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Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  

Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.

Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.

When an alum announces on Twitter that he or she just landed an exciting new job, his alma mater’s social media manager might reach out with a quick, congratulatory tweet. But what happens after that? Does the social media manager alert the school’s career center that the alum has a new job and might be in a position to mentor current students (or even hire them)? Does the social media manager relay to the fundraising/development office that the newly successful alum might now have the financial resources to give money?Imagine another scenario: A high school freshman asks a question on a university’s Facebook Page about an academic program, indicating that he or she can’t wait to apply for admission in three years. Does the school’s social media manager simply answer the question and offer a friendly, “We’d love to have you!” or does he or she alert the admissions office that a particularly enthusiastic high school freshman has made an inquiry via Facebook?

Set up some Google Alerts to see what’s being said about you online.

discuss tips for hiring a great cater and give your visitors ideas on how caterers price events. Discuss trends in the industry, and you can also provide ideas for what works best for different event types.

Your blog is also a great place to post photos and recaps of successful events.

search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event

#1: Find Local People Using Tweets Near You

Search Twitter for your city name.

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).

#1: Martell Home Builders

Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.

#2: Zappos