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I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/

You Tube Need to Know | Crisis mappers: Mobile technology helps disaster victims worldwide | Uploaded by PBS . Retrieved 20 March 2012 http://www.youtube.com/​watch?v=xW7Vt5iunWE This YouTube presentation tells the story of how crisis mapping came to be a source of critical and timely support to Haitians requiring aid following the 2010 devastating earthquake. It is a remarkable example of resourcefulness, voluntary collaboration and use of social media to assist with the humanitarian aid response. The video includes a live interview with, Patrick Meier, head of Ushahidi, a not-for-profit organisation, who explains that within hours of the news of the quake reaching the world, he knew that it would be a real challenge to get information from people on the ground in Haiti. Based on the Haitians high mobile ownership (85%) he worked out that texting a message would be the best way to find out who needed help. He arranged for a local phone company to provide a number for emergency texts. The number is advertised on the radio as 90% of the population has radio access. A call was put out on Facebook to locate volunteers who could translate messages from Haitian Kreyol to English. These messages are then forwarded to Boston where a voluntary group of students plot the location on an online map. The online location is then forwarded to the US response group coordinating the distribution of aid. Within hours help is sent. I came across this video when sourcing materials and was impressed with the professional presentation, the inclusion of a Haitian recipients experience of receiving aid after texting the number he heard on the radio, and interviews with major stakeholders. Further searches of Patrick Meier verified the story. Crisis mapping was also used during the Libyan crisis to bring aid to victims. Crisis locations were extracted from posts for help on Facebook and Twitter and plotted by volunteers

(My commentary is actually against the PDF that's linked to, rather than the YouTube video. Reference at the end). This report, commissioned by the United States Institute of Peace, examines the role of Ushahidi, a crisis-mapping platform, in the relief effort following the 2010 earthquake in Haiti. It highlights the ability of crowd-sourcing to provide a more reliable account of what's happening in a disaster situation than traditional intelligence gathering means which don't engage the local population. It begins by describing the challenge that rescuers faced when sourcing their intelligence from media reports, which tended to focus on isolated incidents of violence, wrongly spreading the idea that violence was commonplace and leading the rescue teams to delay their rescue efforts. The report accuses the media of deliberately producing exaggerated reports, which may be true, but even the most ethical journalist can only report on what he or she experiences - if he or she sees or hears about a violent incident, the resulting report will almost certainly give the impression of violence. For the most objective and detailed picture of the state of a crowd, the largest possible portion of that crowd needs to have a voice - something an individual journalist could never facilitate. That's where Ushahidi proved a valuable tool. By aggregating SMS messages, email and social media communications from those in distress, it allowed rescuers to direct assistance appropriately. In addition to crowd-sourcing the conditions of those in distress, Ushahidi also incorporated other forms of crowd-sourcing - maps were sourced from the World Bank, Yahoo!, GeoEye and the U.S. government to provide geographic information, and staffing power was provided by a vast team of volunteers. This gives the case study a lot of depth. Heinzelman, J. and Waters, C. (2010) Crowdsourcing Crisis Information in Disaster-Affected Haiti Retrieved 2 April 2012 from http://www.us

Freeman, M. (2011). Fire, Wind and Water: Social Networks in Natural Disasters. Journal of Cases on Information Technology,13 (2), p.69 -79. A study of the increasing adoption of social networking tools (SNTs) as a channel for critical communication during disasters in Australia, is the platform used by the author to look into how society is accepting the use of SNTs as a whole for emergency management. Using recent natural disasters, the use of SNT's is traced from their limited use during the Victorian Bushfires in 2009 to their increased use and the reliance on SNTs by authorities and individuals, during the Queensland Floods of 2010/2011 and Tropical Cyclone Yasi in 2011 (February). During the fires of 2009, Twitter was used by the ABC radio station 774 Melbourne to provide as much coverage of the fires as possible. Followers increased from 250 to 1200 indicating the popularity of this form of communication, and offering an sight for future use. Two years later, the Queensland Police Service used Twitter and Facebook extensively to broadcast accurate information to those affected by the floods and correct misinformation. The same tactics were employed for Tropical Cyclone Yasi. Technologies are discussed as a medium of communication for accurate and timely information during disasters and for the sharing of knowledge, increasingly coming from the bottom up, but also utilised appropriately from the top down when required. Although this article was easy to understand, the author's discussion of the disasters and technologies, the extensive discussion of qualitative research, followed by a presentation of the case, lead to a repetition of information about the disasters. A more succinct and structured presentation of the results of this triangulated approach to research would have made it easier to appreciate the benefits of SNTs to communities.

Petray, T.L. (2011). Protest 2.0: Online Interactions and Aboriginal Activists. Media, Culture and Society, 33(6), 923-940. Retrieved March 25, 2012, from Sage Journals Database. http://mcs.sagepub.com.dbgw.lis.curtin.edu.au/content/33/6/923.full.pdf+html This article conveys, that while it is necessary to utilize the tools made available by the digital age, they "should be used to enhance offline activism, rather than to replace it" (p.936). The author has studied an Aboriginal community in Townsville, and the difficulties that activists have faced in gaining momentum in a digital space. Unlike the young tech-savvy protestors in the Arab uprising, or the destructive youths in the London riots, the participants in this community are older and not comfortable with new technology. In this remote community, emails have been favoured when conveying information and organizing meetings online (p.927). However, this has caused difficulties in the disjointed fragmentation of messages, as well as, interfering with a culture that values visual storytelling over the written word (p.930; 927). Similar to, Climate Camp in the UK, the community may have benefited from using some Internet tools, however, face-to-face meetings were found to be more effective when collaborating and organising events. To further their presence online, the group created a Facebook page, allowing people to donate money and support them. However, the lack of success in gaining political momentum is linked to the participants and the current nature of online activism. Whilst the page can facilitate collaboration and organisation, it lost its momentum in the lack of group activity and recent updates (p.933). Due to the current nature of online activism, people can simply 'like' a page or sign a petition to show their support towards a cause, with little to no effort (p

Whilst I totally agreed with the concluding points of this article I found it very hard to identify just which topic this article had the greatest relevance to. It is a reliable source as it is associated with the James Cook University and the author has positioned themselves within the community they are researching. I could draw similarities with one of my articles, Public Radio's Social Media Experiments: Risk, Opportunity, Challenge, (Levenshus, 2007) in that they both reference a resistance to social media opportunities. The reasons for this 'resistance' in both articles could be put down to a lack of knowledge, resource allocation and institutional culture or 'cultural explainations' (Petray, 2011, p. 927). The understanding that 'push-button activism' was more of a feeling of evolvement rather than the translation of any 'real participation', supports the articles offer of a resolution. Any negative ideals about cyber-activism are squashed by the simple resolution of combining offline infrastructures with the online and not just relying on either one. Overall I thought this article was a breath of fresh air. Whilst I realise that 'cyber-activism' has been in the spotlight a lot lately due to the Kony 2012 campaign, I was delighted to read an article that turns its attention to local activism. Aboriginal cultures have always maintained my interest and just recently I viewed the 'Tall Man' exhibition that dealt with the Palm Island death in custody referred to in the article. It had a profound affect on me. I also appreciate that preserving oral histories and the rite to communicate in ones own language has deeply embedded social issues within Australia. This is another reason why this articles direct referencing of Aboriginal activism is refreshing and of great value. Equal access to social technologies is so very important in closing the digital divide both globally and locally. As the article points out only '25%' of the globe have such access (P

Reference: Levenshus, A. 2007. Public Radios Social Media Experiments: Risk, Opportunity, Challenge. Retrieved from http://www.centerforsocialmedia.org/sites/default/files/public_radio_report3.pdf