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Ananda K. Nunez

Las mejores agencias para promover México: FCH - 0 views

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    El Presidente de México, Felipe Calderón Hinojosa habla sobre el relanzamiento de la imagen de México a través de un proyecto de publicidad integral para el país, centrado en las relaciones públicas, que ya no sólo van dirigidas a los medios tradicionales de publicidad. \nAborda la industria turística.\n- El Universal - México
Ananda K. Nunez

Cómo calcular el ROI de tu Campaña de Social Media - 0 views

  • According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return
  • unique visits, page views, followers, demographics, frequency, bounce rate, length of visit
  • Quantitative Metrics:
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  • Qualitative Metrics:
  • ROI Metrics:
  • metrics that have an emotional component
  • percentage of people you converted from a prospect to a customer on your e-commerce site, or how many people you converted from a prospect to a client on your B2B website
  • Customer Lifetime Value
  • the amount of revenue a customer will bring to your company over the course of their lifetime with your brand.
  • Once you know your CLV, you can decide how much you’d like to invest to acquire a customer. This is called your Allowable Cost Per Sale.
Ananda K. Nunez

Facebook Ad Essentials for Travel and Tourism Businesses  - 0 views

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    Descripción paso a paso para crear un anuncio en Facebook
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