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Maria Gurova

The Movie Theater of the Future Will Be In Your Mind | Tribeca - 1 views

  • Merging SEGA technology and BBC Earth content, the new attraction takes visitors on a multi-sensory journey to explore animals and nature through sight, smell, touch and sound.
  • The venue includes one of Japan’s largest screens (131 ft W x 26 ft H) with remarkable visual and sonic resolution and 12 separate walk-through entertainment zones
  • evolve into large-scale public attractions becoming urban theme parks, where cinema is only part of the experience
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  • The merging of real and projected worlds will produce a seamless experience – a complete illusion of being part of a film.
  • A truly dramatic change will come once scientists discover a way to manipulate senses directly through the brain. That is when cinema will quite literally start to merge and replace real life
  • One will be able to choose between real-life exploration or a fictional quest with chosen characters. Since memories will be recorded, one would be able to include anyone they have ever encountered, including favorite celebrities or fictional heroes.
  • Just as 3D films are only exciting for the first few minutes, characters, events and conflicts will continue to drive cinema of the future.
Maria Gurova

ВЕДОМОСТИ - «Умные часы - это отличная возможность для нашей индустрии» - 0 views

  • по мнению гендиректора Swatch Group,
  • умные часы – это быстро устаревающая бытовая техника и она не станет конкурентом механическим часам, которые служат десятилетиями и передаются из поколения в поколение.
  • В Swatch Group есть компания под названием EM Microelectronic, которая является поставщиком компонентов для многих производителей умных браслетов – Garmin, например, – а также для производителей смартфонов, название которых я не могу разглашать.
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  • Наши умные часы Swatch Touch Zero One появятся на рынке летом. Oни ориентированы на людей, увлекающихся пляжным волейболом:
  • Например, часы можно будет использовать как электронный пропуск для входа в офис
  • Наш следующий продукт, который должен появиться в конце лета, – Swatch NFC: часы, с помощью которых можно будет осуществлять платежи. Мы ведем переговоры с Visa, MasterCard и китайской UnionPay.
  • Следом появятся новые версии Swatch Touch: Zero Two, Zero Three, Zero Four, ориентированные на другие виды спорта – серфинг, горные лыжи, – и не только на спорт, но, например, на кулинарию. А часы Swatch Touch Zero Six, возможно, будут называться «Камасутра». Эти часы считают, сколько калорий вы сжигаете в какой позиции и нужно ли вам менять вашего партнера.
  • А чип часов пользователь сможет конфигурировать сам под собственные потребности.
  • Философия очень проста: это часы-ключ, мы сознательно не стали делать в них дисплей, поскольку дисплеи и так нас окружают повсюду.
  • Сейчас умные часы можно снабдить любыми функциями, но вам придется снимать их с руки и подзаряжать в лучшем случае раз в день.
  • Плюс такие часы открыты для рекламы.
  • А вы хотите получать сообщения от каждой близлежащей пиццерии, что у них для вас спецпредложение?
Maria Gurova

ВЕДОМОСТИ - «Ведомости» узнали, зачем ФГУП «Госконцерт» покупает «Русскую мед... - 0 views

  • Проект должен обеспечить творческо-музыкальный ресурс для идеологических задач, стоящих перед руководством страны в работе с электоратом, говорится в письме.
  • внешнеполитическая ситуация не позволяет делать ставку на зарубежных артистов, нужны собственные, чтобы под рукой были идеологически правильно настроенные кумиры миллионов.
  • Собеседник в администрации президента говорит, что указаний содействовать Киселеву и Плаксиной пока не поступало, но если люди хотят объединиться на патриотической платформе, то государство готово помочь
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  • в середине июля о создании «музыкального холдинга патриотической направленности» операторам связи и платного ТВ сообщил замминистра связи Алексей Волин
  • Операторам рекомендовано распространять музыкально-патриотические телеканалы в составе своих пакетов, включая льготное присутствие в сетях, говорится в документе. Волин сказал, что не помнит о такой встрече
  • «Я считаю, что на радио и ТВ должно быть больше музыки на русском языке, но не понимаю, зачем коммерческие радиостанции делать государственными и под прикрытием патриотизма разрушать то, что уже создано и хорошо работает, говорит продюсер Иосиф Пригожин.
Maria Gurova

Russia and the Menace of Unreality - The Atlantic - 0 views

  • The new Russia doesn’t just deal in the petty disinformation, forgeries, lies, leaks, and cyber-sabotage usually associated with information warfare. It reinvents reality, creating mass hallucinations that then translate into political action.
  • there is one great difference between Soviet propaganda and the latest Russian variety. For the Soviets, the idea of truth was important—even when they were lying.
  • today’s Russia, by contrast, the idea of truth is irrelevant. On Russian ‘news’ broadcasts, the borders between fact and fiction have become utterly blurred.
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  • “The public likes how our main TV channels present material, the tone of our programs,” he said. “The share of viewers for news programs on Russian TV has doubled over the last two months.”
  • The point of this new propaganda is not to persuade anyone, but to keep the viewer hooked and distracted—to disrupt Western narratives rather than provide a counternarrative.
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    the tone is a bit hysterical, but this is how the world sees us from the outside and also a good inspiration for a Fortress scenario 
Oleg Batluk

MIT Scientists Create Wireless Device That Allows Us To See Through Walls - 1 views

  • Scientists have created a new device that allows people to see through walls
  • it can "determine where you are, who you are, and even which hand you are moving
  • feature that allows the device to contact emergency services if a family member falls on the floor
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  • operate your lights and TVs, or to adjust your heating by monitoring where you are in the house
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    New device can see through walls to monitor & locate family members positioning and operate home entertainment depending on your location. 
Vladimir Antonov

Soon, Gmail's AI Could Reply to Your Email for You | WIRED - 0 views

  • what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses
  • The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.
  • system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service
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  • neural network—a vast network of machines that approximates the web of neurons in the human brain—and this neural network analyzes the information in order to “learn” a particular task.
  • Google’s Smart Reply system doesn’t always get things right. But that’s part of the reason the company provides three potential replies to each email—not just one.
  • The system uses what’s called a “long short-term-memory,” or LSTM, neural network. Essentially, this is a neural net that exhibits something akin to human memory. It can “remember” the beginning of an email as it’s parsing the end—and that helps it, on some level, understand this natural language
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    This technology could be developed further to other areas, to tailored made games for kids for example, that are adopt to each individual gaming style so kids find that games are actually made specially for them what makes their experience really personal and unique.
Anna Dubinina

Контекстную рекламу хочет регулировать государство - 1 views

  • Помимо "навязчивости", Роскомнадзор отмечает недопустимость использования big-data инструментов для таргетинга рекламных сообщений.
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
alexbelov

Experiencing the News: Immersive Journalism | Virtual Reality Times - 2 views

  • Immersive journalism is an emerging genre in which sound, video, and reporting are melded together and presented with virtual reality technology to put the consumer in the scene, usually experiencing it from the point of view of the participants.
  • The larger concept is the cultivation of empathy, using the information—sight, sounds—point-of-view—to cause the user to see things he or she wouldn’t have seen otherwise.
  • It isn’t unreasonable to suggest that the way stories are told and received may fundamentally change in the next twenty to thirty years.  There are many ways to tell stories and to engage an audience.  Immersive journalism places emphasis on engagement through perspective, placing the user inside of the experience.
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    Immersive journalism revolutionises documentary storytelling via use of VR. Placing the user inside of the experience IJ provokes deep emotions, empathy and engagement.
al_semenchenko

British scientists create a 'tractor beam' of ultrasonic sound - 1 views

  • A team of researchers from the Universities of Bristol and Sussex have developed the world's first functioning sonic tractor beam able to operate outside of a lab environment.
  • These waves create an "acoustic hologram" (read: force field) capable of moving pea-sized objects without physically touching them. Adjusting the output of individual speakers allows the researchers to move, rotate and hold items at will.
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    A new way of manipulation without direct phisical contact may lead to creation of stractures that were impossible and innovate production methods in veriety of industries.
Anna Dubinina

How Packaging Influences The Way We Taste Food - 2 views

  • Their research suggests that the whoosh-ing sound of a can opening may make a drink seem fizzier, for example, or that the yellow hue of 7Up can make the soda taste more lemon-y.
  • new version of Cadbury's chocolate bar was similarly rejected by consumers when the company changed the classic rectangular chunks to curved segments. The chocolate bar was made exactly the same way that it always has been, but a big change in the way it looked made people think that it tasted drastically different
  • He's also working with a cancer hospital to experiment with the ways that plating, lighting and sound could counter the metallic taste and nausea that often accompanies chemotherapy.
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    How does Disney taste?
Ilya Vorobiev

Gest: Work With Your Computer using Hands - 1 views

  • lets you work with your hands in a more intuitive way
    • Ilya Vorobiev
       
      One of the key problems of next generation computers and VR systems is human computer interaction (HCI). Nowadays keyboards and touch interfaces are not suitable for such cases.  Gest is a Kickstarter project that enable you to interact with computer using hands. It also provides APIs for developers that can be used for games creation
  • Gest is a new way of working with your computer
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  • We think virtual reality and augmented reality are the next big things—but we also know they won’t succeed without a good way to interac
Maria Gurova

Meanwhile in the Future: Everybody Is Reviewed in a Reputation Database - 2 views

  • Recently, an app called Peeple got a whole lot of attention for trying to be the Yelp for Humans
  • But what would it be like if we lived in a world where everything you do is subject to a rating doled out by a combination of machines and other people?
  • Michael Fertik, the founder of Reputation.com and the author of the book The Reputation Economy, talks on the episode about all the ways that brands and companies are already compiling your information into a profile that helps them make decisions about you. Linkedin, AirBnB, Uber, they’re all gathering what Fertik calls your “digital exhaust” to learn more about you
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  • So what makes Peeple different from say AirBnB where you rate your tenants? Jeff Hancock, a professor of communications at Standford, says it comes down to turning your interpersonal relationships into transactions.
  • But in 15 or 20 years, all those reputation systems might be combined. And they might totally dictate your life: what jobs you get, what insurance you’re offered, who you date, where you live
  • Fertik predicts that in just five years, companies won’t post jobs, but rather plug in their desires into a database to find the right person. Jobs will come to you, he says. But part of that selection process will probably include parameters outside someone’s direct qualifications
  • If financial success, personal success, housing, food options, all that is tied into this reputation system, the people who have the understanding and the money to make that reputation system work for them will succeed
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