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Petray, T.L. (2011). Protest 2.0: Online Interactions and Aboriginal Activists. Media, Culture and Society, 33(6), 923-940. Retrieved March 25, 2012, from Sage Journals Database. http://mcs.sagepub.com.dbgw.lis.curtin.edu.au/content/33/6/923.full.pdf+html This article conveys, that while it is necessary to utilize the tools made available by the digital age, they "should be used to enhance offline activism, rather than to replace it" (p.936). The author has studied an Aboriginal community in Townsville, and the difficulties that activists have faced in gaining momentum in a digital space. Unlike the young tech-savvy protestors in the Arab uprising, or the destructive youths in the London riots, the participants in this community are older and not comfortable with new technology. In this remote community, emails have been favoured when conveying information and organizing meetings online (p.927). However, this has caused difficulties in the disjointed fragmentation of messages, as well as, interfering with a culture that values visual storytelling over the written word (p.930; 927). Similar to, Climate Camp in the UK, the community may have benefited from using some Internet tools, however, face-to-face meetings were found to be more effective when collaborating and organising events. To further their presence online, the group created a Facebook page, allowing people to donate money and support them. However, the lack of success in gaining political momentum is linked to the participants and the current nature of online activism. Whilst the page can facilitate collaboration and organisation, it lost its momentum in the lack of group activity and recent updates (p.933). Due to the current nature of online activism, people can simply 'like' a page or sign a petition to show their support towards a cause, with little to no effort (p

Whilst I totally agreed with the concluding points of this article I found it very hard to identify just which topic this article had the greatest relevance to. It is a reliable source as it is associated with the James Cook University and the author has positioned themselves within the community they are researching. I could draw similarities with one of my articles, Public Radio's Social Media Experiments: Risk, Opportunity, Challenge, (Levenshus, 2007) in that they both reference a resistance to social media opportunities. The reasons for this 'resistance' in both articles could be put down to a lack of knowledge, resource allocation and institutional culture or 'cultural explainations' (Petray, 2011, p. 927). The understanding that 'push-button activism' was more of a feeling of evolvement rather than the translation of any 'real participation', supports the articles offer of a resolution. Any negative ideals about cyber-activism are squashed by the simple resolution of combining offline infrastructures with the online and not just relying on either one. Overall I thought this article was a breath of fresh air. Whilst I realise that 'cyber-activism' has been in the spotlight a lot lately due to the Kony 2012 campaign, I was delighted to read an article that turns its attention to local activism. Aboriginal cultures have always maintained my interest and just recently I viewed the 'Tall Man' exhibition that dealt with the Palm Island death in custody referred to in the article. It had a profound affect on me. I also appreciate that preserving oral histories and the rite to communicate in ones own language has deeply embedded social issues within Australia. This is another reason why this articles direct referencing of Aboriginal activism is refreshing and of great value. Equal access to social technologies is so very important in closing the digital divide both globally and locally. As the article points out only '25%' of the globe have such access (P

Reference: Levenshus, A. 2007. Public Radios Social Media Experiments: Risk, Opportunity, Challenge. Retrieved from http://www.centerforsocialmedia.org/sites/default/files/public_radio_report3.pdf