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Contents contributed and discussions participated by Carri Bugbee

Carri Bugbee

Apple TV is a radical rethinking of your relationship with the hardware and games you o... - 0 views

  • developers — including game makers — must constrain their initial app downloads to 200 MB or less. That size seems paltry on a device that ships in 32 GB and 64 GB flavors. Even on smartphones, games can be much larger than 200 MB. On Apple TV, there's far more to the story.
  • Apple's vision for a future where apps download quickly and transparently and nobody has to worry about managing storage space. tvOS will do that for you.
Carri Bugbee

Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands - Think with Google - 0 views

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    Two-thirds of smartphone owners use their phones to learn more about something they saw in a TV commercial.
Carri Bugbee

Liveblog: Facebook talks TV - 0 views

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    "Facebook and TV really are happy bedfellows'
Carri Bugbee

Twitter's Now Adds Links to TV Timelines Directly to Tweets | Variety - 0 views

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    Each of these TV Timelines pages offers access to three columns, featuring highlighted tweets directly from TV networks, official show accounts and actors, tweets featuring video excerpts and other media as well as all tweets about a show.
Carri Bugbee

Winners and Losers in TV's New App Economy (Guest Column) - Hollywood Reporter - 0 views

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    As Apple leads the way, cable networks fade and geographic boundaries disappear, only shows with strong brands and social appeal (congrats, Jimmy Fallon and John Oliver!) will thrive.
Carri Bugbee

Cable companies given walking papers at intensifying pace - 0 views

  • A new report by Magid Advisors surveyed 2,400 consumers and found that cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
  • When asked the reasons why they would consider canceling pay TV service, 77 percent of very likely cord cutters cited over-the-top video as a key factor. Half of respondents said they were satisfied with online streaming options like Netflix and Hulu, while 30 percent said pay TV was too expensive.
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    cord cutting is not only on the rise, but it's happening much quicker than industry watchers anticipated.
Carri Bugbee

Apple TV and iAd - Business Insider - 1 views

  • Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.
  • The ability to target very specific audiences. Apple has a wealth of first-party data about its customers, due to the fact that they register with their real details when they sign up for Apple ID and iTunes.
  • Apple should be able to tell who was served an ad and what that individual immediately went on to do afterwards: That could include checking out the advertiser's website on their iPad, or tweeting about the brand via their iPhone. 
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  • Apple TV could take away that pain point for advertisers in-between showing an ad and the user actually buying an item: They could make purchases directly from their TV. That's a very appealing call to action for an advertiser.
  • While The Wall Street Journal reports that Apple has signed up heavy-hitters like CBS, ABC, and Fox, it appears NBC is not involved with the negotiations due to a long running feud with NBC parent company Comcast. 
  • it might well be that the broadcasters still dictate the advertising that will run against their content on Apple TV. Apple might instead have to rely on more "native" forms of advertising rather than pre-rolls and mid-rolls — Like banners, text overlays, or ads that appear on the home screen for instance.
  • Apple may have another bargaining chip: According to the New York Post, the company is making offers to share detailed customer data with content partners, who could then use this information to target shows to users and advertisers.
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    Apple TV could be transformative for the entire advertising industry
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