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Building off of Yates article...Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog. Something to think about when applying for internships and jobs in the future!

I agree with you Rya. While I appreciate such innovation, it's difficult for me to comprehend the privacy issues related with such a thing. Doesn't LinkedIn suffice anymore?

I agree with both of your comments Rya and Raman. There really does seem to be a privacy issue here. I suppose with all the recent competition for work, employers are looking for ways to distinguish candidates (doesn't seem fair). Although we started off building our "online presence" for personal reasons, there appears to be a need to build a public professional presence as well. Perhaps the trick is to keep your personal account private to maintain our sense of privacy and start building an online professional profile that is public. Blogging about a professionally related topic, linking field-specific articles etc. might be the way to get noticed.

Some great tips on perfecting your personal online presence, or social media strategy.

What an acerbic article on a pretty cool innovation. "This, incidentally, is quite disconcerting; bluetooth technology is already making it harder to spot lunatics on the street. Time was when muttering audibly to a disembodied presence or pair of spectacles would be considered prima facie evidence of diminished responsibility, but no more"

For those of us born before 1990, the rigours of social media can seem like a chore. Though most business owners would agree that a presence on Twitter, Facebook and Pinterest is a necessity in today's competitive market, the question still looms: Who's going to do all the tweeting and posting and pinning?

Interesting article. They may have written the headline just to catch one's attention, but I don't agree that it has to do with your age. I think whomever gets the position of handling the company's social media should be an articulate writer, have strong business etiquette, and a strong understanding of the company's objectives and corporate social responsibility. This can be either a 22-year old or a 50-year old. I don't think age is the question here. Perhaps the headline writer had limited space to work with : )

Interesting how this demographic is increasing its presence on social networks. Something to keep in mind for future digital marketing strategies. "Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period."