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Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

www.2ndscreensociety.com/...g-names-top-second-screen-apps

research second screen 2nd screen TV television social TV socialTV apps

shared by Carri Bugbee on 31 Jul 14 - No Cached
  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
  • ...2 more annotations...
  • The second screen apps earning the highest praise in the report: • NextGuide, a personalized TV listings guide designed for the iPad. • BuddyTV, a universal TV search and recommendation portal. • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices. • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards. • The USA Anywhere TV Everywhere app. • The HBO Go TV Everywhere app. • The NCAA March Madness app created by Turner and CBS. • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform. • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.
  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

second screen 2nd screen social tv TV everywhere television tv Twitter

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
  • ...7 more annotations...
  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Carri Bugbee

Second-screen apps struggle with brand relevance as binge-watching grows - Mobile Marke... - 0 views

www.mobilemarketer.com/...17594.html

social TV socialTV apps mobile second screen 2nd screen

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • While brand marketers are enthusiastic about trying to engage second-screen viewers, much of their focus right now is on Facebook and Twitter rather than standalone second-screen apps.
  • As a result, these apps are looking to reposition themselves to attract more use and brands
  • The idea is to provide users with an experience that they can engage with throughout the day related to their favorite TV shows, whether they want to catch up on the latest gossip about a show, chat about the latest episode or engage with the app while watching a show.
  • ...4 more annotations...
  • “From Millward Brown’s 2014 AdReaction report, we see that, on average, multiscreen users in the US ages 16 to 45 spend 68 minutes using a smartphone while watching TV, and 24 minutes using a tablet while watching TV,” she said. “These numbers suggest the ability of a novel app, with a good user experience, to command a lot of time and attention from multiscreen audiences.
  • “Furthermore, the interactivity that could be offered by second screen apps is also something that resonates with audiences. The key is that second screen apps have to make the second screen experience easy and related and plug in to the content on the first screen rather than just the advertising.”
  • Overall, second screen experiences appear to be moving away from check-ins in a reflection of how viewers are increasingly watching multiple episodes of a show in one sitting. In fact, the least favorite activities for second-screen viewers are using an app to identify music on a TV show being watched (15 percent) and checking in to a TV program via an app (12 percent).
  • In comparison, 32 percent browse the Web for information about what they are watching on TV, 25 percent research products seen on TV, 21 percent chat with friends about a show, 20 percent post status updates, 18 percent visit a show's Web site.
  • Carri Bugbee on 23 Apr 14
     
    "Channel surfing has just about jumped the shark," said Jeff Malmad, managing director of mobile at Mindshare, New York. "People now binge-watch television on demand and engage with social apps on mobile while they're doing it.
Carri Bugbee

Action Figures: How Second Screens are Transforming TV Viewing - 0 views

www.nielsen.com/...e-transforming-tv-viewing.html

socialTV second screens second screen television tv

shared by Carri Bugbee on 19 Jun 13 - No Cached
  • nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more than two-thirds of tablet and smartphone owners said they used these second screens multiple times a week during Q1 2013.
  • Among tablet owners, general Web searches (76%) and general Web browsing (68%) are still among the top second-screen activities. But consumers are also using second screens for activities that are directly related to the content they’re viewing, as almost half of tablet owners look up information about what they’re watching.
Carri Bugbee

SimulTV launches a single-screen 'second screen' experience | VentureBeat - 0 views

venturebeat.com/...-launches-online-social-tv-app

socialTV social TV second screen 2nd screen Sumultv connected TV Smart TV

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • TV Guide rolled out an app to see what’s playing, watch whatever’s on, and also tweet, post, and blog about it. And that Apple is rumored to be releasing a mini-TV tablet to enable an iOS-style second-screen experience.
  • SimulTV’s solution is to combine both screens, right on the web. So your football game, Twitter conversations, Facebook messages, online search, and text and voice chat with others on SimulTV who are watching the same thing as you.
  • by this summer, SimulTV promises to have more than 100 channels, including ”top channels” from Latin America, China, Japan and Europe, plus 5,000 video-on-demand titles. The service is HD-quality, with picture-in-picture for the truly ADHD social TV aficionados, and according to the company, takes only half the bandwidth of typically required.
Carri Bugbee

GetGlue Sale: Let the Second-Screen Shakeout Begin | Variety - 0 views

variety.com/...reen-shakeout-begin-1200802284

socialTV social TV television TV GetGlue i.TV second screen 2nd screen

shared by Carri Bugbee on 07 Nov 13 - No Cached
  • So what’s to become of the dozens of startups that came out of the second-screen craze? “There’s definitely going to be a lot of consolidation that happens,” said Jesse Redniss,
  • According to i.TV, GetGlue will remain a separate product while letting it benefit from i.TV’s “broader platform of partners and services.” Provo, Utah-based i.TV claims 15 million people use its TV app every month. ”Together, i.TV and GetGlue will reshape the social TV and second screen landscape,” i.TV CEO Brad Pelo said in announcing the deal.
  • In a fight for survival, ConnecTV has pivoted its strategy. Last week the startup, whose investors include 10 broadcast station groups, released an overhaul of its app refocused on a simple idea: It lets users “clip” six-second video segments from among 400 live TV channels and share them on Twitter and Facebook, via a link in email or within the app.
  • ...2 more annotations...
  • ConnecTV’s previous app had signed up only 980,000 registered users; other social TV players are similarly tiny. U.K. second-screen import Zeebox, even with the backing of NBCU, Comcast and Viacom, has tallied only around 3.5 million registered users in the U.S. (it doesn’t disclose how many are active). Viggle, which rewards users for tuning in to TV, has made very little headway: It counted just 757,273 monthly active users for June.
  • An eMarketer analysis this month of several industry surveys conducted this year showed that just 15%-17% of TV viewers engaged in real-time socializing about the TV shows they were watching.
Carri Bugbee

Xaxis Promises to Bring Second-Screen Viewers Back to TV - ClickZ - 0 views

m.clickz.com/...cond-screen-viewers-back-to-tv

socialTV social tv television TV advertising ads spots commercials

shared by Carri Bugbee on 02 May 14 - No Cached
  • "This is not a Shazam-like feature. It happens before the ad is even broadcast,
  • ble to read the digital signals coming from the TV satellite feed (used for both satellite and cable TV), telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
  • On the other end, Xaxis targets users using data from TV audience measurement firm Kantar, which taps into about 1 million U.S. TV households. This could tell Xaxis, for example, which viewers index high for consuming television dramas or live vocal competitions. The campaigns are only designed to reach connected devices on a home Wi-Fi, rather than those who are on mobile devices, Finnegan says. "We want to reach people who are stationary and if they are on Wi-Fi we can assume they are hanging out at home," he notes.
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  • A competitor of Xaxis, never.no, also offers a syncing product called Story a. It has implemented second-screen campaigns for P&G on Telemundo as well as campaigns on Bravo TV and USA Network. According to Kelly Moulton, chief commerical officer of never.no, the USA Network experienced a 20 percent lift in its C3 ratings from Nielsen as a result of a social spot tied into the Psych season finale.
  • "For a unified-screen strategy to really shine, all touch points need to be properly synchronized. The ad execution on the second screen shouldn't just be a repeat of the 30-second spot airing on broadcast; it should be complementary and draw a consumer in," says Redniss.
  • "If advertisers want to reach Amazing Race viewers, they don't care about reaching them only as they are watching the show," he says. The water cooler effect that happens around shows such as Mad Men continues on well into the next morning, he notes, making it a short-sighted strategy to just focus on the show. "It's all about having intelligence about the audience and reaching them where ever they are," he says. PlaceIQ uses Rentrak for its TV viewing data, which has access to 13 million households.
  • Carri Bugbee on 02 May 14
     
    telling it when a TV spot from a specific brand has begun. It then triggers the launch of a mobile ad within three seconds of its detection of the TV spot.
Carri Bugbee

Second screens popular but not always companion TV apps, study says - latimes.com - 0 views

www.latimes.com/...-apps-20130409,0,6951031.story

social TV companion apps second screens 2nd screens TV television social

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • 87% of consumers are splitting their attention between the TV and their laptops, smartphones and tablet computers. Here's the kicker: Although such distracted viewing is common, fewer people are using these second screens to interact with the applications designed specifically for the TV programs they're watching.
  • Although these so-called "companion" applications are popular with some viewers, they don't resonate with most consumers,
  • 47% of viewers have used their portable devices to learn more about the TV shows or movies they're watching, or the actors appearing on screen. But they are turning to established sources, including IMDb, Wikipedia and social networks, for such information, NPD found.
Carri Bugbee

The Toad Stool by Alan Wolk: The Door To The Second Screen May Be Through The First - 0 views

www.toadstoolblog.com/...r-to-second-screen-may-be.html

shared by Carri Bugbee on 03 Jul 13 - No Cached
  • consumers have been slow to adopt any of the tablet and smartphone-based companion apps created for TV. It doesn’t seem to matter much what functionality the apps offer: discovery, additional content, social intercourse or remote control: the number of viewers willing to both download them and then use them on a regular basis has remained quite small*
  • There’s an oft-quoted Nielsen stat about how 84% of people are using their tablets while they are watching TV. Which generally means “checking their email or posting something on Facebook because they’re not all that engaged with whatever’s on TV.”
  • That’s where an actual second screen app may come into play. Both to initiate turning the first screen additional content on and off, and, once it’s up there, to interact with it. (Because for certain types of programming, polls and quizzes are always going to be an option.)
  • ...1 more annotation...
  • I still firmly believe that program guide functionality is what’s going to get the mass of viewers over to the second screen: it’s just easier to control your TV from a touch screen device that already has a built-in keyboard
Carri Bugbee

Who Rules The Second Screen, Facebook Or Twitter? - 1 views

www.forbes.com/...ond-screen-facebook-or-twitter

socialTV social TV second screen 2nd screen facebook Twitter television TV

shared by Carri Bugbee on 06 Mar 14 - No Cached
jbutson liked it
  • Despite a user base only 20% the size of Facebook’s, Twitter routinely hosts discussions that rival the size of those taking place on the larger platform. If you narrow the comparison down to original content — Tweets versus Posts — Twitter boasted more interaction around nearly all of the broadcasts SecondSync examined in its study.
  • The difference in time windows is just one of several apples-to-oranges problems that crop up when attempting to compare second-screen patterns across the two platforms. A more substantive one is how to weight the various types of actions permitted in both places. Is a Like more akin to a retweet or a Favorite?
  • But even a comparison that assumes that comments are worth as much as original posts suggests that Twitter owns a disproportionate share of TV discussions.
  • Carri Bugbee on 06 Mar 14
     
    Jeff Bercovici Forbes Staff
  • jbutson on 07 Mar 14
     
    Thanks so much for sharing. The study quoted liberally, thatFB commissioned by the way, is neither objective or thorough. Second Synch and FB are partners and the "data" was supplied by FB. The author is to be commended for recognizing the "apples to oranges" aspects of the comparison of FB to Twitter but I think the idea that Social Media will be zero sum arena likely misses some interesting analysis. Of all things, social media is never going to be zero sum, though marketers will have to make decisions about one vs. another for their clients needs. Obviously a blog post isn't profound but this one doesn't exactly further the discussion as much draw a tidy conclusion rather than the more nuanced reality that, IMHO, is a more interesting.
Carri Bugbee

SportStream wants to be your second screen while watching the big game | VentureBeat - 0 views

venturebeat.com/...en-while-watching-the-big-game

socialTV social TV chatter television TV social sports

shared by Carri Bugbee on 10 Jul 13 - No Cached
  • SportStream, which is backed by Seattle Seahawks and Portland Trail Blazer owner Paul Allen’s Vulcan Capital, aggregates social chatter about currently in-progress games with stats, scores, and rich data on what’s actually happening. The goal is a simple streaming second-screen experience: watch the game on the big screen, get involved in the dialog on the little screen.
Carri Bugbee

Second screen needs simplicity to survive | Media Network | Guardian Professional - 0 views

www.guardian.co.uk/...-screen-simplicity-tv-industry

shared by Carri Bugbee on 04 Jun 13 - No Cached
  • Carri Bugbee on 04 Jun 13
     
    The challenge to the TV industry with the rise of second screens is one of developing industry standard platforms and delivering simplicity
Carri Bugbee

The Trendrr Blog » Blog Archive » New Facebook Data Strengthens Tools For Mea... - 0 views

blog.trendrr.com/...asuring-second-screen-activity

social TV television socialTV facebook TV analytics trendrr

shared by Carri Bugbee on 26 Jul 13 - No Cached
  • Facebook has given Trendrr preliminary access to previously unanalyzed Facebook user engagement data on chatter relating to television content.
  • Our analysis reveals that there is a large amount of TV-related social activity on Facebook — in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr.
  • Trendrr’s analysis of second-screen Facebook activity during one week in May** found that the volume of Facebook user engagement relating to television programming was 5 times as large as all other social networks combined. Activity related to broadcast television was 7 times as large, while activity linked to cable-television programming was 4.5 times as large as all other social networks combined. Second-screen activity levels on Facebook were particularly high among viewers of dramas and comedies.
  • ...2 more annotations...
  • Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation.
  • Trendrr and Facebook are working on a public case study of TV-related Facebook activity as part of an effort to illustrate the full breadth of engagement on Facebook’s platforms. Ultimately, Trendrr hopes to begin incorporating this Facebook data into its Social TV Rankings charts.*
Carri Bugbee

1 in 5 Second-Screeners Shop for Products Seen in TV Ads - 0 views

www.marketingcharts.com/...-products-seen-in-tv-ads-28575

television social TV second creen 2nd screens advertising ads shopping shoppers

shared by Carri Bugbee on 11 Apr 13 - No Cached
  • Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.
  • That’s behind only learning about an actor/actress (29.8%) and learning about the show/movie (23.1%). The researchers note that shopping for products is most prevalent among laptop users and consumers in the 35-49 age group, and that “converting viewers into impulse shoppers has big potential impact for advertisers.”
  • Not too far behind the top tier of activities is discussing a show on a social networking site, cited by 14.8% of respondents. That’s a figure worth watching closely – as social TV has the potential to increase engagement. A just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen interaction aided recall of specific elements of the broadcast.
Carri Bugbee

TVT: TheWire - 0 views

www.tvtechnology.com/thewire.aspx

sync Never.no advertising second screen

shared by Carri Bugbee on 08 Nov 12 - No Cached
  • Carri Bugbee on 08 Nov 12
     
    Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens.
Carri Bugbee

The future of storytelling: People want to befriend characters and influence their deci... - 0 views

thenextweb.com/...-and-influence-their-decisions

characters storytelling transmedia social TV socialTV social media

shared by Carri Bugbee on 14 Aug 13 - No Cached
  • “Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”
  • “We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”
  • 78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.
  • ...5 more annotations...
  • Other findings included that 87 percent of people want to be able to get more perspective on a story by seeing through a particular character’s eyes or changing the point-of-view altogether and switch to a different character.
  • 91% say narratives with a “real-time” story-world would motivate them to tune in more often to ensure they weren’t missing anything,” the report said.
  • 41 percent of people use a second screen at least once per week while watching TV. Additionally, 67 percent say that using a second screen to interact with TV content would increase their overall TV viewing. The most popular second screen activities while watching TV tended to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
  • 92 percent of respondents agreed that there was a “a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with”
  • people want a more immersive story-telling experience across different devices, and one in which characters continue to live out their lives,
Carri Bugbee

i.TV Drops GetGlue Brand, Launches 'tvtag' App | Cable Television News | Broadcast Synd... - 0 views

www.multichannel.com/...147948

socialTV social TV television TV GetGlue i.TV

shared by Carri Bugbee on 28 Jan 14 - No Cached
  • Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.
  • Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.
  • The new app replaces the GetGlue platform with one that  lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.
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