look for some tips to help you start well before messing up. Those 10 simple tips will be a good read before you start your editing session. This topic goes back to our lecture on how to edit videos.
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