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Jorge Acosta

World Economic Forum - Travel & Tourism Competitiveness Report - 0 views

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    "Switzerland, Austria and Germany have the most attractive environments for developing the travel and tourism industry, according to the third annual Travel & Tourism Competitiveness Report, published by the World Economic Forum. Among the top ten, France (4), Canada (5), Sweden (8) and Singapore (10) post improvements. The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), which measures the different regulatory and business-related issues that have been identified as levers for improving travel and tourism competitiveness in countries around the world."
Jorge Acosta

The Travel & Tourism Competitiveness Report 2013 | World Economic Forum - The Travel & ... - 0 views

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    "Under the theme "Reducing Barriers to Economic Growth and Job Creation", The Travel & Tourism Competitiveness Report 2013 assesses 140 economies worldwide based on the extent to which they are putting in place the factors and policies to make it attractive to develop the travel and tourism sector. Read the full news release for more information."
Jorge Acosta

Social Media and The Tourism Industry - 0 views

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    Taking a summer vacation as a reward for working hard all year long is ingrained in our culture. The significance of these annual trips goes far beyond well-deserved relaxation. Local economies depend on tourism dollars to thrive, and, in some cases, just to function.
Jorge Acosta

bcg.perspectives - The Digital Road to Earning Travelers' Trust - 0 views

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    "Digital marketing in travel and tourism is quickly developing into much more than another e-commerce channel for companies to manage. Online and mobile interaction is becoming the most frequented and substantive interface between travel companies and consumers (other than the actual hotel, resort, airline, or cruise experience, of course)-and therefore a defining medium for travel brands."
Ananda K. Nunez

Facebook Ad Essentials for Travel and Tourism Businesses  - 0 views

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    Descripción paso a paso para crear un anuncio en Facebook
Jorge Acosta

The Secrets to TripAdvisor's Impressive Scale - Jeffrey Bussgang - Harvard Business Review - 0 views

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    "Scaling is hard. Really hard. As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale."
Jorge Acosta

When Crisis Strikes, Ogilvy PR Tells a New Tale, Takes the Show on the Road and Saves M... - 0 views

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    "What happens when your brand loses its voice-when poor product reviews, social media scrutiny or breaking news blunders speak for it? Moreover, what happens when your brand represents the image of one of the world's most populous countries, and it is outright blotched by headlines and hearsay? Such was the case in 2011 when newspapers, magazines and television screens were saturated with scenes of Mexico's drug seizures, cartel crimes and kidnappings. The once-celebrated south-of-the-border Shangri-la was swiftly scratched from the lists of spring breakers, scuba divers and travel agents: The country's consumer market was gone."
Jorge Acosta

Just Tap Here - Technology and Travel - NYTimes.com - 0 views

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    "These days you don't need any of the above to unlock a hotel room, buy a mojito or snap a vacation photo. All you need is, well - you. At hotels like Alma Barcelona in Spain, a scan of your fingertips opens the door to your room. At Ushuaïa Ibiza Beach Hotel in the Mediterranean, you can buy suntan lotion and a sarong with a tap of two fingers. On some Disney Cruise Line ships, facial recognition technology enables onboard photographers to easily group every candid picture they take of you so that you can later browse (read: buy) them."
Jorge Acosta

The trouble with travel distribution - McKinsey Quarterly - Transportation - Strategy &... - 0 views

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    "It's among the biggest e-commerce markets, and maybe its most turbulent. To compete, players must define their place in travel's next wave."
Jorge Acosta

Name your price: The power of Big Data and analytics | Chief Marketing & Sales Officer ... - 0 views

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    "In the travel industry, pricing has always been a tough job. Overprice an airline seat, hotel room, cruise cabin, or rental car today, and you won't get a second chance to move that unsold unit tomorrow. Set the price too low, and you destroy value by selling out limited inventory too soon. No wonder, then, that the industry boasts some of the most sophisticated pricing capabilities anywhere. But in the era of Big Data, those capabilities are looking increasingly outdated and inadequate."
Jorge Acosta

Los viajeros del mundo quieren mantenerse conectados -- CIUDAD DE MEXICO, 20 ... - 0 views

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    "CIUDAD DE MEXICO, 20 de febrero de 2013 /PRNewswire/ -- Hoy en día los viajeros globales se decantan más por una experiencia "de casa a casa", de acuerdo con la más reciente investigación a nivel mundial del líder en reservas online, Hoteles.com. Encabezando la lista de amenidades, las prioridades buscadas en los hoteles son internet, bebidas y alimentos, sobre todo una buena taza de café. El resto es sólo extra."
Jorge Acosta

TripAdvisor's Focus On Hotels, Social Media & Mobile Are Paying Off - Forbes - 0 views

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    "Quick Take Growth in hotel shoppers and increase in international traffic led to a 20% increase in 2012 revenues and a 23% y-o-y increase in Q4 2012 revenues. Traffic on TripAdvisor increased by 45% y-o-y. We estimate the user base to further expand in the future. More than 30% growth in hotel shoppers led to a 24% y-o-y increase in click-based revenues. With more than 75% growth in traffic, Asia-Pacific was one of the fastest growing markets. Increasing investment in social & mobile platforms increase traffic flow for TripAdvisor."
Jorge Acosta

Infografía: Historia de las tecnologías del turismo | Otras Secciones - 0 views

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    "Cabe apuntar que la presentación comienza con un punto de humor. Y es que según indica Joyce, todo empezó hace 2.000 años cuando se dio el primer caso de overbooking, ya que una mujer embarazada y su marido se vieron obligados a pasar la noche en un establo debido a la falta de plazas en el hotel local..."
Ananda K. Nunez

E-Tourism Summit - 0 views

shared by Ananda K. Nunez on 05 Nov 10 - Cached
Ananda K. Nunez

Are you posting video to Facebook? - 0 views

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    De mayo de 2009 a mayo de 2010 se han triplicado las reproducciones de video en Facebook.
Ananda K. Nunez

Cómo hacer llegar tu empresa al turismo extranjero - 0 views

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    Lista de websites relevantes para darte a conocer en el mercado extranjero.
Ananda K. Nunez

Online Reputation Management - 0 views

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    Perspective Magazine (p.50) How to make the most of Facebook, Twitter, YouTube and all the other Social Media sites, and how to handle criticism and complaints along the way
Jorge Acosta

Buscan posicionar a la Riviera Maya en redes sociales - Grupo SIPSE, sipse.com - 0 views

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    PLAYA DEL CARMEN, Q. Roo.- La industria turística de la Riviera Maya buscará conformar su Social Media Club para impulsar y dar a conocer proyectos e iniciativas que posicionen internacionalmente a este destino en las redes sociales de internet, de acuerdo a un boletín del consorcio Sunset World.
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