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There are two particularly interesting things about the video. The first is that precisely one other person is seen wearing Glass, and it's a fellow sky-diver covered in safety gear. The second is that one of the shots is from the POV of a model on a runway. We suspect that the first fact belies the message of the second: Runway model or no, Google Glass isn't all that great to look at. It's clear that Google is conscious of the fashion implications of a gadget that you wear on your face, and they are trying to position it as a high end item of style. After Sergey Brin jumped out of a zeppelin for I/O, the next place Google debuted the device was New York Fashion Week 2012.

"For its wearable computer to be accepted, Google must convince people that the device isn't creepy."

GlassUp is a prototype pair of augmented reality specs that does not include a camera. It's currently seeking funds to start manufacturing on Indiegogo. The glasses are designed to allow the wearer to receive text-based messages and updates overlaid over the central portion of their field of vision - so while they intrude on the wearer's vision, they can't be accused of intruding on the privacy of the people around them.