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Carri Bugbee

New Ooyala Tech Lets You Watch Videos Directly in Your Twitter Stream | VideoMind - 0 views

videomind.ooyala.com/...s-directly-your-twitter-stream

Ooyala video Twitter

shared by Carri Bugbee on 25 Jan 13 - No Cached
  • Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their Twitter stream for instant playback. The solution was certified by Twitter
  • Perhaps most importantly for our customers, the solution opens the door to distribute AND monetize video content delivered via Twitter across desktops and mobile devices (including iOS and Android). 
Carri Bugbee

Twittervision: Twitter Taps Video Via Amplify, TV Ad Targeting, Vine | Variety - 0 views

variety.com/...r-amplify-adam-bain-1200569725

socialTV social TV television tv Twitter Amplify advertising

shared by Carri Bugbee on 17 Apr 14 - No Cached
  • . In keeping with the company’s emphasis on being the go-to platform to collectively share experiences in real time, Costolo hinted, at a recent appearance at the Brookings Institute in Washington D.C., that Twitter is testing a feature that would allow users to essentially “replay” live events and pinpoint peak moments that can be viewed if missed the first time around.
  • Yet another form of video that will be coming to more and more Twitter feeds is TV Ad Targeting, a clever tool the company took out of beta last week that identifies someone who tweets about a show as likely to have just seen a commercial, and streams to them an accompanying digital promotion.
  • Twitter is also looking a lot like a venue for programming: Several innovative new episodic shortform series have used Twitter as a distribution platform in recent months.
  • ...9 more annotations...
  • “What it tells me is that Twitter is going to be a player in video distribution,” said Erik Flannigan, executive VP of multiplatform strategy and development at Viacom Entertainment Group
  • For Twitter, the advertising opportunity has come in an area that skeptics early on thought was inviolate territory: inside the stream of tweets from each user’s followers.
  • While Twitter has always been an effective springboard for TV, the platform previously strictly sent users to the TV set or to a link in another browser or app via retweet. That changed in June 2012, with the introduction of Twitter Cards, which essentially expanded a space once restricted to 140 characters to accommodate anything from a still photo to a video player — all without leaving Twitter.
  • For Twitter, Cards also paved the way for Amplify. Twitter first tested the initiative with ESPN last December during telecasts of BCS college football games. Thirty-second game highlights were targeted at sports fans in the Twittersphere just moments after they occurred in real time as a means of drawing more viewers from that segment of the audience most interested in the content, as well as to retain those already watching.
  • Twitter began bringing together other networks and advertisers for Amplify campaigns, including Turner Broadcasting with AT&T and Coke Zero for the NCAA men’s basketball tournament; and with Sprint, Taco Bell and Sony Pictures for NBA postseason games.
  • To wit, BBC America used Amplify for the season premiere of “Top Gear,” seeding Twitter with all sorts of video extras synched to the show’s airing but not available in the broadcast itself.
  • Having introduced TV Ad Targeting in beta mode in May, last week Twitter touted engagement metrics that should help encourage more advertisers to sign on. Among the first brands to experiment included Jaguar, Samsung and Holiday Inn.
  • Video can be intertwined with photos and text. It’s not entirely different from the model of so-called alternative reality games, but it is rooted on the social network instead of an array of websites. “I call it ‘disembodied media,’ ” said Mark Ghuneim, founder and CEO of social media tracking service Trendrr. “It’s a disembodied TV show taking place in disparate parts, times, and sources. It’s crazy in a great way.”
  • Interactive or participatory TV has been on the margins of the business for so long that it seems like it’s never going to happen. But Twitter may be just the soil where a long-delayed germination could actually take root. Let’s not forget that the average member of any audience has a device in their pocket capable of transmitting quality video — how can that not disrupt the traditional understanding of what programming is?
Carri Bugbee

Netflix CEO Reed Hastings Predicts the Future of Streaming Video - Peter Kafka - Media ... - 0 views

allthingsd.com/...do-hbo-espn-and-the-cable-guys

streaming TV streaming video Netflix aps socialTV

shared by Carri Bugbee on 27 Apr 13 - No Cached
  • The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”
  • “Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”
  • there’s room for lots of streaming video services, just like there are lots of cable channels today.
  • Carri Bugbee on 27 Apr 13
     
    we're moving to a world where "apps replace channels."
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 1 views

www.nscreenmedia.com/-used-pcs-tv-everywhere-access

OTT streaming TV streaming video over-the-top online video socialTV social TV television TV

shared by Carri Bugbee on 19 Dec 14 - No Cached
  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
Carri Bugbee

TV, video streaming, at a turning point - Business - The Boston Globe - 0 views

www.bostonglobe.com/...story.html

video streaming TV television social tv socialTV

shared by Carri Bugbee on 30 Apr 14 - No Cached
  • Whether you watch TV via cable, Internet, or rabbit-ear antenna, you’ll see the same thing — a massive industry-wide upheaval, as new technologies and business models reshape what we view, and how we view it. “The television industry is in transformation,” said independent media analyst Jeffrey Kagan. “This entire space is going to be a completely different space in five years.”
Carri Bugbee

Amazon Readies Set-Top Box for Holidays - WSJ.com - 0 views

online.wsj.com/...3722604579113460045828356.html

amazon set-top box OTT over-the-top socialTV social TV roku apple TV model

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • A key motivation for Amazon is boosting its Prime membership rolls, which may be bolstered by a set-top box.
  • Streaming video has been an increasing focus for Amazon, which has been racing to distinguish itself from rivals Netflix, Hulu LLC and others with exclusive content deals and a slate of television pilots that are set to become available starting later this year.
  • Based on the dizzying array of free and paid apps available on Roku devices--from the Yachting Channel to YogaGlo to Trigger Talk TV for gun enthusiasts—it is easy to imagine potential e-commerce tie-ins on an Amazon device.
  • ...2 more annotations...
  • two most-watched Roku apps are Netflix and Amazon Instant Video, according to Roku's website.
  • The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership
Carri Bugbee

Axios Media Trends - Axios - 0 views

www.axios.com/s-media-trends-2468696692.html

socialTV social TV television Twitter snapchat OTT streaming

shared by Carri Bugbee on 18 Aug 17 - No Cached
  • In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
  • Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
  • Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
  • ...1 more annotation...
  • arlier this year, Twitter announced 16 new video streaming partnerships, including a 24/7 news network partnership with Bloomberg, but a Q2 user base and advertising slump has put increased on the platform to step up its live video content.
Carri Bugbee

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing tele... - 0 views

www.theguardian.com/...eness-tv-children-online-video

youtube video streaming UGC user generated content

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Robbins, whose career has included producing TV shows Smallville and One Tree Hill, admitted that it's still much more profitable to have a popular TV show than a popular YouTube show, but sees that changing. "The advertising model is catching up very slowly. Right now TV is getting this much money, and YouTube is getting this much," said Robbins, with gestures to indicate huge and tiny ad revenues respectively.
  • That's one reason why DreamWorks bought AwesomenessTV so early in its growth. Robbins said the company plans to spend around $10m creating shows this year, from bigger projects like Side Effects to smaller videos designed for viral sharing.
  • "There's a handful of companies in Los Angeles right now who I think are going to be the next generation of cable networks,
  • ...3 more annotations...
  • What would Robbins be doing if he was in charge of Nickelodeon in 2013, for example, to respond to changing habits of their audience, and disruptive competition from the YouTube world? "The one thing that I would do: I don't think they make enough content. If you look at the primetime schedule on most of those networks, there are three to four original shows on, and it's not enough. It used to be enough when there were only two channels, but now with a mobile and a tablet, I have so many choices," said Robbins.
  • "That's the big problem: the model is broken. Their shows are relatively expensive to make, so they can only afford to make a certain number of them. So they are sort of stuck, and until they figure out how to change that model, you're going to see the audience keep eroding."
  • children are still sitting on their sofas watching videos, but the source is now YouTube and the devices are smartphones and tablets. "It's not just my kids, or kids in the US. It's kids everywhere," said Robbins, adding that half his company's views come from outside the US, and that half its views and comments come from mobile devices.
Carri Bugbee

Are Young People Watching Less TV? (Updated) - 0 views

www.marketingcharts.com/...-people-watching-less-tv-24817

cable streaming video satellite TV television

shared by Carri Bugbee on 10 Feb 13 - No Cached
  • As Nielsen has found for some time now, there is a negative correlation between streaming and TV viewing
  • the numbers don’t show that people watching the least TV are streaming far more.
  • According to the Nielsen report, women aged 50 and older watched the most TV again in Q3, at more than 205 hours per month.
Carri Bugbee

Will streaming TV get crazy expensive in the future? - Aug. 9, 2017 - 3 views

money.cnn.com/...index.html

streaming socialTV social TV television TV OTT Netflix Hulu

shared by Carri Bugbee on 18 Aug 17 - No Cached
  • it could one day cost consumers more to get the content that they want than by buying cable.
  • Once people start to choose from a sea of content, they reach a point of exhaustion. They eventually end up cutting back services, said James McQuivey, leading analyst tracking the development of digital disruption at Forrester Research.
Carri Bugbee

Inside the Asylum, One of the Most Successful Low-Budget Movie Studios - 0 views

www.psmag.com/...escapes-from-the-asylum-60701

netflix B movies asylum

shared by Carri Bugbee on 02 Aug 13 - No Cached
  • Today, the dynamic between low-budget producer and content-hungry distributor has flipped. Netflix doesn’t just stream films—it wills them into existence. The composition of contemporary B movies is dictated by middlemen like Netflix and Redbox, international direct-to-DVD distributors, and cable networks like Syfy, all of which pad their offerings with Asylum originals tailored to their needs.
  • The nimble creative process is “cashing in on this shifting moment in film consumption between the demise of the video store and the rise of streaming,” says Davis.
  • Filtering in low-budget films with the high-budget versions “fuels this perception that there’s a wealth of new content.”
  • ...3 more annotations...
  • When Latt runs down the list of the Asylum films slated for production in the first half of this year, it sounds like a list of hot-button search terms: zombies, sharks, haunted houses, talking dogs
  • We don’t really know the consumer. The consumer is too big and too fractionalized. All we know is we’re making a film for Netflix, and they tell us what they want.”
  • “This isn’t about trying to get you to watch our movie,” they wrote. “This is about gaming the system. This is about taking a stand. Against math.”
  • Carri Bugbee on 02 Aug 13
     
    The consumer is too big and too fractionalized. All we know is we're making a film for Netflix, and they tell us what they want."
Carri Bugbee

Your iPad Is Now Your Kid's TV | Adweek - 0 views

www.adweek.com/...r-ipad-now-your-kids-tv-153575

ipad social TV television TV Disney socialTV streaming over-the-top

shared by Carri Bugbee on 04 Nov 13 - No Cached
  • The Walt Disney Co. last week unveiled perhaps the most radical tablet-related development, saying that its new Disney Junior series, Sheriff Callie’s Wild West, will stream to tablets before it ever hits the linear feed.
  • Thus far, the initial viewer-pattern data has been encouraging. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, Cartoon Network’s senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”
  • Some of that has to do with the weirdly obsessive way in which younger children (say, ages 2-8) tend to sample on-demand content. “We definitely see a lot of repeat viewing,” Teague said. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catchphrase was from last night’s episode of Adventure Time.”
Carri Bugbee

Amazon Plans Free Streaming Media Service - WSJ.com - 0 views

online.wsj.com/...702304688104579465690663213198

amazon streaming media OTT over-the-top amazon prime

shared by Carri Bugbee on 27 Mar 14 - No Cached
  • The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of "Betas," a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said.
  • The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. Think Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.
Carri Bugbee

Aereo Supreme Court decision sparks many competing interestsnScreenMedia - 0 views

www.nscreenmedia.com/parks-many-competing-interests

socialTV social tv television TV Aereo OTT streaming cable TV

shared by Carri Bugbee on 06 Jul 14 - No Cached
  • “By defining the services as cable companies, they provide a path to finally change the way consumers get their television and cut the cord without losing out on key programming,” he said.
  • Mr. David pointed out that by classifying Aereo as a cable company the court in effect overturned a previous decision which outlawed a similar service called Ivi. Ivi delivered broadcast television over the Internet and sort to pay a minimal royalty fee for the privilege.
  • The court at that time said that Ivi was not a cable company. Mr. David said that FilmOn is finalizing the certification process for qualification for this fee and that the company will soon be able to provide local network TV service in the 18 cities it is active in.
  • ...1 more annotation...
  • if cable companies believe that their old ways of doing business are protected by the Aereo Supreme Court decision, they are clearly misguided.”
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

www.nscreenmedia.com/in-programmers-pay-tv-industry

programmers socialTV social tv television TV streaming OTT Netflix cable

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications
  • ...1 more annotation...
  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.
Carri Bugbee

Millennials are watching video on tablets and computers more than TVs - 0 views

www.engadget.com/...millennials-tv

millennials video streaming tablets computers OTT over-the-top

shared by Carri Bugbee on 01 Apr 14 - No Cached
  • 56 percent of "training millennials" (people ages 14-24) are tuning in to their favorite shows on computers, smartphones, tablets and gaming devices rather than a television. The majority, 32 percent, are watching on their computers, while just 7 percent are keeping up with the Kardashians on their tablets.
Carri Bugbee

Nielsen Agrees to Expand Definition of TV Viewing - 1 views

www.hollywoodreporter.com/...es-expand-definition-tv-422795

socialTV television Nielsen ratings social TV analytics

shared by Carri Bugbee on 21 Feb 13 - No Cached
  • networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.
  • decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.
  • By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.
Carri Bugbee

Cord-Cutting No Longer an 'Urban Myth': Pay TV Operators Drop 316,000 Subs in Past Year... - 0 views

variety.com/...0-subs-in-past-year-1200574763

pay social TV pay tv streaming cord-cutters

shared by Carri Bugbee on 09 Aug 13 - No Cached
  • In the face of customer losses, cable and satellite TV operators say they’re focusing on higher-value subscribers, willing to sacrifice bargain-hunting consumers who at satisfied with over-the-top video options like Netflix and free broadcast TV.
  • data clearly shows that cord-cutting is picking up the pace as the cost of cable and satellite TV service continues to climb skyward.
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