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wlampner

Design Matters « higher education management group - 2 views

  • growing recognition that design is not simply about making products attractive
  • easier to use, fit better into the flow of people’s lives, suit the needs of a broader range of end-users, increase productivity, and even influence emotions (which in turn can influence cognition).
  • digital higher education – both its software and content – has managed to remain untouched by good design.
  • ...19 more annotations...
  • esign is not even on the agenda
  • just like educators.
  • design and education have remarkably similar objectives
  • Design
  • quality of design in screen-based environments dramatically influences the end-user’s experience.
  • passive form of communication
  • Both design and education attempt to leverage the user’s existing knowledge
  • maximize the audience’s retention of relevant information
  • seeks to make the complex simple
  • move beyond a one-way
  • the end-user become an active participant in the process
  • y organizing the user’s attention; encouraging them to focus on what the designer/educator feels is most important.
  • establishing a competitive difference for institutions
  • students approach education like consumers
  • seeking out meaningful differences
  • Thoughtfully designed software and content can serve as a competitive differentiators
  • tangible; students can see (and experience) the difference
  • few institutions have the talent and resources in place to leverage design
  • Nimble and intelligent institutions can use design to stake out a significant difference
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