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Forrester Blogs › Marketing & Strategy › eBusiness & Channel Strategy Professionals › Henry Harteveldt Gogobot Leverages Social To Enhance Travel Posted by Henry Harteveldt on November 15, 2010 Blog post info and actions 0 Recommendations Print Email 0 comments Blog post body tweetmeme_url = 'http://blogs.forrester.com/henry_harteveldt/10-11-15-gogobot_leverages_social_to_enhance_travel'; Forrester estimates that in 2010, $80 billion of leisure and personal travel will be bought online

more than 7 in 10 online leisure travelers in the US use social media

she can choose to target her request to selected friends whose experiences or tastes may be more closely aligned to hers. A user can also ask the entire Gogobot community or her Facebook friends, since Gogobot can be integrated with the user’s Facebook account.

puedes poner directamente en tu web o blog los comentarios de Facebook y facilitar a los visitantes que dejen un comentario sin necesidad de registrarse ni dejar sus datos, además que al publicar el comentario en tu blog automaticamente (si la casilla correspondiente está activada) se publicará en el muro del usuario, lo que ayudará a dar más visibiliad a tu web.

Regla 9. Conozca como llegar a su audiencia

Regla 8. Participe

Regla 10. Cree contenido

half of Tumblr’s 14 million daily posts are image-based

Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.

“I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”