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Carri Bugbee

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ra... - 0 views

  • ne thing is immediately clear: There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
  • Seen through a Twitter lens, the No. 1 television show for the week of Sept. 23 to 29 was AMC’s “Breaking Bad” by a mile, with 9.28 million people seeing tweets about the show’s finale — but the episode wasn’t even among the top 20 in total viewership for the period, according to Nielsen primetime ratings.
  • But the divergence between the top shows Americans actually watch on TV and what they talk about on Twitter illustrates that there is not a strong correlation, today, between the two mediums. Only one show, two airings of NBC’s “The Voice,” appear in both top 10 rankings.
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  • the data shows the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating tweets.
  • In its IPO filing, Twitter said the Nielsen Twitter TV Rating will “not directly generate revenue” but said, “we believe (it) will enhance our attractiveness to users and advertisers.”
  • Facebook, which has a total user base more than five times the size of Twitter’s, is playing catch-up to Twitter in trying to provide a similar guide for how social activity on its service relates to TV. Last week, Facebook began sharing weekly data about interactions among U.S. users for about 45 broadcast shows in primetime with ABC, CBS, Fox and NBC and a few other partners.
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    There is practically no overlap between the most-tweeted shows on TV and the highest-rated shows.
Carri Bugbee

New Twitter-Style 'TV Guide' Makes Tweeting Easier - DNAinfo.com New York - 0 views

  • provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.
  • team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event
  • Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users
Carri Bugbee

SimulTV launches a single-screen 'second screen' experience | VentureBeat - 0 views

  • TV Guide rolled out an app to see what’s playing, watch whatever’s on, and also tweet, post, and blog about it. And that Apple is rumored to be releasing a mini-TV tablet to enable an iOS-style second-screen experience.
  • SimulTV’s solution is to combine both screens, right on the web. So your football game, Twitter conversations, Facebook messages, online search, and text and voice chat with others on SimulTV who are watching the same thing as you.
  • by this summer, SimulTV promises to have more than 100 channels, including ”top channels” from Latin America, China, Japan and Europe, plus 5,000 video-on-demand titles. The service is HD-quality, with picture-in-picture for the truly ADHD social TV aficionados, and according to the company, takes only half the bandwidth of typically required.
Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
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  • The second screen apps earning the highest praise in the report: • NextGuide, a personalized TV listings guide designed for the iPad. • BuddyTV, a universal TV search and recommendation portal. • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices. • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards. • The USA Anywhere TV Everywhere app. • The HBO Go TV Everywhere app. • The NCAA March Madness app created by Turner and CBS. • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform. • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.
  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

Twitter tied to ratings growth, finds new Nielsen-Social Guide study - Lost Remote - 0 views

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    Nielsen - along with its new acquisition Social Guide - have released new data that shows a positive correlation between Twitter volume and TV ratings.
Carri Bugbee

Twitter iOS Redesign Focuses on Streams, Media, TV and Photos - Mike Isaac - Social - A... - 0 views

  • real aim to is help guide first-timers who have decided to download the app after seeing hashtags or “@” signs on TV ads.
  • Instead of taking days or weeks to figure out what’s so cool about Twitter, for instance, a newcomer could instantly stumble into a conversation happening about their favorite prime-time drama, during the very moment that show airs.
  • Much of the idea behind the overall redesign is to combat the massive user churn and retention problems
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    Twitter is experimenting with another stream dedicated solely to TV-related tweets and conversations, one which will likely find its way into Twitter's redesigned app.
Carri Bugbee

The Toad Stool by Alan Wolk: The Door To The Second Screen May Be Through The First - 0 views

  • consumers have been slow to adopt any of the tablet and smartphone-based companion apps created for TV. It doesn’t seem to matter much what functionality the apps offer: discovery, additional content, social intercourse or remote control: the number of viewers willing to both download them and then use them on a regular basis has remained quite small*
  • There’s an oft-quoted Nielsen stat about how 84% of people are using their tablets while they are watching TV. Which generally means “checking their email or posting something on Facebook because they’re not all that engaged with whatever’s on TV.”
  • That’s where an actual second screen app may come into play. Both to initiate turning the first screen additional content on and off, and, once it’s up there, to interact with it. (Because for certain types of programming, polls and quizzes are always going to be an option.)
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  • I still firmly believe that program guide functionality is what’s going to get the mass of viewers over to the second screen: it’s just easier to control your TV from a touch screen device that already has a built-in keyboard
Carri Bugbee

USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views

  • We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
  • We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
  • Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
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  • The term social TV is just going to go away. It’s going to become the way that we all do creative executions across multiple platforms while engaging with users. I also think we are going to see an adoption explosion as cable companies start devising more second-screen companion experiences and the electronic programming guides include some type of visual indicator letting subscribers know of the enhanced program that goes along with the show.
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