Time-shifted TV viewing becoming the norm | Advanced Television - 1 views
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ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
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But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
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On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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