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Ever wonder if LinkedIn is really that important for your career? Social media guru Jorgen Sundberg, explore why LinkedIn is more important than Facebook or Twitter - really interesting read. 

Reading about this has given me a new respect for LinkedIn. It seems like it's the new Facebook (in terms of being a media darling). It also made me think about being a "prosumer" and how LinkedIn creates a win-win situation for both recruiters and users.

This article discusses what words were the most used on LinkedIn this past year, the growth of LinkedIn since 2011, and the importance in consideration of 'word choice' on your professional profile.

Thanks Mary! As someone looking to spiff up her LinkedIn this is definitely helpful!

For those of you who heard my educative presentation you probably already know about this but I think it is an interesting new use for LinkedIn.

An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).

This in an interesting study about newsletters and usability issues on a mobile platform, that came to me via some of my Linkedin contacts. I have been responsible for the office newsletter in several workplaces and making the newsletter accessible via mobile phones is definitely something to think about especially as more companies are providing smartphones for employees.

This article is about how social media can influence a company or brand's reputation negatively or positively. The author gives examples of social media backlashes based off of a misguided tweet or one customers posted grievance.

Some great tips for what to avoid when writing content for Twitter, particularly from a corporate viewpoint.

Love that President's choice makes the cut

Building off of Yates article...Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog. Something to think about when applying for internships and jobs in the future!

I agree with you Rya. While I appreciate such innovation, it's difficult for me to comprehend the privacy issues related with such a thing. Doesn't LinkedIn suffice anymore?

I agree with both of your comments Rya and Raman. There really does seem to be a privacy issue here. I suppose with all the recent competition for work, employers are looking for ways to distinguish candidates (doesn't seem fair). Although we started off building our "online presence" for personal reasons, there appears to be a need to build a public professional presence as well. Perhaps the trick is to keep your personal account private to maintain our sense of privacy and start building an online professional profile that is public. Blogging about a professionally related topic, linking field-specific articles etc. might be the way to get noticed.