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Carri Bugbee

Twitter's Nascar TV Ad Schools Advertisers on New Product | Digital - Advertising Age - 0 views

  • ut Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It's further evidence of Twitter's desire to be the platform advertisers turn to when they're looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.
  • #Nascar page is the first of its kind and has a slightly different layout than the brand pages Twitter unveiled in December, which feature customizable header images and enable brands to keep a particular tweet -- often a photo or video that can auto-expand -- at the top,
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    But Nascar's new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors,
Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
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  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

New Twitter-Style 'TV Guide' Makes Tweeting Easier - DNAinfo.com New York - 0 views

  • provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.
  • team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event
  • Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users
Carri Bugbee

Nascar, Twitter Turn Hashtags Into Pit Stops | Adweek - 0 views

  • Up until now when users click on a hashtag, they are shown a page littered with tweets which have included that particular hashtag. But in Nascar’s case, Twitter will curate those tweets through an algorithm, and by hand to give users a behind-the-scenes look at the race.
  • consumers who click on the #Nascar hashtag will be directed to a not-yet-live Twitter page that will aggregate tweets and photos related to the race to create what Nascar svp and CMO Steve Phelps called in a statement a “complementary live race experience.”
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    Twitter is converting the hashtag into a content destination in its own right through a unique partnership with Nascar announced Friday.
Carri Bugbee

Why Intel and TiVo Are Cautious on New TV Interaction - Digits - WSJ - 0 views

  • But negative comments about the feature continued. A more recent factor was the highly publicized revelations about surveillance activities by the National Security Agency. “What pushed me over the hump was the whole NSA sort of thing,” Huggers says. “I don’t want to go there.”
  • Not that Intel doesn’t plan to offer plenty of ways to personalize the TV-watching experience. For example, the company cites a Personal Profiles feature that helps switch between individuals using the device, so they have access to relevant content and recommendations. Another option lets users add favorites so they have access to recently watched shows, with the ability to instantly pick up in the program where they left off.
  • Still another feature, called Spotlight, integrates recommendations based on what’s trending in social media as well as curating content based on a user’s age, interest and time of watching, the company says.
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  • Some others besides Intel that have experimented with new forms of interaction are also acting cautiously, given their current level of reliability and other issues. One is TiVo, the DVR pioneer, which has focused more lately on developing interface that can control TV offerings from a multitude of sources.
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    Why Intel and TiVo Are Cautious on New TV Interaction
Carri Bugbee

Video, TV and social: Meet the 5 startups that just graduated Turner Media's latest acc... - 2 views

  • Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.
  • For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations. Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.
Carri Bugbee

The Future of TV? No More Commercials, Netflix Exec Says | Media - Advertising Age - 0 views

  • traditional scheduled TV is limited by what he called the "tyranny of the grid," or the 21 hours of prime-time programming that get the most viewers. Anything that doesn't fit into that grid gets thrown out
  • In contrast, internet TV allows audiences to aggregate over time and space, and can afford to curate content that has smaller audiences at any one time.
  • Netflix originals don't need to be 48 minutes long to fit into a prime-time schedule, and don't need to force cliffhangers that keep viewers in suspense for the next episode, because viewers can "binge" into the next episode right away.
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  • Netflix is using its massive collection of consumer data to learn what users want to see and generate personalized recommendations for everyone.
  • In a more personalized, unbundled world, advertising would also need to evolve. "Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer," Mr. Hunt said, calling the subscription, ad-free model is very popular with consumers.
  • Marketers will "need to find a different place to advertise,"
  • he same technology that lets Netflix personalize recommendations could also allow streaming services to select the right commercial for the right consumer. This would mean viewers see fewer, but more relevant ads, and marketers would be better able to target very specific consumers.
Carri Bugbee

Apple TV is a radical rethinking of your relationship with the hardware and games you o... - 0 views

  • developers — including game makers — must constrain their initial app downloads to 200 MB or less. That size seems paltry on a device that ships in 32 GB and 64 GB flavors. Even on smartphones, games can be much larger than 200 MB. On Apple TV, there's far more to the story.
  • Apple's vision for a future where apps download quickly and transparently and nobody has to worry about managing storage space. tvOS will do that for you.
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