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shared by Ananda K. Nunez on 21 Mar 11 - No Cached

half of Tumblr’s 14 million daily posts are image-based
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Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.
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“I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”
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Yes, Tumblr can be a time suck if you don’t have clear objectives — but seeing as how the service is free, if you use it correctly and target your audience, you’re not going to be losing any money by joining. Granted, you probably won’t be pulling in the dollars directly via Tumblr, either, but you will be engaging with your customers, and perhaps building a stronger base for future business.
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