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As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.

Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf

This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc

In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf

Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y

This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.

I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

Steal this Film is a documentary about bittorrent culture centred around the story of the Swedish torrent tracking website The Pirate Bay. In telling their story, the Pirate Bay members relate quite early on that they are not only a filesharing website but also an organisation for free speech. We see bittorrent organisations as situated within the wider context of media piracy and filesharing networks as clandestine organisations that must be diffuse in order to evade detection by anti p2p groups. The Pirate Bay's struggle against media outlets is elevated to a battle against American cultural hegemony. Within this context Kent's (2011) reading of the swarm as a simulacra of group identity can be seen as a defence - a tactic - as deCerteau (1984) puts it for the weak to re-appropriate the power of the strong. Filesharing is a form of protest. By publicising their struggle, The Pirate Bay build a bridge between physical and virtual communities. The film features spontaneous interviews with people on the street."The internet is too big, you can't fight it, (27mins)" says a girl with blue hair. Is she referring to the network of computers which make up the internet, or the strength of communities which practice filesharing, the linkages and solidarity of people across the world? This footage awakens the reader's conceptions of a link between physical and virtual activities, online collaboration breeds a solidarity between users which can echo beyond the activities of the swarm. We see bittorrent used not solely as a method for obtaining entertainment but as a vehicle for ideological struggle. The faces in the movie are conspicuously youthful and one sees that they collaborate not only in terms of files but also in ideas and viewpoints. We see bittorrent as a tool for worldwide collaboration/change. References Certeau, M. (1984), The Practice of Everyday Life. University of California Press, Berkeley. Kent M (2011), 'Strangers in the Sw

Steal this Film, is a short 30-minute documentary that looks at the social politics and debate about file sharing and the bit torrent client, focusing on Swedish torrent tracking website The Pirate Bay. The documentary outlines how file sharing and copyright is a touchy subject within American laws, and through the documentary we are able to hear differing opinions on who is right and who wrong. The various people that are interviewed who are involved with the Pirate Bay take a 'us against the world' approach and make it clear that technically they aren't doing anything wrong, and through the power of free speech they are making their voice heard. Numerous youths are also interviewed and each seem to be of the copyleft opinion that what they are doing is almost some sort of activism, and believe that these torrent communities are un-able to be stopped. I would also have to agree with this as a 'Pirate' myself and also through the learning that I have undertaken while at university, that this excuse by the Movie/Music industry that they aren't being hurt through piracy is totally utterly false and I think as one of the speakers in the video says "We aren't going to wake up one day and find that all music artists have died because of Piracy". In fact I would go as far to say that because of this cry-baby outlook by these industries that the bit torrent and file-sharing communities have been strengthened because of it.

I was taken aback when I went to download 'Steal This Film' and it popped up as a torrent file in BitTorrent. I suppose I wasn't used to, what I perceived as, 'legitimate' content being provided in the form of a torrent. The film stated, "right now ten million people are using BitTorrent" and indeed, at the time of watching, I was also using BitTorrent. One of the things I found admirable, and also a little surprising, was the resilience of the Pirate Bay founders. Even after being raided and shut down by the authorities, their belief in what they were doing, and their advocacy of free speech, was too strong to just let go. I also found the film interesting in its depiction of the various anti piracy campaigns created by Hollywood film studios juxtaposed with the interviews of young people claiming that the amount of money made by Hollywood is "absurd". Even if crew members and writers are suffering at the hands of film piracy, like the people interviewed, I find it difficult to sympathise with Hollywood's view point when you can safely assume that the largest chunk of proceeds made from any film go to the 'talent' and not those people working so hard behind the scenes. Perhaps Hollywood losing money could be considered a positive outcome, as so many subpar films probably should never have been made in the first place. Perhaps having less money to fund any film on a whim will lead film studios to choose their projects more carefully, resulting in the delivery of quality rather than quantity to film consumers.

Youtube acts as a place that enables users to access media, create, connect, collaborate and share between other Youtube users. This article explores how Youtube provides community space through technology that facilitates music creativity by the users. The article is divided by two sections; firstly, the relationship of art and technology will be examined and reflected on appropriate literatures, the other section will analyse a case study of an amateur musician who consumes music and ideas, recreates and shares back this 'art' work. Through Youtube, masses are able to view and listen digitalised artwork and the technological revolution enable users to play, reconstruct and share innovative ideas. Thus this action has created democratisation of art where previously artworks were constrained by institutions and now the artwork politic has become bias. The case study included in this article covers many aspect on how a user utilise Youtube to collaborate online. Firstly, Youtube as a medium has the ability to connect communities of users with similar interest. Secondly, Youtube enables users to combine talents and create a piece of work even though the creators live in different geographical area. Thirdly, difficulties that affecting the production were discussed: time differences constrain, physical distance between creators, file size, different Internet access and privacy of creators. The factors mentioned is similar to the three properties of digital networks explained by Sassen (2002), which are: decentralized access, simultaneity and interconnectivity. Youtube enable the producers to promote themselves by distributing their creation to the crowd. The audience has become the 'jury' to give feedback on how they perceive the work and may become producer recreating new original work and supplementing the existing one. This made the communication and ideas to circulate within the online community.

Resource: Cayari, C. (2011) "The YouTube Effect: How YouTube has Provided New Ways to Consume, Create, and Share Music." International journal of education and the arts, July 2011, 12(6). Available online at http://www.ijea.org/v12n6/ Additional reference: Sassen, S. (2002), 'Towards a Sociology of Information Technology', Current Sociology, May, 50(3): 365-388 available online at http://transnationalism.uchicago.edu/infotech.pdf

This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/

This is an extremely interesting article as it focuses on the ways in which wikis have excelled in enticing people into contributing and exciting them about making contributions. Businesses and organizations can learn a lot from this article as it also illustrates ways in which a wiki can be used to increase the rate, amount and quality of contribution. The precise nature of Wikipedia is one of the greatest advantages it has over other information sources. People looking for information find their topic and the information provided is in a formatted style that is maintained throughout the site. The limited security measures on Wikipedia allow people to contribute what they wish with minimal restrictions. The question is however can a wiki such as Wikipedia be used effectively to add value and increase collaboration within a business environment? Wikipedia does allow users to contribute information and remove the barriers and restrictions of both geographic and social status. This can allow bias or ill-informed information to be present in articles. Within a business structure there is little to no chance of purposely misleading information being presented to the articles. This does remove one of the major problems that Wikipedia faces as the integrity of information is assured. So with this in mind does a wiki remain a great resource for collaboration within a business environment?

Overall, this article provides a nice summary of how businesses and corporations can employ wikis in their knowledge production, highlighting some of the advantages and disadvantages and discussing some troubleshooting problems. Yeo (2010) notes that an added benefit of using wikis in businesses is that multiple people can work on a document at once, allowing multiple editors to work on different sections of the wiki at the same time. However where companies may struggle is with the layout and formatting of the page. Hasan and Pfaff (2006) note that IBM, the Disney Corporation, and British Telecommunications are just some of the major corporations that have successfully implemented the use of wikis into their business structure. The Shell Corporation is yet another business that has successfully employed the use of wikis in their organisation (Hendrix & Johannsen, 2008). Similarly, the revision history and ability to track editing changes made to pages is a common advantage running across all of these studies. Although this article offers a nice description of how wikis can be used in businesses, it does not delve into the world of knowledge management and using wikis as a knowledge sharing platform, as discussed by Hasan and Pfatt (2006). They also fail to provide strategies to motivate employees to make use of the wiki and participate in knowledge contribution, as mentioned by Hendrix and Johannsen (2008). Nevertheless, the article makes us aware about wikis and how they can be incorporated in businesses, noting some of the advantages and limitations. Additional References: Hasan, H., & Pfaff, C.C. (2006). The wiki: an environment to revolutionise employees' interaction with corporate knowledge. OZCHI. 11(24-26). Pp377-380. Retrieved 19th March 2012 from http://www.ozchi.org/proceedings/2006/sessions/short-papers/social/hasan-p377.pdf Hendrix, D., & Johannsen, G. (May 16th, 2008). A knowledge sharing and collaboration platform. Inside Knowledg

This article related to my topic discussed about how Wikipedia as one of the popular online collaborative encyclopedias allows everyone to write and read its article for free and there are large numbers of businesses all around the world who edit and publish its articles (Yeo, 2010). According to my own studies, Wikipedia will be good for small businesses? Wikipedia as a popular online community can help small businesses to have an article there. Of course, everyone can make a page in Wikipedia, but, having a page for businesses can bring more customers for them, for example, Zip's Drive-In has article in Wikipedia which gives information to people about its fast foods. Tekserve, sales Apple products in New York, has a Wikipedia article to gives beneficial information about their new products and absorb them on their own blog. Or even "Hollywood-based Roscoe's House of Chicken and Waffles" has article in Wikipedia (Mcgee, 2009). But why businesses want to have an article in Wikipedia? They can have great exposure of their new products: when a company has article in Wikipedia that means more people all over the world can read their information that brings them more exposure. They can manage their information and their through Wikipedia and people know Wikipedia as a trustable resource. Moreover, Wikipedia gives permission to businesses to update their articles, and with the help of Talk page they can read customers wishes and suggestion (Mcgee, 2009). However, businesses must aware there in Wikipedia there will be some angry customers and they may edit their articles, so, businesses should aware to correct any untruthful information which added by others and it is a truth that monitoring can be very time-consuming for them (Mcgee, 2009). Mcgee, M. (17 september 2009). Should a small business have a Wikipedia article? Available online at: http://www.smallbusinesssem.com/should-small-business-have-wikipedia-article/2311/

Youtube has lowered the barriers for amateurs to upload their video online, this allows users to share content to large scale of audience. This article explores on how nonprofessional users connect to the mass at many different levels. Based on the quantitative research in this article there are combination of elements that contribute to the usage of Youtube: primary level by identifying the video narrative content from as expressing idea or opinion to displaying skills (music, sports, etc.) and secondary level by analysing the creativity made by the users and whether the production of creativity covey message about the uploader's personality traits.  The first study analyse the varieties of narrative contents uploaded in Youtube. The contents available consist from personal creativity that contain self-made sound and images, remix creativity containing both self made footage and drawing on popular culture, and borrowed creativity that consists third party performances that were rarely edited The study on the second level analyse the personality traits of the uploader which classified into: actual and ideal self when opening their personality to the audience in the online environment.   Youtube producers use their creations to connect socially by uploading their videos and sharing them to the public. This highlighted the needs of 'strong social orientation and the desire to engage in social interaction' within online environment. The collective works available on Youtube has blurred the line between authors and audiences, creators and consumers as well as experts and amateurs. 

Source: Courtois C., Mechant P., De Marez L. (2012) Communicating creativity on YouTube: what and for whom? Cyberphsychology, behavior and social networking. March 2012, 15(3): 129-134. Available online through Curtin Library Since the publication quite recent, to access this reading please go to Curtin Library catalogue and find the article through journal name.

The introduction of this chapter captivated me because it defined that Youtube is not just a media space for user to consume media but it acts as a platform that provides social networking framework which enable young people to create and share original content while making social connection virtually. This article explains how Youtube has created a participatory culture within young people. The easy and interactive features in Youtube have enabled young people to be pro-active within the online community. By collaborating online through Youtube, young people can express their identity through their creativity, seek support from peers (either from family, close friend or even strangers who have similar interest), learn new skills by watching other people tutorial and engage in public space.  To understand how Youtube enables participatory culture, this article provides thorough explanations on how the framework is supported. There are five different characteristics that form participatory culture in Youtube, these are: low barrier of artistic expression and civic engagement, strong support for creating and sharing project, informal setting of mentorship, belief of the importance of contributions and a sense of social connection. These characteristics illustrate how Youtube users especially young people engage to communicate and exchange ideas with other users virtually. 

Source: Chau, C. (2010), YouTube as a participatory culture. New Directions for Youth Development, 2010: 65-74. Available online at http://onlinelibrary.wiley.com/doi/10.1002/yd.376/pdf

I found the statistical information in this article very revealing and insightful. But I did find it hard to place within the overall topic. The ability for youth to 'explore identity' and 'acquire new skills' as the article states, are themes that seem to be synonymous when youth cultures are in focus. With this in mind I would assume that this article has relevance to the Knowledge Production and Higher Education topic. I was particularly interested when the article explained the affects that commenting on videos and video view counts can have on video production. As they highlight 'feedback interactions' are crucial to motivating users to create new content. This could either be a new video or increasing circulation of a video with in the community. Just recently there has been a lot of focus on adolescent users of you tube in the media (3 high school girls suspended due to a video they uploaded to youTube). It is no wonder that the participatory nature, or non- participatory (viewing but not creating or commenting) nature of youTube appeals so much to a youth culture. YouTube simply provides a non-confrontation space where youth can determine their own level of participation enabling it to be used as tools for knowledge production and Higher Education. However as the ability for videos to go viral increases and the frontiers of social media expand, I worry the 'empowerment' of youthTubers isn't being backed up by public broadcasting education and as with all higher education, there needs to be a basic level of knowledge already in place and a set of standards.