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Carri Bugbee

Apps For Mobile Viewing Challenge Cable Operators, TV Networks | Fox Business - 0 views

www.foxbusiness.com/...ge-cable-operators-tv-networks

shared by Carri Bugbee on 16 Apr 14 - No Cached
  • Media companies also want to gather and crunch all the data about viewing habits they can to sell to advertisers. The companies receive less high quality data when people watch network programming through an app from Dish Network or DirecTV instead of using their own apps.
  • "Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.
  • Ad sales on the platforms are still small and hard to estimate, but revenue is expected to grow as more viewing moves to mobile devices
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  • There's also fear from operators that if programming providers build up large audiences through their own apps, they could one day go "over the top" or dispense with cable. One of the most closely watched issues in pay TV is when popular streaming service HBO Go will go direct to consumer.
  • usage of these apps is still small compared with how many people watch TV the traditional way. But it is growing quickly. The "Watch ESPN" app is available in 55 million U.S. homes and has been downloaded 24 million times, ESPN said, and minutes viewed on the app on mobile devices is up more than 6.5 times from two years ago.
  • Carri Bugbee on 16 Apr 14
     
    "Both sides are paranoid. The operators think that if the programmers can create a one-to-one relationship with the consumer, some day they peel off and become their own HBO," said an executive at a media company involved in content negotiations who was not authorized to talk to the media.
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

www.nscreenmedia.com/in-programmers-pay-tv-industry

programmers socialTV social tv television TV streaming OTT Netflix cable

shared by Carri Bugbee on 26 Jun 14 - No Cached
  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications
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  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.
Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

advanced-television.com/...d-tv-viewing-becoming-the-norm

time-shifted viewing OTT over-the-top streaming on demand

shared by Carri Bugbee on 15 Nov 13 - No Cached
  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
Carri Bugbee

TV Storytellers Push Plots, Characters Beyond Small Screen Into Social Media | Special:... - 0 views

adage.com/...234657

socialtv social TV transmedia storytelling

shared by Carri Bugbee on 13 May 12 - No Cached
  • Getting the stars of shows to engage with viewers through Twitter and Facebook is key for programmers, said Matt Nix, executive producer, creator and writer of USA Network's "Burn Notice."
Carri Bugbee

Pay-TV Operators Gear Up for Internet TV Invasion - 0 views

www.brandchannel.com/...ternet-TV-Services-071713.aspx

television socialTV social TV TV

shared by Carri Bugbee on 18 Jul 13 - No Cached
  • Apple TV is reportedly developing ad-skipping technology so owners of a set-top box can watch shows commercial-free. The propsed deal with cable companies would reimburse programmers for skipped ads.
  • Google is really just hoping to beat Apple to the punch, despite the fact that the company already has its Apple TV streaming product on the market, according to The New York Times "Apple’s thinking… is that any next-generation television service must be set up in partnership with existing distributors, in part for quality assurance reasons. A future Apple service could include a user-friendly interface layered on top of Time Warner Cable or Cablevision’s channel lineup."
  • Adoption from the major networks is "very unlikely to support any service with their linear feed that allows for commercial messages to be skipped even if they get some form of compensation," Rino Scanzoni, chief investment officer for WPP's GroupM, told AdAge. "This is not a viable economic model and subscribers to the system would not pay an adequate premium to compensate for it." 
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  • However, Forbes points out the longer-term effect. “Cable companies get paid for the ads that consumers are no longer watching. Since ad rates are determined by eyeball counts, those rates will decline as more viewers opted-out, so cable companies will need to figure out new ways to make money.” 
  • Carri Bugbee on 18 Jul 13
     
    Intel
Carri Bugbee

Social media driving repeat views but fails to draw new audiences | Rapid TV News - 0 views

www.rapidtvnews.com/...ils-to-draw-new-audiences.html

social TV socialTV social media views

shared by Carri Bugbee on 15 Jul 13 - No Cached
  • The Talking Social TV study revealed that infrequent viewers are mainly influenced by off-line word-of-mouth, which can be five to ten times as effective as social media in reaching these potential viewers. Conversely, TV show promos were found potentially to be a distraction for regular viewers, repeaters in the nomenclature.
  • Fundamentally the CRE believed that demographics play a more important role than programme genre in explaining the role of social media on TV viewing. By genre, social media was found to play a stronger role for genres such as reality, sports and talk shows.
  • The survey also showed that for repeaters, the first encounters with offline word-of-mouth, or a one-to-one electronic communication such as an email or text, or a social-media communication, are related to higher viewing, while subsequent communications can have diminishing returns
Carri Bugbee

Anti-Piracy Alternative to "Six Strikes" and Copyright Alert System | Variety - 0 views

variety.com/...x-strikes-exclusive-1200572790

comcast piracy cable TV television

shared by Carri Bugbee on 06 Aug 13 - No Cached
  • The owner of the nation’s largest cable operator has begun preliminary discussions with both film and TV studios and other leading Internet service providers about employing technology, according to sources, that would provide offending users with transactional opportunities to access legal versions of copyright-infringing videos as they’re being downloaded.
  • The new approach would be an alternative to the Copyright Alert System, a voluntary initiative many leading programmers and distributors like Comcast have been utilizing since February. Other CAS participants include AT&T, Verizon, Time Warner Cable and Cablevision, as well as all studios affiliated with MPAA.
  • Using pirated content as a platform to drive legal transactions reflects an alternate philosophy regarding copyright infringement, one that sees the illegal activity less as a crime that requires punishment and more as lead generation to a consumer whose behavior is borne out of inadequate legitimate digital content options.
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  • But there are a few crucial differences: With the new conversion strategy, the notification would occur in real time. Though not instantaneous, it would be a good deal faster than CAS, which sends subscribers e-mails, voicemails or browser-based messages that can occur weeks after the alleged piracy takes place.
Carri Bugbee

Twitter Gets TV Tie-Up Deal With Comcast - Peter Kafka - Media - AllThingsD - 0 views

allthingsd.com/...with-an-ambitious-comcast-deal

socialTV television Twitter comcast social TV

shared by Carri Bugbee on 31 Oct 13 - No Cached
  • The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.
  • “We want to make the conversation on Twitter lead to consumption,” said Sam Schwartz, Comcast’s chief business development officer.
  • The deal also includes an “Amplify” advertising deal with Twitter, where Twitter and NBCUniversal will both sell ads against short video clips from the programmers’ shows.
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  • But Schwartz said the two companies should be able to get the button to appear using hashtags fairly shortly, and may even have that ability ready for next month’s launch.
Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

second screen 2nd screen social tv TV everywhere television tv Twitter

shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
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