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"Quick Take Growth in hotel shoppers and increase in international traffic led to a 20% increase in 2012 revenues and a 23% y-o-y increase in Q4 2012 revenues. Traffic on TripAdvisor increased by 45% y-o-y. We estimate the user base to further expand in the future. More than 30% growth in hotel shoppers led to a 24% y-o-y increase in click-based revenues. With more than 75% growth in traffic, Asia-Pacific was one of the fastest growing markets. Increasing investment in social & mobile platforms increase traffic flow for TripAdvisor."

"Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."

The PhoCusWright Consumer Technology Survey gathers information about how U S online travelers are using and adopting technology when discussing, shopping for and booking travel This Third Edition has a particular focus on social media and mobile technology, both of which continue to grow in usage.

"Cabe apuntar que la presentación comienza con un punto de humor. Y es que según indica Joyce, todo empezó hace 2.000 años cuando se dio el primer caso de overbooking, ya que una mujer embarazada y su marido se vieron obligados a pasar la noche en un establo debido a la falta de plazas en el hotel local..."