Design Matters « higher education management group - 2 views
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growing recognition that design is not simply about making products attractive
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easier to use, fit better into the flow of people’s lives, suit the needs of a broader range of end-users, increase productivity, and even influence emotions (which in turn can influence cognition).
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digital higher education – both its software and content – has managed to remain untouched by good design.
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esign is not even on the agenda
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just like educators.
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design and education have remarkably similar objectives
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Design
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quality of design in screen-based environments dramatically influences the end-user’s experience.
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passive form of communication
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Both design and education attempt to leverage the user’s existing knowledge
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maximize the audience’s retention of relevant information
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seeks to make the complex simple
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move beyond a one-way
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the end-user become an active participant in the process
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y organizing the user’s attention; encouraging them to focus on what the designer/educator feels is most important.
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establishing a competitive difference for institutions
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students approach education like consumers
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seeking out meaningful differences
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Thoughtfully designed software and content can serve as a competitive differentiators
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tangible; students can see (and experience) the difference
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few institutions have the talent and resources in place to leverage design
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Nimble and intelligent institutions can use design to stake out a significant difference
