Skip to main content

Home/ Social TV and Film/ Group items tagged OTT

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Carri Bugbee

MediaPost Publications OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says 04... - 0 views

www.mediapost.com/...-cancel-service-buy-aereo.html

OTT cable TV Aereo streaming broadcasters

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • About 40% of pay-TV homes said they would likely cancel their TV service and replace it with Aereo if it was available in their market, according to a study from Centris Marketing Science. Another 13% were undecided. Centris believes this suggests “even greater conversion as consumers learn more about the service.”
Carri Bugbee

MediaPost Publications More + More Devices = More Multitasking 04/10/2013 - 0 views

www.mediapost.com/...devices-more-multitasking.html

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
  • The findings present an opportunity for broadcast and cable networks to interact with consumers much more readily and immediately than they have in the past,
  • Among devices, the PC/laptop is still the top device used for these “over-the-top” (OTT) services with 65% of respondents using them to watch video content (up from 59% last year). About a third (31%) said they did the same on a mobile phone (up from 24%), while 22% said they used a tablet (up from 14%). Tablets and PCs are the preferred devices to watch longer-form video (such as movies or TV shows), according to the survey. 
  • ...2 more annotations...
  • “Broadcasters are becoming the most-trusted providers for on-demand services,
  • 90% of consumers watch at least some video content over the Internet.
  • Carri Bugbee on 10 Apr 13
     
    Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
Carri Bugbee

4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views

www.prnewswire.com/...r-comment-on-tv-300257566.html

socialTV television TV social TV OTT Twitter News politics

shared by Carri Bugbee on 27 Apr 16 - No Cached
  • Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
  • Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
  • News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
  • ...1 more annotation...
  • The results reveal the strength of Twitter as a core news platform. Journalists, bloggers and athletes use Twitter as a next-generation newswire. For these users, Donald Trump has done a great service to the social media community by cementing the useful role that Twitter plays in news dissemination, even if the corporate team at Twitter continues to believe they can create a mass media juggernaut that competes head-to-head with Facebook."
Carri Bugbee

How Intel TV failed -- pay attention, Google and Apple | Internet & Media - CNET News - 0 views

news.cnet.com/...pay-attention-google-and-apple

intel TV OTT over-the-top social TV socialTV television TV Intel Verizon

shared by Carri Bugbee on 31 Dec 13 - No Cached
  • or Internet-based TV to be a competitive option, it either needs to be cheaper than cable and satellite or it needs to provide the content that subscribers want in a better way.
  • For the companies still working on Web TV, it would mean charging less than traditional competitors for a service while paying more than traditional competitors to offer it.
  • for a Web TV offering to be truly Web TV, it would need to offer all the channels consumers want alongside the "over-the-top" video capabilities like Netflix and Hulu that they associate with Internet viewing.
  • ...5 more annotations...
  • The idea of an online player taking over has affirmed cable and satellite companies' positions in the landscape and made all players realize what they could lose by rocking the boat, said Brannon.
  • The prospect of new tech competitors reiterated how important the traditional distributors are -- with their massive subscriber bases -- to media companies, who need as many people watching their programming as possible -- all while measuring how many of them there are -- in order to raise ad rates, he said.
  • average U.S. consumer packs in nearly 60 hours of media content each week, and more than half of that -- 35.1 hours -- is traditional television, according to Nielsen's latest cross platform report.
  • amount of time spent watching traditional TV has shrunk from a year earlier, supplanted by more time spent watching video on the Internet, game consoles, and mobile phones.
  • As Intel proved, the easy part was creating a new technology to deliver television with a user interface that beats cable and satellite. Test versions of OnCue have been deployed in Intel employees' homes for months. The hard part is content. Be it TV shows, sports programs, or live events, content is expensive to produce and it's expensive to license.
Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

advanced-television.com/...d-tv-viewing-becoming-the-norm

time-shifted viewing OTT over-the-top streaming on demand

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
  • ...2 more annotations...
  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
Carri Bugbee

Intel Wants Helps from Amazon or Samsung to Launch OnCue Web TV - Peter Kafka - Media -... - 0 views

allthingsd.com/...-keep-its-web-tv-project-alive

intel TV OnCue web TV streaming OTT over-the-top social TV socialTV

shared by Carri Bugbee on 27 Sep 13 - No Cached
  • Intel executives, who have promised to launch a Web-based pay TV service by the end of 2013, are now looking for a strategic backer to help them fund and distribute the service. If they don’t find one soon, it’s possible the project will be scrapped.
Carri Bugbee

Amazon Readies Set-Top Box for Holidays - WSJ.com - 0 views

online.wsj.com/...3722604579113460045828356.html

amazon set-top box OTT over-the-top socialTV social TV roku apple TV model

shared by Carri Bugbee on 03 Oct 13 - No Cached
  • A key motivation for Amazon is boosting its Prime membership rolls, which may be bolstered by a set-top box.
  • Streaming video has been an increasing focus for Amazon, which has been racing to distinguish itself from rivals Netflix, Hulu LLC and others with exclusive content deals and a slate of television pilots that are set to become available starting later this year.
  • Based on the dizzying array of free and paid apps available on Roku devices--from the Yachting Channel to YogaGlo to Trigger Talk TV for gun enthusiasts—it is easy to imagine potential e-commerce tie-ins on an Amazon device.
  • ...2 more annotations...
  • two most-watched Roku apps are Netflix and Amazon Instant Video, according to Roku's website.
  • The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership
Carri Bugbee

Cards is the name of the game and Twitter's holding aces - Lost Remote - 0 views

lostremote.com/d-twitters-holding-aces_b44459

Twitter cards social TV socialTV second screen 2nd screen

shared by Carri Bugbee on 12 Jun 14 - No Cached
  • Twitter based information is now directly integrated into the guide of the X1 platform. Not only will users be able to scroll through the guide and see which shows are currently trending on Twitter, they will be able to reorganize and filter the programming based on what’s trending and change the channel from there.
  • Last week, Xbox and Twitter announced that Twitter will be directly integrated into the Xbox One’s TV experience. Automatically displaying tweets related to the show you are watching in a Lower Third type overlay experience as well as Trending hashtag and topic information integrated into the Xbox One’s OneGuide.
  • Curatorr may be powering curated streams of show based twitter content for EVERY show in Xbox One TV. Keeping in mind here that Curatorr is a Twitter owned product, these curated streams of content can be further fine tuned after the initial airing of shows and can then be “restreamed” as a Social DVR of sorts.
  • ...1 more annotation...
  • over one in five U.S households watching TV Everywhere content. And while still a smaller part of overall TV viewing at 6%, viewing on game consoles (Xbox One, PS4 etc..) and OTT devices (Apple TV, Chromecast, Roku etc..) saw a major increase in consumption with a 123% increase.
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

www.nscreenmedia.com/in-programmers-pay-tv-industry

programmers socialTV social tv television TV streaming OTT Netflix cable

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications
  • ...1 more annotation...
  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 1 views

www.nscreenmedia.com/-used-pcs-tv-everywhere-access

OTT streaming TV streaming video over-the-top online video socialTV social TV television TV

shared by Carri Bugbee on 19 Dec 14 - No Cached
  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
Carri Bugbee

Apple TV and iAd - Business Insider - 1 views

www.businessinsider.com/apple-tv-and-iad-2015-3

apple iAd advertising network apple TV OTT streaming over-the-top

shared by Carri Bugbee on 18 Mar 15 - No Cached
  • Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
  • The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
  • Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone. 
  • ...4 more annotations...
  • Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.
  • While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 
  • it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.
  • Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.
  • Carri Bugbee on 18 Mar 15
     
    Apple TV could be transformative for the entire advertising industry
Carri Bugbee

NBC pushes TV Everywhere with plan for live TV on mobile - 1 views

www.usatoday.com/...20477745

NBC OTT streaming over-the-top TV everywhere unbundling

shared by Carri Bugbee on 17 Dec 14 - No Cached
  • Carri Bugbee on 17 Dec 14
     
    The network was set to announce plans Tuesday to do live linear streaming of its network broadcasts on NBC.com and on mobile devices in early 2015.
Carri Bugbee

Amazon Plans Free Streaming Media Service - WSJ.com - 0 views

online.wsj.com/...702304688104579465690663213198

amazon streaming media OTT over-the-top amazon prime

shared by Carri Bugbee on 27 Mar 14 - No Cached
  • The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of "Betas," a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said.
  • The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. Think Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.
Carri Bugbee

Most Cord-Cutters Are Happy They Did It: Study | Multichannel - 0 views

www.multichannel.com/...374782

OTT over-the-top cord cutting cord-cutting cord-cutters

shared by Carri Bugbee on 28 May 14 - No Cached
  • About 84% of cord-cutters are “at least somewhat happy with their decision,” while 37% said they’re so happy that they have no plans to ever return to a traditional pay-TV service,
  • 17% of U.S. broadband subscribers surveyed say they once took a pay-TV service but have since left their provider, while 10% say they have never subscribed to pay-TV (the so-called “cord-nevers”), and 74% said they currently take a pay-TV service.
  • The median time spent each week by pay-TV subs using the service is 12.98 hours. Next is Internet subscription VOD (4.89 hours), free over-the-air TV (4.72 hours), free Internet video (3.49 hours), and owned digital movies and TV shows (3.12 hours).
  • ...1 more annotation...
  • About 92% reported spending time on YouTube, followed by Netflix (52%), Hulu/Hulu Plus (35%),  Amazon Prime (26%), and premium channel sites such as HBO Go (28%).
1 - 20 of 36 Next ›
Showing 20▼ items per page