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This article examines on various factors of uses and gratification on why people utilise media in Youtube. First factor is motivation, where the writers believe that the media behaviour is goal directed and purposive. This motivation is part of the central concept in acquiring media within online space. Youtube technology enable the user to satisfy interpersonal needs and communicate their opinion to others thus creating social bond between users. Secondly, the activity factor explained that Youtube provides a medium to facilitate activities to audience before, during and after media exposure. This activity can influence how audience perceive certain (media exposure) through social interaction. Last factor, which is affinity, described how Youtube enable users to select various channel of media for their own interest. For example, active users tend to create their own video and share with the public, while the less active users may only need to find information or entertainment. These factors relates well with the reading by Wasko (2005), which examine why online users voluntarily contribute knowledge and ideas to help others in online environment.  Following the factors above, the writer also includes the study on user background characteristics that shape their activity on Youtube. This characteristics including: social activities and interpersonal interaction, locus of control where belief is reflected to control events, sensation seeking and innovativeness. The study is based on the quantitative research to support their hypothesis. 

To conclude the article, there was an argument that previously, researchers believed the Internet would blur the lines between mass and interpersonal communication. Through the analytical data that were included, the writer argued that the new social networking sites would blend the mass and interpersonal communication.

The link above only provide first page free sample. For complete version of this reading please access through Curtin Library catalogue Source: Haridakis, P. & Hanson, G. (2009) 'Social interaction and co-viewing with Youtube: blending mass communication reception and social connection'. Journal of Broadcasting & Electronic Media, June 2009, 53(2), p.317 (19) available online through Curtin Catalogue. Additional reference: Wasko, M. M. & Faraj, S. (2005), 'Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice', MIS Quarterly, 29(1), p. 35-57.

I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

Mercea, D. (2012). Digital Prefigurative Participation: The Entwinement of Online Communication and Offline Participation in Protest Events. New Media and Society, 14(1), 153-169. Retrieved March 25, 2012, from Sage Journals Database. http://nms.sagepub.com.dbgw.lis.curtin.edu.au/content/14/1/153.full.pdf+html In this article, the authors aim to identify the use of computer-mediated communication prior to two offline protests, to determine the role and impact it plays on participants. Social media evidently played a strong role in the recent Arab uprising, but unlike the environmental protests studied in this article, there was a widespread urgency for change influencing the use of online resources. The study included FanFest, an environmental festival supporting change in Romania, and Camp for Climate Change, a traditional and direct style protest involving damage to property and blockades, in the UK (p.158-159). FanFest was considered a low-risk event, and Climate Camp was deemed a high-risk event (p.158), due to the level of activism involved. This article is valuable as it determines a correlation between individuals not associated with any activist organizations and their involvement preceding offline events. The idea that potential activists are more likely to attend low-risk events was reinforced, as a large percentage of people who attended FanFest fit this category (p.159-160). The online organization of the festival attracted new participants, as people were able to discuss the event online and collaborate, by offering suggestions to improve future festivals (p.163). The event aimed to engage the public in environmentalism, rather than demand change, like Climate Camp. This enabled people to freely discuss ideas online, without needing to meet in person. This contrasts with Climate Camp, as many participants d

In this article Mercea (2011, p. 155) observes how computer-mediated-communications are contributing to "participation in protest events run by social movement organisations". He aims to study specifically what role online communication plays in the relationship between online and offline environments in relation to activism. This article ties in well with the Kony 2012 campaign I am currently observing and has strong links to an article I read called 'Online Activism' by Guobin Yang. In the two cases Mercea presents, the power of the crowds mediated through computer-communication allows online activism to occur (Yang, 2009, pp. 33). Through interactions on Web 2.0 outlets, Social Movement Organisations have become a force for social change (Mercea, 2012, p.156). Mercea and Yang both agree on the idea that organisations that utilise Web 2.0 platforms are more successful at harnessing crowds, and in doing so promote discussions, real life meeting points, and ultimately plan towards a groups next step in action. The Invisible Children organisation is classified as a 'Social Organisation Movement' and is a prime example of how computer-mediated-communication combined with Web 2.0 platforms facilitates participation. Interactions on Web 2.0 outlets have allowed the Invisible Children's Kony 2012 campaign to become a force for social change. The Kony 2012 campaign reinforces Mercea's observation that interactions online can encourage activism to cross over into the offline environment. The Invisible Children's action plan, focused for April 20th 2012 dubbed 'Cover the Night', enables audiences to actively become involved with the campaign offline while engaging with it online. The success of the Invisible Children's campaign can be pin-pointed to how it was aimed at a particular audience, reinforced by social media platforms, and most importantly how it has harnessed Web 2.0 tools to deliver the mission of the Kony 2012 campaign, to make J

Chatora, A. (2012). Encouraging Political Participation in Africa: The Potential of Social Media Platforms. Institute for Security Studies. Retrieved March 22, 2012 from http://www.iss.co.za/uploads/15Mar2012SocialMedia.pdf This situation report is from the Institute for Security Studies (a pan-African applied policy research institute based in South Africa), and examines the role of social media in facilitating political participation. It uses as its catalyst the recent popular protests dubbed the 'Arab Spring' to explore the possibility of an 'African Spring' protest movement. The report includes case studies on several African countries highlighting difficulties faced by different countries utilising social media, which includes historical experiences, institutional arrangements and socioeconomic and political conditions. Of note are the actions taken in Cameroon where the government blocked the Twitter service for ten days during the Arab Spring protests for reasons of 'national security', and in Uganda when the 'walk-to-work' protests were successfully initiated by protest groups making use of social media such as Twitter, the government suspended the use of social networks causing 'walk-to-work' protests to lose their momentum. The report concludes that despite the severe challenges facing Africans in taking up social media, that ultimately "engaging with these platforms will allow citizens to circumvent the wide range of tactics used to stifle public opinion". I find this report to be a valuable resource as it explores the current environment, requirements, and limitations within Africa for movements to successfully incorporate social media such as Twitter into their political protests.

This article discusses the potential for political protests in African nations, in light of the recent activism in Arab countries. I found this article beneficial, as it clearly highlights the profound difficulties that are faced in some African nations, and discusses elements that are not covered in other articles related to the topic. An element of particular importance was the consideration of historical context when investigating the potential for political activism, both online and offline. The widespread poverty and clear digital divide between some people in Africa, is of significance as many choose to engage in activities of survival, rather than that of political action (Chatora, 2012, p.4). Computer literacy skills and the willingness of people to disobey controlling governments must also be considered, as people in Angola have shown no signs of retreating from political discussion and the organization of protests online, compared to people in Cameroon and Zimbabwe who are facing various difficulties against repressive regimes (Chatora, 2012, p.9-10). The importance of historical context clearly resonates with the article I discussed - "Protest 2.0: Online Interactions and Aboriginal Activists." The Aboriginal activists were uncomfortable with using new technology, due to a lack of computer literacy, as well as, the evident interference it made with the historical context of communication in their culture, as visual storytelling is favoured over the written word used online (Petray, 2011, p.927). This article adds value to the discussion of political activism as it is of great relevance to the topic and appears to be a reliable source of information. Whilst it does comment on various elements not covered in other articles, it also highlights an area of significance regarding the uptake of social media in African nations - clearly implying that there will be future developments in this area of research. Reference: Petray, T.L. (20

The introduction of this chapter captivated me because it defined that Youtube is not just a media space for user to consume media but it acts as a platform that provides social networking framework which enable young people to create and share original content while making social connection virtually. This article explains how Youtube has created a participatory culture within young people. The easy and interactive features in Youtube have enabled young people to be pro-active within the online community. By collaborating online through Youtube, young people can express their identity through their creativity, seek support from peers (either from family, close friend or even strangers who have similar interest), learn new skills by watching other people tutorial and engage in public space.  To understand how Youtube enables participatory culture, this article provides thorough explanations on how the framework is supported. There are five different characteristics that form participatory culture in Youtube, these are: low barrier of artistic expression and civic engagement, strong support for creating and sharing project, informal setting of mentorship, belief of the importance of contributions and a sense of social connection. These characteristics illustrate how Youtube users especially young people engage to communicate and exchange ideas with other users virtually. 

Source: Chau, C. (2010), YouTube as a participatory culture. New Directions for Youth Development, 2010: 65-74. Available online at http://onlinelibrary.wiley.com/doi/10.1002/yd.376/pdf

I found the statistical information in this article very revealing and insightful. But I did find it hard to place within the overall topic. The ability for youth to 'explore identity' and 'acquire new skills' as the article states, are themes that seem to be synonymous when youth cultures are in focus. With this in mind I would assume that this article has relevance to the Knowledge Production and Higher Education topic. I was particularly interested when the article explained the affects that commenting on videos and video view counts can have on video production. As they highlight 'feedback interactions' are crucial to motivating users to create new content. This could either be a new video or increasing circulation of a video with in the community. Just recently there has been a lot of focus on adolescent users of you tube in the media (3 high school girls suspended due to a video they uploaded to youTube). It is no wonder that the participatory nature, or non- participatory (viewing but not creating or commenting) nature of youTube appeals so much to a youth culture. YouTube simply provides a non-confrontation space where youth can determine their own level of participation enabling it to be used as tools for knowledge production and Higher Education. However as the ability for videos to go viral increases and the frontiers of social media expand, I worry the 'empowerment' of youthTubers isn't being backed up by public broadcasting education and as with all higher education, there needs to be a basic level of knowledge already in place and a set of standards.

Petray, T.L. (2011). Protest 2.0: Online Interactions and Aboriginal Activists. Media, Culture and Society, 33(6), 923-940. Retrieved March 25, 2012, from Sage Journals Database. http://mcs.sagepub.com.dbgw.lis.curtin.edu.au/content/33/6/923.full.pdf+html This article conveys, that while it is necessary to utilize the tools made available by the digital age, they "should be used to enhance offline activism, rather than to replace it" (p.936). The author has studied an Aboriginal community in Townsville, and the difficulties that activists have faced in gaining momentum in a digital space. Unlike the young tech-savvy protestors in the Arab uprising, or the destructive youths in the London riots, the participants in this community are older and not comfortable with new technology. In this remote community, emails have been favoured when conveying information and organizing meetings online (p.927). However, this has caused difficulties in the disjointed fragmentation of messages, as well as, interfering with a culture that values visual storytelling over the written word (p.930; 927). Similar to, Climate Camp in the UK, the community may have benefited from using some Internet tools, however, face-to-face meetings were found to be more effective when collaborating and organising events. To further their presence online, the group created a Facebook page, allowing people to donate money and support them. However, the lack of success in gaining political momentum is linked to the participants and the current nature of online activism. Whilst the page can facilitate collaboration and organisation, it lost its momentum in the lack of group activity and recent updates (p.933). Due to the current nature of online activism, people can simply 'like' a page or sign a petition to show their support towards a cause, with little to no effort (p

Whilst I totally agreed with the concluding points of this article I found it very hard to identify just which topic this article had the greatest relevance to. It is a reliable source as it is associated with the James Cook University and the author has positioned themselves within the community they are researching. I could draw similarities with one of my articles, Public Radio's Social Media Experiments: Risk, Opportunity, Challenge, (Levenshus, 2007) in that they both reference a resistance to social media opportunities. The reasons for this 'resistance' in both articles could be put down to a lack of knowledge, resource allocation and institutional culture or 'cultural explainations' (Petray, 2011, p. 927). The understanding that 'push-button activism' was more of a feeling of evolvement rather than the translation of any 'real participation', supports the articles offer of a resolution. Any negative ideals about cyber-activism are squashed by the simple resolution of combining offline infrastructures with the online and not just relying on either one. Overall I thought this article was a breath of fresh air. Whilst I realise that 'cyber-activism' has been in the spotlight a lot lately due to the Kony 2012 campaign, I was delighted to read an article that turns its attention to local activism. Aboriginal cultures have always maintained my interest and just recently I viewed the 'Tall Man' exhibition that dealt with the Palm Island death in custody referred to in the article. It had a profound affect on me. I also appreciate that preserving oral histories and the rite to communicate in ones own language has deeply embedded social issues within Australia. This is another reason why this articles direct referencing of Aboriginal activism is refreshing and of great value. Equal access to social technologies is so very important in closing the digital divide both globally and locally. As the article points out only '25%' of the globe have such access (P

Reference: Levenshus, A. 2007. Public Radios Social Media Experiments: Risk, Opportunity, Challenge. Retrieved from http://www.centerforsocialmedia.org/sites/default/files/public_radio_report3.pdf

Torrent etiquette is more than just good manners, it is a tool by which bittorrent sites promote collaboration and organisation between users. Torrent etiquette has many faces, it is frequently a formal mechanism such as seeding ratios needed to stay on site or the instructions of Admin on discussion boards, yet it is also something which users proliferate themselves purely through the course of interaction. Etiquette allows bittorrent communities to solidify user collaboration. There are 1,090,000 results for 'torrent etiquette' on google, this page presents one net user's guide to the subject. That bittorrent has evolved to the point of having a widely understood etiquette says something: strangers need just a very basic framework to be able to come and work together collaboratively. Before, people would download individually, now, with a little guidance a group of people from all over the world, with different intents, schedules and backgrounds can work as a coherent entity, each individual not only gaining his or her needs but contributing to the needs of the group. Aside from some specific information on ratios and multiple accounts, Brooks' advice is very simple, "If someone uploads something you happen to like, click the thanks button. If there's a forum, say hi. If a tracker has a list of requests to fill then see how you can help out." Etiquette provides boundaries to the crowd and by looking closely at its form we see that its is very close to the ethics we live by in day to day life. Thus, we realise the power the internet has in connecting people and concatenating the work of individuals into that of an organisation. References Brookes, T. (2010). Torrent Etiquette: How to avoid getting banned from private trackers . Retrieved 20th March from http://www.makeuseof.com/tag/bittorrent-etiquette-avoid-banned-private-trackers/.

This page, rather than looking mostly at rules like my articles, also addresses etiquette, at least for private torrent trackers. Although some of the etiquette described could be applied to public torrent trackers, it is mostly relevant only to the more exclusive private torrent trackers. Rather than this being a weakness of this page for the subject, it is useful to note that fair use and courtesy by people using BitTorrent is much more likely to happen in smaller communities, and doesn't necessarily apply to BitTorrent as a whole. The collaboration that occurs through BitTorrent becomes more like collaboration when it is governed by these kinds of social interactions between users in the same private community. This page mentions ways which users can help out other individuals, for example by looking at someone's list of requests, or hitting a "thanks" button on someone's torrent. These seem much more specifically collaborative interactions than what occurs through the actual BitTorrent downloading process, where everything is automatic. Overall this is an interesting page, but I would suggest keeping in mind that the etiquette described doesn't apply directly to all BitTorrent activity. Many users going through public torrent trackers likely don't feel any kind of reason to observe any of this etiquette and will share what the protocols of BitTorrent make them share.

Like the many articles that I looked at a few weeks ago, Brookes gives us a brief introduction into how private tracking helps to create mechanisms for interaction and how these websites promote a good social etiquette and overall community for users. He shows a similar opinion to many others in that people do not require much in order to feel part of a community. According to Brookes, the introduction of communities to the bit torrent world, has taken away the more individualistic downloader. Through the private trackers it has seen these collaborative communities sprout up and instead of individuals selfishly downloading for themselves they are now working and contributing for others and are helping the whole group function. His overall belief that the etiquette element of these communities is key and that if they are to function properly, that each person should be willing to help out when required. As I mentioned, many of the other articles that I reviewed, for example Incentives in Bit Torrent Induce Free Riding (2005) written by Jun, S., Ahamad are of a similar opinion that private trackers are improving the communal and collaborative features of bit torrent and have made it something that people are encouraged and enticed to participate in.

Youtube has lowered the barriers for amateurs to upload their video online, this allows users to share content to large scale of audience. This article explores on how nonprofessional users connect to the mass at many different levels. Based on the quantitative research in this article there are combination of elements that contribute to the usage of Youtube: primary level by identifying the video narrative content from as expressing idea or opinion to displaying skills (music, sports, etc.) and secondary level by analysing the creativity made by the users and whether the production of creativity covey message about the uploader's personality traits.  The first study analyse the varieties of narrative contents uploaded in Youtube. The contents available consist from personal creativity that contain self-made sound and images, remix creativity containing both self made footage and drawing on popular culture, and borrowed creativity that consists third party performances that were rarely edited The study on the second level analyse the personality traits of the uploader which classified into: actual and ideal self when opening their personality to the audience in the online environment.   Youtube producers use their creations to connect socially by uploading their videos and sharing them to the public. This highlighted the needs of 'strong social orientation and the desire to engage in social interaction' within online environment. The collective works available on Youtube has blurred the line between authors and audiences, creators and consumers as well as experts and amateurs. 

Source: Courtois C., Mechant P., De Marez L. (2012) Communicating creativity on YouTube: what and for whom? Cyberphsychology, behavior and social networking. March 2012, 15(3): 129-134. Available online through Curtin Library Since the publication quite recent, to access this reading please go to Curtin Library catalogue and find the article through journal name.

This is a page from BitTorrent.com's Idea Bank, a messageboard where people can post the ideas they would like to see adopted by BitTorrent's programmers. This page can be used as a text in the way that it demonstrates the user attitudes toward collaboration in bittorrent. The page shows conversation in fourteen posts. Firstly, we see something of the ideology of bittorrent, coming from the culture of Open Source software it actively invites the user's input into development. The conversation is interesting because it presents distinct 'for' and 'against' arguments on the inclusion of a 'thank you pop up'. The context of the page is salient, sitting at number two in popularity on the requests board, one realises that not being able to say thanks to peers is of concern to members of the swarm. The majority of commenters see the 'thank you pop up' as a good thing (nine 'for' comments to four 'against') stating sentiments of altruism, politeness and an intent to strengthen relationships within the bittorrent community. User Jp comments: "The world would certainly be a better place to live in, if only it's people would start to be kind toward those who share. To become more polite is a small step for man and a bigger one for humanity. I will surely pop one up (a thank you window) to the man who will spread the code for a better living." On the other hand the 'against' comments relate statements as to why a 'thank you pop up' is actually harmful to bittorrent community, Jimmy Hendrix posting: " I absolutely.......... absolutely do NOT want a feature to say thanks, chat, or get to know anybody that I'm downloading from. I want to stay as anonymous and impersonal as possible. Viren......you do know that this is still illegal? request/ban viren chocha." While the swarm is by nature anonymous, users do you yearn for a way to extend a warm hand to members they are collaborating with. Whilst the extralegal nature of bitorrent inhibits the devel

This suggestion combined with the much polarised reactions in the comments section is worth looking at and thinking about. Although the majority of the comments are positive and there are a significant amount of votes for this feature, five out of fourteen of the comments are either against it or express that they would not want to use it by bringing up issues like anonymity as well as legal issues. Unlike the interactions within the close social group looked at in the paper "BitTorrents and Family Guy: teenage peer group interactions around a peer-to-peer Internet download community", it seems that some of the users' who made comments about this suggestion do not want to make contact with other BitTorrent users, perhaps because the illegal nature of the exchange makes them feel uncomfortable. Their perspectives suggest that they just want to use BitTorrent for downloading and uploading, and not directly as a kind of community. I think they may have a point, and real life social groups as well as online communities seem to function fine without communication being possible directly within BitTorrent programs. It is interesting to think if file-sharing was less taboo, perhaps it would be more acceptable for social features like this to be directly integrated into the platforms.

This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/

Steal this Film is a documentary about bittorrent culture centred around the story of the Swedish torrent tracking website The Pirate Bay. In telling their story, the Pirate Bay members relate quite early on that they are not only a filesharing website but also an organisation for free speech. We see bittorrent organisations as situated within the wider context of media piracy and filesharing networks as clandestine organisations that must be diffuse in order to evade detection by anti p2p groups. The Pirate Bay's struggle against media outlets is elevated to a battle against American cultural hegemony. Within this context Kent's (2011) reading of the swarm as a simulacra of group identity can be seen as a defence - a tactic - as deCerteau (1984) puts it for the weak to re-appropriate the power of the strong. Filesharing is a form of protest. By publicising their struggle, The Pirate Bay build a bridge between physical and virtual communities. The film features spontaneous interviews with people on the street."The internet is too big, you can't fight it, (27mins)" says a girl with blue hair. Is she referring to the network of computers which make up the internet, or the strength of communities which practice filesharing, the linkages and solidarity of people across the world? This footage awakens the reader's conceptions of a link between physical and virtual activities, online collaboration breeds a solidarity between users which can echo beyond the activities of the swarm. We see bittorrent used not solely as a method for obtaining entertainment but as a vehicle for ideological struggle. The faces in the movie are conspicuously youthful and one sees that they collaborate not only in terms of files but also in ideas and viewpoints. We see bittorrent as a tool for worldwide collaboration/change. References Certeau, M. (1984), The Practice of Everyday Life. University of California Press, Berkeley. Kent M (2011), 'Strangers in the Sw

Steal this Film, is a short 30-minute documentary that looks at the social politics and debate about file sharing and the bit torrent client, focusing on Swedish torrent tracking website The Pirate Bay. The documentary outlines how file sharing and copyright is a touchy subject within American laws, and through the documentary we are able to hear differing opinions on who is right and who wrong. The various people that are interviewed who are involved with the Pirate Bay take a 'us against the world' approach and make it clear that technically they aren't doing anything wrong, and through the power of free speech they are making their voice heard. Numerous youths are also interviewed and each seem to be of the copyleft opinion that what they are doing is almost some sort of activism, and believe that these torrent communities are un-able to be stopped. I would also have to agree with this as a 'Pirate' myself and also through the learning that I have undertaken while at university, that this excuse by the Movie/Music industry that they aren't being hurt through piracy is totally utterly false and I think as one of the speakers in the video says "We aren't going to wake up one day and find that all music artists have died because of Piracy". In fact I would go as far to say that because of this cry-baby outlook by these industries that the bit torrent and file-sharing communities have been strengthened because of it.

I was taken aback when I went to download 'Steal This Film' and it popped up as a torrent file in BitTorrent. I suppose I wasn't used to, what I perceived as, 'legitimate' content being provided in the form of a torrent. The film stated, "right now ten million people are using BitTorrent" and indeed, at the time of watching, I was also using BitTorrent. One of the things I found admirable, and also a little surprising, was the resilience of the Pirate Bay founders. Even after being raided and shut down by the authorities, their belief in what they were doing, and their advocacy of free speech, was too strong to just let go. I also found the film interesting in its depiction of the various anti piracy campaigns created by Hollywood film studios juxtaposed with the interviews of young people claiming that the amount of money made by Hollywood is "absurd". Even if crew members and writers are suffering at the hands of film piracy, like the people interviewed, I find it difficult to sympathise with Hollywood's view point when you can safely assume that the largest chunk of proceeds made from any film go to the 'talent' and not those people working so hard behind the scenes. Perhaps Hollywood losing money could be considered a positive outcome, as so many subpar films probably should never have been made in the first place. Perhaps having less money to fund any film on a whim will lead film studios to choose their projects more carefully, resulting in the delivery of quality rather than quantity to film consumers.

As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.

Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf

This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc

Hasan, H., & Pfaff, C.C. (2006). The wiki: an environment to revolutionise employees' interaction with corporate knowledge. OZCHI. 11(24-26). Pp377-380. Retrieved 19th March 2012 from http://www.ozchi.org/proceedings/2006/sessions/short-papers/social/hasan-p377.pdf This article focuses on collaborative social software, such as wikis, being used by members to communicate and collaborate electronically within corporate organisations. The authors use the term Knowledge Management (KM) to describe the ways in which wikis can be used within these organisations to share knowledge, create content, distribute documents and edit files. The advantages of using wikis within corporate organisations are that knowledge can be shared quickly and efficiently, allowing editing of pages to be recorded and information to be kept up-to-date. New pages are able to be created and old ones deleted. Editing of pages and knowledge contribution is relatively easy when employing a wiki, even for the novice user. Overall the "wiki takes advantage of the collaborative efforts of all members of the organisation to create an effective library of knowledge" (p.378). Major corporations such as IBM, the Disney Corporation, and British Telecommunications, are three major organisations that have been noted to employ wikis to assist with KM amongst workers. However, some corporate organisations choose not to employ wikis to organise KM for a number of reasons. Wikis may appear to change the organisational structure within companies such that "senior executives may be reluctant to share power with their subordinates" (p.379). There are issues surrounding intellectual property and quality control of information. Privacy concerns also come into play, and conflict may arise if workers are contributing more information or less information to the wiki than other employees. However the authors note that through offering corporate incentives, implementing revision control, and employing u

Corporate knowledge pertains to the inside information that companies need to operate. Internal wikis allow companies to coordinate and collaborate their internal information to streamline the normal business processes. This also allows businesses to spread their business network across many areas and still work cohesively on a common task. Wikipedia can be considered one enormous organization that serves the single purpose of supplying information to the entire globe through the detailed and yet at the same time brief articles. Global networks like this are true representations of collaboration and how steps can be taken in an effort to allow and access the knowledge of crowds. The knowledge of crowds is an idea that there is a bank of information that can be attained by taking the small pieces that each person in the crowd holds. Can corporations use wikis effectively to store information? Who holds the power? With any type of wiki it is important to remember that someone must be in charge of moderating and filtering the information. Or if a wiki is used inside a corporation does that remove the need for a person in charge of filtering? Either way a wiki can be an effective tool in allowing businesses to collaborate without the need to be in the same geographic location.

The poster child of collaboration? A bold statement but is it that far off the truth? Every day Wikipedia helps people around the world find information that is both detailed and related to the topic they have searched. The modern internet is filled with incorrect and purposely misleading information that users can freely access. The user has no idea that the information they are receiving is incorrect so it is quite often trusted. Wikipedia's system of article moderators allows the information to be supplied by anyone but filtered by people considered to be well educated in that chosen field. This means that the information is not as random as other information available throughout World Wide Web. The progression in the Web 2.0 era has been at an exponential rate and Wikipedia has been at the fore front of the revolution as it allows users of the World Wide Web to contribute which is what separates Web 1.0 and web 2.0. So I don't completely agree with the idea that Wikipedia is the poster child of collaboration, however I would suggest that it is the poster child of the Web 2.0 era as it encompasses all that makes the new era so exciting.

I found this article was an interesting read as it discusses Wikipedia's journey in becoming a successful and reliable encyclopedia. While I do consider myself a Wikipedia supporter I did find the article to be incredibly bias in favour of Wikipedia as it speaks extensively with Sue Gardner the Executive Director of the Wikimedia Foundation. The article does briefly touch on some negative points about Wikipedia in hearing from Robert McHenry, author and former Editor-in-Chief of Encyclopedia Britannica (Wikipedia's largest competitor) but soon turns back in favour of Wikipedia explaining that its scientific articles are of similar accuracy to that of Encyclopedia Britannica (Solon, 2011). As this article suggests, Wikipedia is evermore becoming a reliable source of information however people still seem to question Wikipedia's reliability. Here are somethings that I found in my own research that can suggest people's lack of confidence in Wikipedia's reliability: * Wikipedia articles that cover obscure and unusual topics tend to present more inaccuracies and errors than those covering mainstream topics - this is because obscure topics receive less traffic and therefore there is less likelihood of errors being corrected (Ball, 2007). * Wikipedia is not an accurate representation of a vast and diverse crowd, in fact "the encyclopedia is missing the voices of people in developing countries, women and experts in various specialties that have traditionally been divorced from tech" (Manjoo, 2009). * Wikipedia has in the past been subject to vandalism with hoax and defamatory article updates (Ball, 2007). Reference: Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com Manjoo, F. (2009, September 28). Is Wikipedia a Victim of Its Own Success? Time Magazine. Retrieved from http://www.time.com/time/magazine Solon, O. (2011, January 11). A Decade of Wikipedia, Th

This article provides quite an interesting overview of Wikipedia and how it started off as a "dirty little secret" for some in the earlier years, with its use progressing to be an "accepted part of daily life in the developed world" ten years after its launch. In addition, higher education facilities (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) are beginning to discover the advantages of employing wikis in their respective institutions. We are beginning to see that the 'wisdom of the crowds' and 'knowledge management' are important factors in larger organisations. Thus what once started out as an online encyclopaedia and a "dirty little secret" is now branching out and weaving its way into larger businesses, organisations, and educational institutions. Although Wikipedia has suffered its fair share of editing glitches and is not completely error free, as mentioned in this article, Wikipedia has come a long way since its introduction into the Web 2.0 world and is becoming a more commonly used tool. In addition, it has shown us the effects of the 'wisdom of the crowds' and how collaboration can be so important. Speakers at the New Media in Education Conference (CCNMTL, 2008) note that wikis provide such a valuable communication and collaboration platform that they essentially create a virtual classroom- an interactive platform where students can share ideas, edit documents, and collaborate on group projects. Inevitably I do agree with the title of this paper and think that Wikipedia is "The Poster Child for Collaboration", with Wikipedia and wikis weaving their way into educational institutions (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) who use them as a collaborative tool. Additional References: CCNMTL (Nov 3rd, 2008). Promoting Collaborative Learning using Wikis. [YouTube Video]. Retrieved 22nd March 2012 from http://www.yout