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Carri Bugbee

Viggle Makes A DVR Connection | Multichannel - 0 views

  • “We expect to see the Add-to-DVR option drive tune-in among consumers, as they are reminded about their favorite shows through websites, banner and mobile ads,” said Viggle president and COO Greg Consiglio, in a statement. “As an added benefit, viewers who check into any TV programs with the Viggle app will earn points that can be redeemed for free movies, TV shows and music at Viggle.com.”
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 1 views

  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
Carri Bugbee

3 in 10 TV Sets Globally Forecast to be Internet-Connected by 2020 - 0 views

  • The number of smart TVs, meanwhile, is expected to triple between year-end (124.4 million) and 2020 (346.3 million) and be the primary connected device, at 36% share of the total.
Carri Bugbee

Are Young People Watching Less TV? (Updated - Q2 2014 Data) - 0 views

  • traditional TV viewing among 18-24-year-olds in Q2 2014 was down by 11.7% year-over-year. Between Q2 2011 and Q2 2014, weekly viewing fell by 21.7%, a sizable figure.
  • TV viewing by 18-24-year-olds; the weekly average has now dropped on a year-over-year basis for at least 10 consecutive quarters.
  • in the space of 3 years, Q2 TV viewing by 18-24-year-olds dropped by more than 5 hours per week. That’s a considerable amount, equivalent to roughly 45 minutes per day.
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  • American adults watch an average of 4 hours and 36 minutes of live TV per day, as opposed to half-an-hour watching time-shifted TV, 11 minutes using a game console, 1 hour and 7 minutes using internet on a computer and 1 hour and 25 minutes using a smartphone.
  • The difference in declines between the viewing population and the 18-24 population as a whole suggests the growing presence of “cord-nevers” – people who have never subscribed to a pay-TV service and are instead getting all their programming options from OTT services. It also means that TV’s grip on its young viewers remains, but is loosening.
  • In Q2, 12-17-year-olds watched an average of 18 hours and 58 minutes of traditional TV per week, representing a 14-minute-per-day year-over-year decline. That’s an uptick from recent declines.
  • African-Americans viewers continued to consume the most TV on a monthly basis in Q2, more than double the amount of time spent by Asians, who spent the least amount of time watching TV (206:03 vs. 83:02).
Carri Bugbee

Dish's Charlie Ergen: In the future, most TV viewing won't happen on TV - Tech News and... - 0 views

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    @jank0
Carri Bugbee

New S3 Research Paper Tackles Casting, Names Top Second Screen Apps : 2nd Screen Society - 0 views

  • If done right, “casting” just might be the “killer” app the second screen world has been looking for.
  • The report pinpoints which apps are resonating with consumers (and why), and focuses on the new role “casting” content is playing in the second screen ecosystem.
  • “However, we also noted several apps — including Amazon Instant Video, M-Go, and several TV Everywhere services — that currently have no identifiable casting experience,” said Chuck Parker, chairman of the 2nd Screen Society.
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  • The second screen apps earning the highest praise in the report:

    • NextGuide, a personalized TV listings guide designed for the iPad.
    • BuddyTV, a universal TV search and recommendation portal.
    • Beamly (formerly Zeebox), a social TV and networking platform geared toward mobile devices.
    • Viggle, which offers engagement incentives for consumers to earn points for real-world rewards.
    • The USA Anywhere TV Everywhere app.
    • The HBO Go TV Everywhere app.
    • The NCAA March Madness app created by Turner and CBS.
    • SmartGlass, the game-centric second screen endevour Microsoft launched for the Xbox platform.
    • ConnectTV, which offers consumers the ability to clip and share a short clip of the show they’re viewing.

  • report also delves into the two major use-cases of second screen apps: the second screen as a companion experience and as a multi-screen viewing experience; and examines how developers and publishers have taken advantage of 4G LTE networks to create second screen apps experiences — especially for sporting events — that allow for seamless access in and out of the home.
Carri Bugbee

Aereo Supreme Court decision sparks many competing interestsnScreenMedia - 0 views

  • “By defining the services as cable companies, they provide a path to finally change the way consumers get their television and cut the cord without losing out on key programming,” he said.

  • Mr. David pointed out that by classifying Aereo as a cable company the court in effect overturned a previous decision which outlawed a similar service called Ivi. Ivi delivered broadcast television over the Internet and sort to pay a minimal royalty fee for the privilege.
  • The court at that time said that Ivi was not a cable company. Mr. David said that FilmOn is finalizing the certification process for qualification for this fee and that the company will soon be able to provide local network TV service in the 18 cities it is active in.
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  • if cable companies believe that their old ways of doing business are protected by the Aereo Supreme Court decision, they are clearly misguided.”
Carri Bugbee

Tensions remain between programmers and pay-TV industry | nScreenMedianScreenMedia - 0 views

  • Factoid: 21.6% of pay-TV subscribers have downloaded their operators TV-Everywhere app to their connected device. Of those, just 30% use it more than once a week.
  • “Authentication is a barrier to usage. I bet half the audience doesn’t know what their user name and password is.
  • “It’s not unreasonable to assume that roughly, essentially we charge customers 20 cents a viewing hour. That is a staggeringly good value by any measure.” Rob Marcus, TWC

    “I’m concerned we are reaching a tipping point. Where we begin to price some customers out of the market” Jerald Kent, Chairman & CEO, Suddenlink Communications

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  • Factoid: A majority of brand marketer and advertising agency executives expect original digital video programming to become as important to their business as television advertising within the next 3 to 5 years.

Carri Bugbee

Twitter and Facebook face increasing social TV competition | TVBEurope - 0 views

  • Yahoo’s multimedia blogging platform Tumblr is already co-operating with Viacom to offer advertising opportunities around top Viacom TV programming, such as the MTV Movie Awards. It also recently commissioned research into its social TV engagement, positioning it as a direct competitor to Twitter.
  • The Voice USA runs its social TV engagement across multiple other social networks and mobile apps, including Google+, Keek, Pinterest, Snapchat, Tumblr and YouTube, plus Facebook’s Instagram and Twitter’s Vine.

  • Twitter, Facebook, WeChat and Sony have all launched rival World Cup social TV services.
Carri Bugbee

Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns - 0 views

  • evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift.
  • lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.”
  • The Social TV Lab findings, compiled from various sources, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-tweet surveys, looked at results for campaigns from 15 U.S.-based SMG clients as well as general social TV engagement.
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  • study found that people who use Twitter while watching TV are more engaged with shows and advertising, and therefore more valuable to marketers, than people who watch without Twitter.
  • or brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
  • sales increases of 4% on average in households exposed to ads on Twitter and TV vs. just TV ads alone.
  • 3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
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