"more than half of children between the ages of five and eight have already used tablets to play or learn, according to some research. For kids between the ages of six and 12, the iPad was the most coveted gadget last Christmas. Tablets are permeating family life, too; in households that own a device, kids 12 and under get their hands on it more often than not."
"Most restaurants that claim to be "kid-friendly" walk a fine line between being *too* kid-friendly-and turning off parents in the process-and being not quite kid-friendly enough, simply tacking a few fast-food dishes onto their menus as an afterthought. Aiming to better serve both parts of the family, French Les 400 Coups offers seasonal fare for both adults and children along with events and activities to keep kids happy."
"Kids looking for an Android experience without a phone bill have no shortage of options, but the MG is a bit different. By teaming up with BillMyParents, it lends kids a sense of financial freedom in their interactions with the Play Store, and a host of unique and exclusive apps streamline the experience. The price of entry isn't astronomical either -- it'll be $170 when it launches this holiday season, and early bird supporters can snag one for a paltry $99 on Kickstarter. That's not bad, for what amounts to a darn decent media player running ICS. Check it out for yourself at the source link below."
The tool lets kids shop online but gives parents final say on approving the purchase by setting conditions or alerts on the child's profile. Virtual Piggy said its technology lets youngsters "play, transact and socialize in a secure online environment guided by parental permission, oversight and control."
I hope there's a hand sanitizer station posted nearby this interactive campaign. FirstBank launched an outdoor campaign at the Denver International Airport with one objective. "Tire your kids out so they sleep on the plane," reads a plexiglass rotating signboard. Below that are kid-sized handprints with instructions stating, "Have children place hand here." The signboard makes one revolution every 30 seconds. Who knows how many times a kid will walk around this signboard? See creative here and here. TDA Advertising & Design created the campaign and handled the media buy.
Minimonos is a kids website that rewards users for being eco-friendly both in- and out-of-game. The EcoMonkey program provides kids with in-world rewards for real-world eco-actions.
Hallmark Cards Inc. is getting into the text-messaging world - but not the one that usually springs to mind.
Text Bands, a new product from the Kansas City-based greeting card giant, aim to give kids a way to exchange positive messages when they meet in person.
Kids wearing the colorful bands bump fists or shake hands, causing the the bands to light up and the message - up to 10 characters - to transfer. Each band can hold as many as 24 messages; they include filters to help prevent negative messages.
It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.
The kids' e-book market is still nascent, with e-books making up just about three percent of children's book sales. That could change now that Scholastic, the world's largest children's book publishers, is digitizing the majority of its list and releasing an e-reading app.