it could one day cost consumers more to get the content that they want than by buying cable.
Contents contributed and discussions participated by Carri Bugbee
Future of TV is Apps. Not! - TV[R]EV - 1 views
Will streaming TV get crazy expensive in the future? - Aug. 9, 2017 - 3 views
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Once people start to choose from a sea of content, they reach a point of exhaustion. They eventually end up cutting back services, said James McQuivey, leading analyst tracking the development of digital disruption at Forrester Research.
Axios Media Trends - Axios - 0 views
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In its second season, Snapchat's first original program, Good Luck America, averaged over 5 million unique viewers per episode, Axios has learned. The season totaled 29 million total unique viewers globally, 45% more than the prior season. Almost 75% of those viewers are under the age of 25, and over 90% are under age 35.
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Adds new digital viewers: Twitter provided an average of 6% incremental reach to TV (meaning it expanded its audience with viewers that are digital-only) for target demographics.
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Reaches a young audience: Twitter saw an average of 25% additional digital reach to TV programs amongst adults 18-24.
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Men Are Sabotaging The Online Reviews Of TV Shows Aimed At Women | FiveThirtyEight - 0 views
Hulu and the Fight for Real-Time TV - 1 views
Exclusive: Nielsen study reveals best practices for live social TV measurement | The Drum - 0 views
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ADAM FLOMENBAUM
YouTube said to be planning paid streaming TV service - LA Times - 1 views
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YouTube is reportedly in talks with those same networks to stream TV through a paid service called Unplugged that could serve as a Web-based alternative to the cable box.
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The moves highlight the massive shift taking place in the TV industry as networks seek to stanch the flow of cord cutters by looking at former adversaries in the tech world to help recapture audiences, particularly younger ones
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The plan, which has reportedly been in the works since 2012, would package the four major TV networks with a smattering of cable offerings.
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Wolk
Social TV tool Canvs scores content for social emotional reactions | Marketing Dive - 0 views
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"Canvs is offering more than just typical social measurement such as like, follower and sentiment metrics. As its Turner partnership indicates, its partners get a constant feedback loop on how social media is reacting to content that can then inform new content creation designed specifically to get social engagement."
4th Edition of SocialTV Index Tracking Survey by Ring Digital llc Shows Twitter is Up 2... - 0 views
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Ring Digital estimates the Social TV Engager population at ~57 million TV viewers.
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Twitter was used by 28.4% of the Social TV Engager population up 28% from six months ago.
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News was selected by 48.1% of Social TV Engagers as one of five genres of prime-time TV content about which they have voted, posted, shared or commented.
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Apple TV is a radical rethinking of your relationship with the hardware and games you o... - 0 views
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developers — including game makers — must constrain their initial app downloads to 200 MB or less. That size seems paltry on a device that ships in 32 GB and 64 GB flavors. Even on smartphones, games can be much larger than 200 MB. On Apple TV, there's far more to the story.
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Apple's vision for a future where apps download quickly and transparently and nobody has to worry about managing storage space. tvOS will do that for you.
TDG: Facebook triumphs while Twitter falls - 1 views
Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands - Think with Google - 0 views
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Two-thirds of smartphone owners use their phones to learn more about something they saw in a TV commercial.
Liveblog: Facebook talks TV - 0 views
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"Facebook and TV really are happy bedfellows'
Carri Bugbee
I'm a social media marketing strategist and a social TV writer/explorer. I read and archive a lot of articles and blog posts in both these categories, as well as B2B marketing.