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Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
  • ...9 more annotations...
  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

Apple TV and iAd - Business Insider - 1 views

www.businessinsider.com/apple-tv-and-iad-2015-3

apple iAd advertising network apple TV OTT streaming over-the-top

shared by Carri Bugbee on 18 Mar 15 - No Cached
  • Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
  • The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
  • Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone. 
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  • Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.
  • While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 
  • it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.
  • Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.
  • Carri Bugbee on 18 Mar 15
     
    Apple TV could be transformative for the entire advertising industry
Carri Bugbee

Chromecast Is What Google TV Should Have Been - 1 views

mashable.com/...chromecast-google-tv

shared by Carri Bugbee on 25 Jul 13 - No Cached
  • Chromecast lets your stream online content to your TV and control it via your new Nexus 7 (also introduced today, along with Android 4.3) or any Android device running version 2.3 or later
  • Unlike Apple's AirPlay, which can stream content directly from mobile devices to Apple TV, Chromecast pulls content from the cloud. The benefit: If the person initiating the Chromecast leaves the house, someone else can continue controlling the viewing experience with a different Cast-enabled device. It also won't drain the battery of your device.
  • Like most Google TV devices, it comes with a separate and overly complex remote control. The remote control for Chromecast will be your favorite mobile device (yes, it even beats your iPhone). It's very un-remote like: No special interface or buttons. Since Chromecast revolves around apps, the app remains the interface. If you know Netflix, you know how to work Chromecast.
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  • By the way, I wasn't certain that Chromecast marked the end of Google TV until I saw its still-in-beta ability to project Chrome web tabs onto any HDTV. Simply open a tab and choose the Cast icon. Even better, you only see the tab — not your whole desktop or mobile device home screen. This is smart and vastly simpler than trying to navigate the Web on Google TV
  • The clear hurdle, though, is whether or not TV manufacturers "burned" by Google TV can trust Google again with living room tech.
Carri Bugbee

Pay-TV Operators Gear Up for Internet TV Invasion - 0 views

www.brandchannel.com/...ternet-TV-Services-071713.aspx

television socialTV social TV TV

shared by Carri Bugbee on 18 Jul 13 - No Cached
  • Apple TV is reportedly developing ad-skipping technology so owners of a set-top box can watch shows commercial-free. The propsed deal with cable companies would reimburse programmers for skipped ads.
  • Google is really just hoping to beat Apple to the punch, despite the fact that the company already has its Apple TV streaming product on the market, according to The New York Times "Apple’s thinking… is that any next-generation television service must be set up in partnership with existing distributors, in part for quality assurance reasons. A future Apple service could include a user-friendly interface layered on top of Time Warner Cable or Cablevision’s channel lineup."
  • Adoption from the major networks is "very unlikely to support any service with their linear feed that allows for commercial messages to be skipped even if they get some form of compensation," Rino Scanzoni, chief investment officer for WPP's GroupM, told AdAge. "This is not a viable economic model and subscribers to the system would not pay an adequate premium to compensate for it." 
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  • However, Forbes points out the longer-term effect. “Cable companies get paid for the ads that consumers are no longer watching. Since ad rates are determined by eyeball counts, those rates will decline as more viewers opted-out, so cable companies will need to figure out new ways to make money.” 
  • Carri Bugbee on 18 Jul 13
     
    Intel
Carri Bugbee

Twitter iOS Redesign Focuses on Streams, Media, TV and Photos - Mike Isaac - Social - A... - 0 views

allthingsd.com/...design-to-court-the-mainstream

twitter socialTV social TV streams television tv

shared by Carri Bugbee on 17 Sep 13 - No Cached
  • real aim to is help guide first-timers who have decided to download the app after seeing hashtags or “@” signs on TV ads.
  • Instead of taking days or weeks to figure out what’s so cool about Twitter, for instance, a newcomer could instantly stumble into a conversation happening about their favorite prime-time drama, during the very moment that show airs.
  • Much of the idea behind the overall redesign is to combat the massive user churn and retention problems
  • Carri Bugbee on 17 Sep 13
     
    Twitter is experimenting with another stream dedicated solely to TV-related tweets and conversations, one which will likely find its way into Twitter's redesigned app.
Carri Bugbee

YouTube said to be planning paid streaming TV service - LA Times - 1 views

www.latimes.com/...youtube-tv-20160505-story.html

youtube Streaming OTT over-the-top TV

shared by Carri Bugbee on 05 May 16 - No Cached
  • YouTube is reportedly in talks with those same networks to stream TV through a paid service called Unplugged that could serve as a Web-based alternative to the cable box.
  • The moves highlight the massive shift taking place in the TV industry as networks seek to stanch the flow of cord cutters by looking at former adversaries in the tech world to help recapture audiences, particularly younger ones
  • The plan, which has reportedly been in the works since 2012, would package the four major TV networks with a smattering of cable offerings.
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  • Such packages, known as skinny bundles, are considered a possible solution to cable TV's declining audiences. Unlike traditional packages that can run well over $100 a month, skinny bundles allow customers to choose smaller, customized packages of TV channels at lower prices.
  • Carri Bugbee on 05 May 16
     
    Wolk
Carri Bugbee

Intel's Erik Huggers Talks About Pay TV on the Web - Dive Into Media - Mike Isaac - Div... - 0 views

allthingsd.com/...case-for-intels-web-tv-service

Intel pay TV box streaming TV Web TV

shared by Carri Bugbee on 15 Feb 13 - No Cached
  • Intel will be launching a Web TV service sometime this year.
  • The service requires purchasing a new box (the name of which is yet to be announced), which Huggers says is needed to deliver “the full experience” Intel wants.
  • Intel won’t be offering “a la carte” programming, either. In other words, expect bundles of programming like those offered with other major TV packages.
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  • Perhaps the biggest marketing point is also Intel’s most difficult sell: The built-in camera that comes with Intel’s new mystery box. It watches your movements and TV viewing habits with the aim of personalizing the way your household watches television — not to mention being much more helpful to those in the ad biz doing the targeting.
Carri Bugbee

Are Young People Watching Less TV? (Updated) - 0 views

www.marketingcharts.com/...-people-watching-less-tv-24817

cable streaming video satellite TV television

shared by Carri Bugbee on 10 Feb 13 - No Cached
  • As Nielsen has found for some time now, there is a negative correlation between streaming and TV viewing
  • the numbers don’t show that people watching the least TV are streaming far more.
  • According to the Nielsen report, women aged 50 and older watched the most TV again in Q3, at more than 205 hours per month.
Carri Bugbee

New Twitter-Style 'TV Guide' Makes Tweeting Easier - DNAinfo.com New York - 0 views

www.dnainfo.com/...tv-guide-makes-tweeting-easier

socialTV social TV ChirpGuide tv guide Twitter tv programs curation

shared by Carri Bugbee on 08 Feb 13 - No Cached
  • provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.
  • team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event
  • Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users
Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

lostremote.com/d-twitters-holding-aces_b44459

Twitter cards social TV socialTV second screen 2nd screen

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 1 views

www.nscreenmedia.com/-used-pcs-tv-everywhere-access

OTT streaming TV streaming video over-the-top online video socialTV social TV television TV

shared by Carri Bugbee on 19 Dec 14 - No Cached
  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
Carri Bugbee

The Future of TV? No More Commercials, Netflix Exec Says | Media - Advertising Age - 0 views

adage.com/...293275

commercials netflix advertising ads TV streaming OTT over-the-top

shared by Carri Bugbee on 20 May 14 - No Cached
  • traditional scheduled TV is limited by what he called the "tyranny of the grid," or the 21 hours of prime-time programming that get the most viewers. Anything that doesn't fit into that grid gets thrown out
  • In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.
  • Netflix originals don't need to be 48 minutes long to fit into a prime-time schedule, and don't need to force cliffhangers that keep viewers in suspense for the next episode, because viewers can "binge" into the next episode right away.
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  • Netflix is using its massive collection of consumer data to learn what users want to see and generate personalized recommendations for everyone.
  • In a more personalized, unbundled world, advertising would also need to evolve. "Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer," Mr. Hunt said, calling the subscription, ad-free model is very popular with consumers.
  • Marketers will "need to find a different place to advertise,"
  • he same technology that lets Netflix personalize recommendations could also allow streaming services to select the right commercial for the right consumer. This would mean viewers see fewer, but more relevant ads, and marketers would be better able to target very specific consumers.
Carri Bugbee

Nielsen Agrees to Expand Definition of TV Viewing - 1 views

www.hollywoodreporter.com/...es-expand-definition-tv-422795

socialTV television Nielsen ratings social TV analytics

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.
  • decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.
  • By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
Carri Bugbee

Cord-Cutting No Longer an 'Urban Myth': Pay TV Operators Drop 316,000 Subs in Past Year... - 0 views

variety.com/...0-subs-in-past-year-1200574763

pay social TV pay tv streaming cord-cutters

shared by Carri Bugbee on 09 Aug 13 - No Cached
  • In the face of customer losses, cable and satellite TV operators say they’re focusing on higher-value subscribers, willing to sacrifice bargain-hunting consumers who at satisfied with over-the-top video options like Netflix and free broadcast TV.
  • data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb skyward.
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

www.nscreenmedia.com/in-programmers-pay-tv-industry

programmers socialTV social tv television TV streaming OTT Netflix cable

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications
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  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.
Carri Bugbee

TV, video streaming, at a turning point - Business - The Boston Globe - 0 views

www.bostonglobe.com/...story.html

video streaming TV television social tv socialTV

shared by Carri Bugbee on 30 Apr 14 - No Cached
  • Whether you watch TV via cable, Internet, or rabbit-ear antenna, you’ll see the same thing — a massive industry-wide upheaval, as new technologies and business models reshape what we view, and how we view it. “The television industry is in transformation,” said independent media analyst Jeffrey Kagan. “This entire space is going to be a completely different space in five years.”
Carri Bugbee

NBC pushes TV Everywhere with plan for live TV on mobile - 1 views

www.usatoday.com/...20477745

NBC OTT streaming over-the-top TV everywhere unbundling

shared by Carri Bugbee on 17 Dec 14 - No Cached
  • Carri Bugbee on 17 Dec 14
     
    The network was set to announce plans Tuesday to do live linear streaming of its network broadcasts on NBC.com and on mobile devices in early 2015.
Carri Bugbee

Aereo Supreme Court decision sparks many competing interestsnScreenMedia - 0 views

www.nscreenmedia.com/parks-many-competing-interests

socialTV social tv television TV Aereo OTT streaming cable TV

shared by Carri Bugbee on 06 Jul 14 - No Cached
  • “By defining the services as cable companies, they provide a path to finally change the way consumers get their television and cut the cord without losing out on key programming,” he said.
  • Mr. David pointed out that by classifying Aereo as a cable company the court in effect overturned a previous decision which outlawed a similar service called Ivi. Ivi delivered broadcast television over the Internet and sort to pay a minimal royalty fee for the privilege.
  • The court at that time said that Ivi was not a cable company. Mr. David said that FilmOn is finalizing the certification process for qualification for this fee and that the company will soon be able to provide local network TV service in the 18 cities it is active in.
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  • if cable companies believe that their old ways of doing business are protected by the Aereo Supreme Court decision, they are clearly misguided.”
Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

advanced-television.com/...d-tv-viewing-becoming-the-norm

time-shifted viewing OTT over-the-top streaming on demand

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
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