Group items tagged

In The Future of TV – A View from 2013, TDG asserts that in a shifting quantum media landscape video viewing will shift away from legacy pay-TV environments such as the living room television, and toward broadband and non-TV video platforms and app-enabled secondary screens such as tablets, which will in essence serve as second TVs.

the use of second screens like smartphones and tablets will pave the way to what it calls a full app-based ecosystem which will train users how to visit an app store, search and locate content, and download their own selection of third-party applications onto their devices.

pace of change it believes will be hindered by industry inertia, device replacement cycles, and resistance to change by the legacy TV viewing audience.

ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.

But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.

On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.

traditional TV viewing among 18-24-year-olds in Q2 2014 was down by 11.7% year-over-year. Between Q2 2011 and Q2 2014, weekly viewing fell by 21.7%, a sizable figure.

TV viewing by 18-24-year-olds; the weekly average has now dropped on a year-over-year basis for at least 10 consecutive quarters.

in the space of 3 years, Q2 TV viewing by 18-24-year-olds dropped by more than 5 hours per week. That’s a considerable amount, equivalent to roughly 45 minutes per day.

The Talking Social TV study revealed that infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to ten times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for regular viewers, repeaters in the nomenclature.

Fundamentally the CRE believed that demographics play a more important role than programme genre in explaining the role of social media on TV viewing. By genre, social media was found to play a stronger role for genres such as reality, sports and talk shows.

The survey also showed that for repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing, while subsequent communications can have diminishing returns

Media companies also want to gather and crunch all the data about viewing habits they can to sell to advertisers. The companies receive less high quality data when people watch network programming through an app from Dish Network or DirecTV instead of using their own apps.

"Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.

Ad sales on the platforms are still small and hard to estimate, but revenue is expected to grow as more viewing moves to mobile devices

The Walt Disney Co. last week unveiled perhaps the most radical tablet-related development, saying that its new Disney Junior series, Sheriff Callie’s Wild West, will stream to tablets before it ever hits the linear feed.

Thus far, the initial viewer-pattern data has been encouraging. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, Cartoon Network’s senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”

Some of that has to do with the weirdly obsessive way in which younger children (say, ages 2-8) tend to sample on-demand content. “We definitely see a lot of repeat viewing,” Teague said. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catchphrase was from last night’s episode of Adventure Time.”

networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.

decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year.

By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.

The iPad may soon join the remote control and DVR in the pantheon of transformative TV devices, if it hasn’t already. Thanks to that prospect, its influence has stretched deeply into media research.  

Consumers would welcome more apps, such as WatchESPN, allowing them to view live content on their iPads anywhere, anytime. Consumers also appreciate opportunities to view content via HBO Go and Netflix platforms.

-Consumers appreciate the opportunity to view content on iPads, but also engage in social media activities at the same time. Networks can capitalize on this.

29% of social TV viewers engage in social TV primarily "to advise my network of friends and let them know what's good and bad." Women are more likely than men to share such opinions (36% vs. 21%).23% of social TV viewers engage in social TV primarily "to be connected with others who have similar television program likes and dislikes."

“Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives,”

“We found audiences are more ready than ever to embrace new tech-driven possibilities for stories to impact us more deeply: allowing us to see new points of view, inspiring us to live better, and even changing the ways we think about brands.”

78 percent of people want to “friend” a character digitally – meaning they would receive updates via platforms like Facebook or via SMS – and would like to be able to sway the outcome of a particular decision, as they would with real friends, perhaps.

nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more than two-thirds of tablet and smartphone owners said they used these second screens multiple times a week during Q1 2013.

Among tablet owners, general Web searches (76%) and general Web browsing (68%) are still among the top second-screen activities. But consumers are also using second screens for activities that are directly related to the content they’re viewing, as almost half of tablet owners look up information about what they’re watching.

The one new nugget here is a Hastings prediction, held by many other people, that we’re moving to a world where “apps replace channels.”

“Existing networks, such as ESPN and HBO, that offer amazing apps will get more viewing than in the past, and be more valuable. Existing networks that fail to develop first-class apps will lose viewing and revenue.”

there’s room for lots of streaming video services, just like there are lots of cable channels today.

A majority (58%) of heavy engagers -- i.e., consumers who share related thoughts via social networks at least 10 times a week -- report watching more live TV, according to an iModerate Research Technologies study.

Among some 150 males and females who engage in what Rossow calls “social TV” at least once a week, the emerging behavior has also made these viewers into more active consumers and influencers.

An increasing number of viewers also "love the social interaction and frequently add shows to their viewing lineup due to social chatter,” Rossow notes. “That adds up to more time spent on social networks and more hours watching television.”