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Maria Gurova

Little Girls Losing Love for Barbie: Is Body Image to Blame? | TIME.com - 1 views

business.time.com/...-barbie-is-body-image-to-blame

KE barbie play patterns dolls toys mattel

shared by Maria Gurova on 22 Jul 13 - No Cached
  • the decline in popularity of the iconic Barbie doll, sales of which fell 12% — the fourth quarter in a row that Barbie turnover declined year-over-year.
  • One possible explanation is body image
  • “There was a sense that you wanted to expose little girls to role models that were a little more diverse and not so stereotypical, so they tried to make Barbie active and gave her all kinds of activities to do and tried to make her more interesting than a beauty queen.”
  • ...2 more annotations...
  • So what are the alternatives to Barbie? American Girl dolls look a lot more like, well, girls. They’re chubby-cheeked, freckled, and breast-less.
  • Monster High dolls. Mattel asserts that they convey a healthy message to growing girls. “The message about the brand is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic,”
Maria Gurova

Using ToyTalk Technology, New Hello Barbie Will Have Real Conversations With Kids | Fas... - 1 views

www.fastcompany.com/...-will-have-real-conversations-

Technology Play KE entertainment learning mattel barbie market speech recognition Toys

shared by Maria Gurova on 16 Feb 15 - No Cached
  • Maria Gurova on 16 Feb 15
     
    I've posted earlier about this ToyTalk company, they are founded by the guy who worked at Pixar for 20 years. The company develops the speech recognition technology, signed their first deal with a big toy company - Mattel. They are going to develop Barbie doll that will be able to sustain meaningful conversations with kids
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

techcrunch.com/...-lets-kids-make-their-own-toys

Technology Play learning creativity 3D Printer made by me maker movement customization personalization toys Physical vs Digital UGC play pattern transformation of play accessibility affordability

shared by Maria Gurova on 16 Feb 16 - No Cached
  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
  • ...1 more annotation...
  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
  • Maria Gurova on 16 Feb 16
     
    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
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