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Carri Bugbee

NBC pushes TV Everywhere with plan for live TV on mobile - 1 views

www.usatoday.com/...20477745

NBC OTT streaming over-the-top TV everywhere unbundling

shared by Carri Bugbee on 17 Dec 14 - No Cached
  • Carri Bugbee on 17 Dec 14
     
    The network was set to announce plans Tuesday to do live linear streaming of its network broadcasts on NBC.com and on mobile devices in early 2015.
Carri Bugbee

The Future of TV? No More Commercials, Netflix Exec Says | Media - Advertising Age - 0 views

adage.com/...293275

commercials netflix advertising ads TV streaming OTT over-the-top

shared by Carri Bugbee on 20 May 14 - No Cached
  • traditional scheduled TV is limited by what he called the "tyranny of the grid," or the 21 hours of prime-time programming that get the most viewers. Anything that doesn't fit into that grid gets thrown out
  • In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.
  • Netflix originals don't need to be 48 minutes long to fit into a prime-time schedule, and don't need to force cliffhangers that keep viewers in suspense for the next episode, because viewers can "binge" into the next episode right away.
  • ...4 more annotations...
  • Netflix is using its massive collection of consumer data to learn what users want to see and generate personalized recommendations for everyone.
  • In a more personalized, unbundled world, advertising would also need to evolve. "Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer," Mr. Hunt said, calling the subscription, ad-free model is very popular with consumers.
  • Marketers will "need to find a different place to advertise,"
  • he same technology that lets Netflix personalize recommendations could also allow streaming services to select the right commercial for the right consumer. This would mean viewers see fewer, but more relevant ads, and marketers would be better able to target very specific consumers.
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