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Carri Bugbee

NBC Is First TV Network to Buy Facebook Video Ads (EXCLUSIVE) | Variety - 0 views

  • For Facebook, the new Premium Video Ads are an attempt to capture TV-size ad dollars with the lure of offering targeting capabilities — as well as reach — that television can’t match.
  • The video ads “autoplay” when a Facebook user scrolls through his or her newsfeed, but the sound is muted by default. As with any new form of advertising, the approach risks irritating users: NBC’s promos have already garnered a few negative comments (“Why can’t I get this crap off my timeline,” one commenter said) but generally reaction has been favorable.

  • Beatty said NBC will evaluate the effectiveness of the Facebook video ads in the short term on engagement and metrics like number of shares.
Carri Bugbee

TV, video streaming, at a turning point - Business - The Boston Globe - 0 views

  • Whether you watch TV via cable, Internet, or rabbit-ear antenna, you’ll see the same thing — a massive industry-wide upheaval, as new technologies and business models reshape what we view, and how we view it.

    “The television industry is in transformation,” said independent media analyst Jeffrey Kagan. “This entire space is going to be a completely different space in five years.”

Carri Bugbee

AwesomenessTV boss talks YouTube networks for kids: 'I don't think we're replacing tele... - 0 views

  • Robbins, whose career has included producing TV shows Smallville and One Tree Hill, admitted that it's still much more profitable to have a popular TV show than a popular YouTube show, but sees that changing.

    "The advertising model is catching up very slowly. Right now TV is getting this much money, and YouTube is getting this much," said Robbins, with gestures to indicate huge and tiny ad revenues respectively.

  • That's one reason why DreamWorks bought AwesomenessTV so early in its growth. Robbins said the company plans to spend around $10m creating shows this year, from bigger projects like Side Effects to smaller videos designed for viral sharing.
  • "There's a handful of companies in Los Angeles right now who I think are going to be the next generation of cable networks,
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  • What would Robbins be doing if he was in charge of Nickelodeon in 2013, for example, to respond to changing habits of their audience, and disruptive competition from the YouTube world?

    "The one thing that I would do: I don't think they make enough content. If you look at the primetime schedule on most of those networks, there are three to four original shows on, and it's not enough. It used to be enough when there were only two channels, but now with a mobile and a tablet, I have so many choices," said Robbins.

  • "That's the big problem: the model is broken. Their shows are relatively expensive to make, so they can only afford to make a certain number of them. So they are sort of stuck, and until they figure out how to change that model, you're going to see the audience keep eroding."
  • children are still sitting on their sofas watching videos, but the source is now YouTube and the devices are smartphones and tablets. "It's not just my kids, or kids in the US. It's kids everywhere," said Robbins, adding that half his company's views come from outside the US, and that half its views and comments come from mobile devices.
Carri Bugbee

Millennials are watching video on tablets and computers more than TVs - 0 views

  • 56 percent of "training millennials" (people ages 14-24) are tuning in to their favorite shows on computers, smartphones, tablets and gaming devices rather than a television. The majority, 32 percent, are watching on their computers, while just 7 percent are keeping up with the Kardashians on their tablets.
Carri Bugbee

Millennials Watch Video On Smartphones - Business Insider - 0 views

  • YuMe conducted a study that tracked how millennials consume media, finding that 13% watch video content on their smartphones while they work, while another 13% watch while they shop. In total, 94% of millennials are multitasking (and likely distracted) while viewing content.
  • Smartphones and tablets, not televisions, are the gateway to a millennial audience. Millennials recall brands at a much better rate when they're on mobile devices, and they think of the TV as old-fashioned. In fact, only 3.1% of millennials consider brands that advertise on TV as being "modern."
  • More than twice that number think of smartphone advertisers as having "modern" brands.
Carri Bugbee

Video, TV and social: Meet the 5 startups that just graduated Turner Media's latest acc... - 2 views

  • Tomorrowish’s claim to fame is saying that it has the only social media DVR. The company takes the US East Coast conversation during prime time, curates it, saves it, and then brings it together with the West Coast airings.
  • For brands, Tomorrowish will give them more engagement with viewers on social media, sponsored content, and celebrity conversations.

    Diving into the Social TV, it will work across all platforms so that viewers can interact with shows on mobile devices, TV, or computers. There’s also a mobile API that developers can tap into.

Carri Bugbee

MediaPost Publications Are You Making This Fatal Video Content Mistake? 03/29/2013 - 0 views

    "advertising vs. programming" mindset.
Carri Bugbee

New Ooyala Tech Lets You Watch Videos Directly in Your Twitter Stream | VideoMind - 0 views

  • Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their Twitter stream for instant playback. The solution was certified by Twitter
  • Perhaps most importantly for our customers, the solution opens the door to distribute AND monetize video content delivered via Twitter across desktops and mobile devices (including iOS and Android). 
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