Rhetoric, simply put, is the ability to effectively use language. Rhetoric relies on three basic appeals to capture an audience: logos, ethos, and pathos. Logos, or the logical appeal, bolsters an argument by supplying data, facts, or any method of logic. Ethos, the appeal to ones emotions, connects the reader by using personal experience or "tugging heartstrings". The last appeal, pathos, is the appeal of the publishers and writers credibility. This being said, the four writers, LeGuin, Levin, McCullagh and Foner show how diverse rhetoric is and how a writer can manipulate any of these three appeals to gain and inform an audience.