Public Radio's Social Media Experiments: Risk, Opportunity, Challenge - 4 views
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samara hartnett on 25 Mar 12I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi
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samara hartnett on 25 Mar 12Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?
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Dean Strautins on 25 Mar 12I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines