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Paulette Chafe

Multichannel shopper stats 2012: the UK and US compared - 0 views

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    Last month Econsultancy surveyed 1,000 consumers in the UK and 2,000 in the US to investigate attitudes to multichannel shopping and service. The Multichannel Retail Survey, which accompanies our How the Internet can Save the High Street report, was a repeat of a study we ran last year and underlines the fact that attitudes to shopping are changing.
Ivy Chang

Swarovski accelerates brand awareness through multichannel augmented reality installati... - 1 views

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    swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products 
Abeeda Mahboob

Report: Shoppers Prefer Dealing Directly With Retailers Vs. Purchasing Via Facebook - A... - 0 views

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    Hybris North America President Steven Kramer said: While social media channels can be valuable awareness-generating vehicles for retailers, they are not currently preferred options for consumers when it comes to purchasing, with consumers visiting retailers' social media sites to gather information that they will then oftentimes use to complete a purchase via another channel. Consumers continue to want information when they want it, where they want it, and how they want it, but when it comes to actually making a purchase, social media is not a preferred or trusted choice. This demonstrates the importance of retailers having a cohesive, cross-channel marketing and commerce strategy, with social media just a piece of the overall multichannel puzzle.
Abeeda Mahboob

Viacom Reaches Into Zeebox | Cable Television News | Broadcast Syndication | Programmin... - 0 views

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    "Zeebox does not sell any advertising itself; instead, its network partners work with agencies and advertisers to sell second-screen ads and Zeebox takes a cut. For now, the Zeebox app works only with live TV -- not DVR content. The app identifies live TV programming using a combination of video fingerprinting, audio content recognition and closed-captioning information."
Simeon Spearman

Toyota Yaris Targets Chic Geeks Through Xbox Live | ClickZ - 0 views

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    Nice multichannel online video/Xbox/gaming experience from Toyota
Emily Knab

'Party Down' Fans Prompt StarzTo Put Episodes Online Pronto - 2010-08-23 04:01:00 | Mul... - 0 views

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    daily 8.23 will offer downloads of the first two seasons on Amazon, Xbox Live, Playstation 3, iTunes and Sonic/CinemaNow because fans were so upset that they took the episodes off of Starz On Demand and Netflix 30 days after its cancellation
Simeon Spearman

Data Points: Digital Holidays | Adweek - 0 views

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    Good infographic on holiday
Ivy Chang

Toys R Us encourages holiday mobile shopping via interactive virtual store - Mobile Com... - 3 views

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    another virtual shopping store with qr codes
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