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Enrique Rubio Royo

Business and Web 2.0 An interactive feature - McKinsey Quarterly - Business Technology ... - 0 views

  • how organizations are using Web 2.0 technologies
  • the emerging trends in Web 2.0 adoption.
  • the survey’s core questions
  • ...4 more annotations...
  • blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis.
  • Our survey examines the business use of 12 technologies and tools
  • interactive archive
  • to evaluate their use of and satisfaction with Web 2.0.
  •  
    Resultados acumulados durante 4 años (magnífica visualización) por McKinsey acerca de ¿cómo están usando las empresas la web 2.0?, 'Uso y satisfacción de las empresas con la web 2.0', analizando 12 tecnologías y herramientas 2.0.
Enrique Rubio Royo

How companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - ... - 0 views

  • The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
  • benefits such as increased knowledge sharing and more effective marketing
  • a measurable effect on the business
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  • we have tracked the rising adoption of Web 2.0 technologies, as well as the ways organizations are using them
  • are deriving measurable business benefits from their investments in the Web
  • We asked them about the value they have realized from their Web 2.0 deployments in three main areas
  • within their organizations
  • externally, in their relations with customers
  • in their dealings with suppliers, partners, and outside experts.
  • 69 percent
  • measurable business benefits
  • more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues
  • Companies that made greater use of the technologies, the results show, report even greater benefits
  • for example,
  • the factors driving these improvements
  • management practices that produce benefits
  • types of technologies
  • organizational and cultural characteristics
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,”
  • Web 2.0 technologies improve interactions with employees, customers, and suppliers at some companies more than at others.
  • factors that contribute most significantly to the successful use of these technologies.
  • adoption, breadth of employee use, and satisfaction
  • We then analyzed how these scores correlated with three company characteristics: the competitive environment (using industry type as a proxy), company features (the size and location of operations), and the extent to which the company actively managed Web 2.0.
  •  
    "We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a "networked company,"
Enrique Rubio Royo

¿Qué será la empresa 2.0? 5 Claves decisivas. - 0 views

  • tendencias
  • que tienen que ver con el imparable impacto de la economía digital y la web 2.0 en todas las organizaciones y en especial en la gestión de los Recursos Humanos.
    • Enrique Rubio Royo
       
      Magnífica INTRO para el curso eProfesional (impacto de la economía digital y la web 2.0, en todas las ORGs (marketing, RRHH, )y sus personas (directivos y colaboradores). Valores 2.0. Justificación de la formación que roponemos
  • 1. La selección de empleados se realizará en las redes sociales.
    • Enrique Rubio Royo
       
      Interesante para desarrollo de formación orientada al 'empleo' de jóvenes (40% en paro), relacionarlo con CV EuroPass y Mahara.
  • ...9 more annotations...
  • INESDI
    • Enrique Rubio Royo
       
      interesante analizar la oferta de formación que proponen
  • 2. Incrementará la demanda de las nuevas profesiones de la economía digital.
    • Enrique Rubio Royo
       
      Justificación clave para nuestra oferta formativa del perfil del eProfesional)
  • El desarrollo de la economía digital requiere nuevas especialidades. Transformándose las profesiones existentes y apareciendo profesiones totalmente nuevas.
  • selección de personal de Disneyland París, a través de Facebook http://www.facebook.com/disneylandpariscasting
    • Enrique Rubio Royo
       
      selección de personal en RSs (ejemplo en facebook)
  • Infojobs)
    • Enrique Rubio Royo
       
      Ejemplo donde depositar mi CV para buscar trabajo
  • 3. Será necesaria la formación en habilidades digitales.
    • Enrique Rubio Royo
       
      relacionarlo con el modelo suricata de ecompetencias. Identificar qué habilidades se requieren para el eProfesional, deberian éstas justificar nuestra oferta.
  • 4. Las marcas se apoyarán en sus empleados para desplegar su estrategia de social media.
  • RRHH 2.0, un camino para tener empleados y clientes felices.
    • Enrique Rubio Royo
       
      Valores 2.0
  • 5. Se incrementará la transmisión del conocimiento interno gracias a las herramientas colaborativas.
Enrique Rubio Royo

Implementing Enterprise 2.0 : some examples - Social Media In Learning - 0 views

  •  
    "Implementing Enterprise 2.0 : some examples"
Enrique Rubio Royo

5 Stages of Workplace Learning - Social Media In Learning - 0 views

  • how we believe a collaboration platform will replace the LMS  as the core (learning) system in use in organistions
    • Enrique Rubio Royo
       
      En paralelo debe existir perfil 'eAprendiz' y responsables que lo promuevan en la ORG, para llegar al aprendizaje en el puesto de trabajo. El eAprendiz asume claramente el 'mindset' asociado a 'workflow learning', quien lo debe asumir, pues, es la dirección )directivos y ORGs 2.0). eAprendiz,
  • change from focusing exclusively on centrally diirecting and managing formal learning (aka training) in a LMS to supporting and enabling a collaborative approach to learning and working across the enterprise.
  • The difference between Stages 1-4 and Stage 5 is actually NOT just about a change in tools but a change in mindset.
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  • the key mindset changes that will move organisations
  • recognising that working=learning; learning=working
  • understanding that informal learning needs to be enabled, supported and encouraged - but not designed or managed "letting go", so that there is a move from learner control to learner autonomy realising that autonomous, independent and inter-dependent, self-directed learners are essential  in an agile organisation
  • we, at ITA, believe that in this fast-changing, complex world, this is the place that organisations need to be.
  •  
    del eAprendiz y la ORG 2.0
Enrique Rubio Royo

Despite The Hype, Few Enterprise Workers Embrace Social Software - 0 views

  • few of them are actually using social media for work-related activities
  • The report
  • The Enterprise 2.0 User Profile: 2011
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  • For the most part, the tools that are being used, no surprise, are the public social networks and not ones that operate behind corporate firewalls
  • it is Gen X and not their younger Gen Y cohorts that are burning up the social media networks
  • First
  • curious results
  • Second
  • how can corporations accelerate social media adoption
  • less than a quarter of the respondents feel that social media technologies are vital to doing their jobs,
  • social media users are more productive than non-users
  • several suggestions
  • Evaluate corporate policies on the use of public social tools.
  • Encourage early adopters to invest in their corporate social profiles
  • Find the relevant use cases for social tools and promote them company-wide.
  • Get management to formulate the appropriate social media strategies
  • Recommend and promote the right kinds of technologies company-wide
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    Interesante comentario de ReadWrite acerca del report de Forrester acerca del uso de SW social por parte de trabajadores de la información en USA (Nov, 2011)
Enrique Rubio Royo

Brightidea, Inc. Products - WebStorm - 0 views

  • WebStorm to gather and manage ideas from unlimited numbers of employees or customers
  • Are You Leveraging Employee & Customer Feedback?
  • Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company’s innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services. 
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  • WebStorm
  • is an Idea Collection and Ranking Portal that facilitates the innovation process by allowing organizations to: Collect ideas and feedback from employees about new work processes, cost cutting and new product / service ideas. Solicit feedback & suggestions from customers about product features, new products, marketing and more. Run open innovation contests and competitions - open to the public or existing users.
  • Corporate "Social Networks" for Innovation & Idea Management
  • Businesses have only recently started to realize the potential that Web 2.0 technologies present to the workplace.
  • Incorporating the social networking paradigm in a business environment has many benefits: Increases participation by orders of magnitude over traditional methods. Drastically shortens timeframes of idea collection and evaluation. Promotes collaboration on the creation and refinement of new ideas. Fosters a sense of shared involvement in customers and employees. No end-user training is required.
  • Senior leaders of all types of corporations are pointing to innovation as being critical to the growth and survival of their firms. Yet all too often, internal processes for fostering innovation are lacking.
  • open innovation social network
  • a powerful tool for accessing the creativity and experience of your customers and employees. It can be configured for internal company use or opened up to customers and partners.
  • include: Idea Collection User Voting and Commenting Real-Time Duplicate Checker Microsoft Office Integration Video Uploads (automatic conversion to Flash Video) Single Sign-On (enhanced support for SAML 1.1) Configurable Micro-Site (landing page with company branding) Dashboard reports User Profiles Blogging Capability
  • WebStorm can be configured as the front-end interface to Brightidea’s Platform. Platform is a comprehensive suite of tools used to manage ideas from conception to reality, with modules for research collaboration, cost estimation and revenue forecasting, and more.
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    Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company's innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services
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